Plan de marketing. Diseño, implementación y control

Plan de marketing. Diseño, implementación y control

Author: Ricardo Hoyos Ballesteros

Publisher: MARGE BOOKS

Published: 2021-07-21

Total Pages: 178

ISBN-13: 8418532815

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El marketing es el motor que impulsa el desarrollo mediante el diseño del direccionamiento estratégico que contempla el portafolio y las marcas de la empresa. De manera sencilla y metódica, este libro muestra cómo hacer un plan de marketing, suministrando una serie de herramientas de diagnóstico que permiten ejecutarlo en una organización con enfoque en gerencia de marketing. El autor presenta un modelo de gestión que ha denominado Modelo CASAR, una guía práctica de diseño estratégico para una organización de cualquier tipo. El libro tiene como objetivo estructurar en el lector un pensamiento estratégico en torno a la dirección del marketing empresarial. Entre su contenido destaca: la estrategia y la táctica en la gerencia de marketing, la implementación del Modelo CASAR, la auditoría de marketing y un vademécum estratégico, entre otros. Dirigido a estudiantes de marketing, publicidad, comercio internacional y administración de empresas. También a estudiantes de posgrado y a profesionales en gerencia de marketing, gerencia estratégica, gerencia comercial y administración.


Lean Manufacturing. Step by step

Lean Manufacturing. Step by step

Author: Luis Socconini

Publisher: MARGE BOOKS

Published: 2024-04-03

Total Pages: 306

ISBN-13: 8410238101

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This is a practical, entertaining and didactic book for those who are starting out in Lean culture. The language used in the techniques and tools allows Lean Six Sigma management system to be understood easily and, in addition, establishes a methodology adaptable to any improvement process. From the detailed knowledge of the processes, Lean Manufacturing encourages innovation, discipline and the continuous search for excellence, through tools that improve the effectiveness of teams, delivery times and, on the whole, the capacity and competitiveness of companies. Step by step, this book enables you to discover and apply material control and production techniques that increase quality, improve communication and access to information and provide significant energy reductions. The Lean Manufacturing system offers a methodology for manufacturing and the management of organizations focused on continuous improvement, in line with the needs for efficiency and optimization of companies' resources.


Actionable Gamification

Actionable Gamification

Author: Yu-kai Chou

Publisher: Packt Publishing Ltd

Published: 2019-12-03

Total Pages: 500

ISBN-13: 183921077X

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Learn all about implementing a good gamification design into your products, workplace, and lifestyle Key FeaturesExplore what makes a game fun and engagingGain insight into the Octalysis Framework and its applicationsDiscover the potential of the Core Drives of gamification through real-world scenariosBook Description Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you'll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries. What you will learnDiscover ways to use gamification techniques in real-world situationsDesign fun, engaging, and rewarding experiences with OctalysisUnderstand what gamification means and how to categorize itLeverage the power of different Core Drives in your applicationsExplore how Left Brain and Right Brain Core Drives differ in motivation and design methodologiesExamine the fascinating intricacies of White Hat and Black Hat Core DrivesWho this book is for Anyone who wants to implement gamification principles and techniques into their products, workplace, and lifestyle will find this book useful.


ICMLG2015-The 3rd International Conference on Management, Leadership and Governance

ICMLG2015-The 3rd International Conference on Management, Leadership and Governance

Author: Coral Ingley and James Lockhart

Publisher: Academic Conferences and Publishing Limited

Published: 2015-03-12

Total Pages: 342

ISBN-13: 1910309850

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The conference committee encourages contributions on this wide range of topics through the use of a variety of rigorous approaches, including theoretical and empirical papers employing qualitative, quantitative and critical methods. Action-based research, case studies and work-in-progress/posters are enthusiastically welcomed. PhD research, proposals for roundtable discussions, practitioner contributions and product demonstrations based on the conference themes are also invited.


Sampling

Sampling

Author: Sharon L. Lohr

Publisher: CRC Press

Published: 2019-04-08

Total Pages: 611

ISBN-13: 1000022080

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This edition is a reprint of the second edition published by Cengage Learning, Inc. Reprinted with permission. What is the unemployment rate? How many adults have high blood pressure? What is the total area of land planted with soybeans? Sampling: Design and Analysis tells you how to design and analyze surveys to answer these and other questions. This authoritative text, used as a standard reference by numerous survey organizations, teaches sampling using real data sets from social sciences, public opinion research, medicine, public health, economics, agriculture, ecology, and other fields. The book is accessible to students from a wide range of statistical backgrounds. By appropriate choice of sections, it can be used for a graduate class for statistics students or for a class with students from business, sociology, psychology, or biology. Readers should be familiar with concepts from an introductory statistics class including linear regression; optional sections contain the statistical theory, for readers who have studied mathematical statistics. Distinctive features include: More than 450 exercises. In each chapter, Introductory Exercises develop skills, Working with Data Exercises give practice with data from surveys, Working with Theory Exercises allow students to investigate statistical properties of estimators, and Projects and Activities Exercises integrate concepts. A solutions manual is available. An emphasis on survey design. Coverage of simple random, stratified, and cluster sampling; ratio estimation; constructing survey weights; jackknife and bootstrap; nonresponse; chi-squared tests and regression analysis. Graphing data from surveys. Computer code using SAS® software. Online supplements containing data sets, computer programs, and additional material. Sharon Lohr, the author of Measuring Crime: Behind the Statistics, has published widely about survey sampling and statistical methods for education, public policy, law, and crime. She has been recognized as Fellow of the American Statistical Association, elected member of the International Statistical Institute, and recipient of the Gertrude M. Cox Statistics Award and the Deming Lecturer Award. Formerly Dean’s Distinguished Professor of Statistics at Arizona State University and a Vice President at Westat, she is now a freelance statistical consultant and writer. Visit her website at www.sharonlohr.com.


RETRACTED BOOK: 151 Trading Strategies

RETRACTED BOOK: 151 Trading Strategies

Author: Zura Kakushadze

Publisher: Springer

Published: 2018-12-13

Total Pages: 480

ISBN-13: 3030027929

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The book provides detailed descriptions, including more than 550 mathematical formulas, for more than 150 trading strategies across a host of asset classes and trading styles. These include stocks, options, fixed income, futures, ETFs, indexes, commodities, foreign exchange, convertibles, structured assets, volatility, real estate, distressed assets, cash, cryptocurrencies, weather, energy, inflation, global macro, infrastructure, and tax arbitrage. Some strategies are based on machine learning algorithms such as artificial neural networks, Bayes, and k-nearest neighbors. The book also includes source code for illustrating out-of-sample backtesting, around 2,000 bibliographic references, and more than 900 glossary, acronym and math definitions. The presentation is intended to be descriptive and pedagogical and of particular interest to finance practitioners, traders, researchers, academics, and business school and finance program students.


Traffic Congestion

Traffic Congestion

Author: Alberto Bull

Publisher: Santiago, Chile : United Nations, Economic Commission for Latin America and the Caribbean

Published: 2003

Total Pages: 202

ISBN-13:

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