Portfolios that Sell

Portfolios that Sell

Author: Selina Oppenheim

Publisher:

Published: 2003

Total Pages: 148

ISBN-13:

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It used to be that art directors, creative professionals, and producers hired talent based on reputation, networking, and personal relationships. Today’s ultracompetitive business climate is vastly different. Art buying is now more project-oriented. Art directors and creative professionals now must review portfolios with their clients before making any hiring decisions. Since most photographers are self-employed, hiring a photo rep is an expense that cuts dramatically into an already-tight bottom line. So now more than ever, showing a “killer” portfolio that communicates a clear vision can mean the difference between winning projects or just sitting on the sidelines. InPortfolios That Sell, veteran consultant and lecturer Selina Oppenheim reveals how to create an innovative, competitive, and effective portfolio that will get attention from any potential client. Based on her 20-plus years of consulting with scores of photographers, graphic designers, and illustrators, Oppenheim demonstrates how today’s commercial photographer can communicate expertise, experience, and creative vision clearly and intelligently through a well-executed portfolio. Packed with a wealth of no-fail tips and practical advice for effective marketing, self-promotion, and client relationships, Portfolios That Sell is an indispensable guide for the photographer who wants financial as well as artistic success. • Filled with scores of high-quality images taken for real-life clients • Presents important information about a timely, practical subject • A unique look at the business strategies as well as the artistic concerns of preparing a winning portfolio


Winning Portfolios for Graphic Designers

Winning Portfolios for Graphic Designers

Author: Cath Caldwell

Publisher: B.E.S. Publishing

Published: 2010

Total Pages: 0

ISBN-13: 9780764145056

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This comprehensive guidebook presents hundreds of demonstrative color illustrations, lists of do's and don'ts, and a wealth of sound advice on how to create a portfolio that will get beginners their all-important first job at a design agency or studio. Each page of this book illustrates examples of effective portfolio design with captions that explain the thinking behind each design element.


Building Design Portfolios

Building Design Portfolios

Author: Sara Eisenman

Publisher: Rockport Publishers

Published: 2006-06-01

Total Pages: 192

ISBN-13: 1616735929

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Presenting one's portfolio is where every designer begins his or her career. Therefore, crafting a portfolio, whether online or for presentation in person, is an essential skill for survival. Because a portfolio can make or break a career, it is vital that designers go out armed with all the right moves and materials. This book talks both to the professionals who have both designed their own portfolios and those on the other side of the table who have looked at scores of portfolios, to uncover the tips and tricks that have won jobs, as well as the must-avoid moves that have lost opportunities. This book is not only a handbook for dos and don'ts; it also provides plenty of inspiration from a wide collection of portfolios, both virtual and real-life. This book asks leaders in the field about the real-world realities of presenting one's work for consideration and answers the question, "What sells and what doesn't."


The Portfolios of Ansel Adams

The Portfolios of Ansel Adams

Author: Ansel Adams

Publisher: Ansel Adams

Published: 2006-04-05

Total Pages: 152

ISBN-13: 9780821258224

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A classic collection of the acclaimed photographer's limited edition portfolios, now available in a gorgeous trade paperback edition.


Design Portfolios

Design Portfolios

Author: Diane Bender

Publisher: Bloomsbury Publishing USA

Published: 2017-02-09

Total Pages: 281

ISBN-13: 1501317245

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Today's students of architecture, interior design, and landscape design need to master the art of marketing themselves via multiple print and digital formats. This third edition of Design Portfolios reflects contemporary portfolio practices and enables students to create portfolios that serve as both evolving collections of creative solutions to design problems and evidence of their abilities to visually relay messages. Readers will learn how to create not just a collection of design work but a unique marketing tool for a successful design career.


Portfolio Design for Interiors

Portfolio Design for Interiors

Author: Harold Linton

Publisher: Bloomsbury Publishing USA

Published: 2017-08-10

Total Pages: 296

ISBN-13: 1628924721

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The portfolio is the single most important document that a student has to demonstrate his or her expertise. Portfolio Design for Interiors uses real student examples, backed by industry standards and the expertise of the authors, to prepare aspiring interior design professionals to impress.


Portfolio for Fashion Designers

Portfolio for Fashion Designers

Author: Kathryn Hagen

Publisher: Prentice Hall

Published: 2013

Total Pages: 0

ISBN-13: 9780132992886

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ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- PORTFOLIO FOR FASHION DESIGNERS brings together detailed information and step-by-step guidance for fashion design students seeking to prepare portfolios that represent their personality and creative vision, and showcase their strongest skills. Replete with examples of student work, it covers every topic related to fashion portfolio design and development. Coverage includes: time management, four groups planning, mood boards, fabric, rendering and figures, designing groups, flat templates, flats as a presentation layout, digital, resumes, and more. All of this text's key concepts and techniques are integrated through a complete portfolio example. 0132992884 / 9780132992886 Portfolio for Fashion Designers Plus MyFashionKit with Pearson eText -- Access Card Package Package consists of: 0132952998 / 9780132952996 MyFashionKit with Pearson eText -- Access Code -- for Portfolio for Fashion 0135020476 / 9780135020470 Portfolio for Fashion Designers


Graphic Design Portfolio Strategies for Print and Digital Media

Graphic Design Portfolio Strategies for Print and Digital Media

Author: Robert Rowe

Publisher: Pearson

Published: 2010

Total Pages: 0

ISBN-13: 9780136140313

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This book presents the task of creating that all-important portfolio for today's print and interactive design fields in a manageable series of steps. "The beauty of Graphic design portfolio strategies lies in its numerous colorful graphics and examples of former students' outstanding work. While the authors stress repeatedly the importance of not copying ideas from these examples, it was the figures and images that really grab my attention..." - Tracey Norden Wofford, Mercer University Graphic Design Portfolio Strategies for Print and Digital Media serves as a sourcebook for graphic design students who are planning the design of their portfolio for applications to graduate schools, grants, scholarships, employment opportunities, and fellowships. Strategies in design principles are illustrated with examples of successful portfolios from design students along with tips and insights from top professionals in the field. Addressing the concerns of students transitioning into their design profession, Portfolio Laboratory for Graphic Design takes a thoughtful approach to the choices at every step of the portfolio design process, including selecting appropriate work, deciding among various printing and binding methods, establishing a web presence, and giving the entire presentation a unique and personal quality. This book would be appropriate for any senior level class in portfolio development, while also being useful for new professionals considering the next stage in their career.


Managing Equity Portfolios

Managing Equity Portfolios

Author: Michael A. Ervolini

Publisher: MIT Press

Published: 2023-05-09

Total Pages: 301

ISBN-13: 0262547902

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A groundbreaking framework for improving portfolio performance that goes beyond traditional analytics, offering new ways to understand investment skills, process, and behaviors. Portfolio management is a tough business. Each day, managers face the challenges of an ever-changing and unforgiving market, where strategies and processes that worked yesterday may not work today, or tomorrow. The usual advice for improving portfolio performance—refining your strategy, staying within your style, doing better research, trading more efficiently—is important, but doesn't seem to affect outcomes sufficiently. This book, by an experienced advisor to institutional money managers, goes beyond conventional thinking to offer a new analytic framework that enables investors to improve their performance confidently, deliberately, and simply, by applying the principles of behavioral finance. W. Edwards Deming observed that you can't improve what you don't measure. Active portfolio management lacks methods for measuring key inputs to management success like skills, process, and behavioral tendencies. Michael Ervolini offers a conceptually straightforward and well-tested framework that does just that, with evidence of how it helps managers enhance self-awareness and become better investors. In a series of short, accessible chapters, Ervolini investigates a range of topics from psychology and neuroscience, describing their relevance to the challenges of portfolio management. Finally, Ervolini offers seven ideas for improving. These range from maintaining an investment diary to performing rudimentary calculations that quantify basic skills; each idea, or “project,” helps managers gain a deeper understanding of their strengths and shortcomings and how to use this knowledge to improve investment performance.