Towards Effective Place Brand Management
Towards Effective Place Brand Management

Author: Gregory Ashworth

Publisher: Edward Elgar Publishing

Published: 2010-01-01

Total Pages: 295

ISBN-13: 184980639X

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Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in the last decade or so, as places all over the world have put branding activities higher than ever in theiragenda. This important new book examines and clarifies key aspects of the recently popularised concept of place branding, expounding many controversies, confusions and discords in the field. The expert contributors clarify several unresolved issues surrounding the application of place branding, in particular its multiple goals. They provide adetailed analysis of the role of local communities in place branding strategies, and illustrate not only how, but also why brand management should be implemented. Case studies from a range of jurisdictions and cultural and political viewpoints are drawn upon, each illustrating an array of issues or techniques in specific economic, cultural and geographical contexts. This book provides a theoretically informed but practically oriented overview and discussion of the increasingly popular field of place branding as an instrument of place management. As such, it will strongly appeal to both academics and practitioners in the fields of place marketing, place branding, local development, tourism planning and development, tourism marketing, cultural geography, urban and regional planning. Consultants in local authorities, national and regional tourism boards will also find this to be a fascinating read.

Structures and Budgets of National Tourism Organizations 2004-2005
Structures and Budgets of National Tourism Organizations 2004-2005

Author: World Tourism Organization

Publisher: WTO

Published: 2006

Total Pages: 170

ISBN-13:

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Structures and Budgets of National Tourism Organizations (NTOs) is a benchmarking reference tool on inbound tourism promotion. The report compiles and analyses updated and comparable information on the budgets that NTOs allocate for the promotion of inbound tourism as well as their structure, functions and forms of operation in order to illustrate different forms of NTO organization and possible action in the area of inbound tourism promotion. The first part of the report is focused on the NTOs structure and functioning, including a benchmarking analysis. The second part presents an overall view of NTO budgets for around 50 countries, including data on overall and promotional budgets, funding sources, budget allocation by source markets, products and promotional instruments, among other areas. The report is complemented with case studies from twelve countries covering a series of important aspects of their NTOs structure and organization

Encounters and Engagements between Economic and Cultural Geography
Encounters and Engagements between Economic and Cultural Geography

Author: Barney Warf

Publisher: Springer Science & Business Media

Published: 2012-04-02

Total Pages: 186

ISBN-13: 9400729758

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The intellectual renaissance of human geography has included a widespread engagement between its economic and cultural subdisciplines. This volume adopts a variety of conceptual and empirical perspectives on the encounters between economic and cultural geographers. It offers an introduction and 10 chapters by authors in a variety of national contexts to explicate issues such as the cultural turn in economic geography, the cultural construction of economic geographic thought, consumption, gender, everyday life, commodity chain analysis, trust, networks, the creative economy, and tourism. The volume contains empirical analyses utilizing both quantitative and qualitative approaches at spatial scales ranging from the individual to the global economy. In illustrating how human geographers can ill afford to subscribe to the analytically false dichotomy between “culture” and “the economy,” the book explicates how cultural and economic geography can be seamlessly integrated , bringing them into a creative tension to their mutual benefit.​

Benchmarking National Tourism Organisations and Agencies
Benchmarking National Tourism Organisations and Agencies

Author: John Lennon

Publisher: Routledge

Published: 2006-08-11

Total Pages: 326

ISBN-13: 1136426493

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This book examines comparative performance and best practice in National Tourism Organisations/ Administrations from extensive research carried out in 2003 and 2004. It compares qualitative and quantitative data in order to ascertain best performance. Analysis is contained in detail for eight National Tourism Organisations based in four Continents, comprising: Australia, Canada, France, Ireland, The Netherlands, South Africa and Spain. Each country is examined and analysed in the following key areas: Travel and Tourism Performance, Organisation of Tourism, The National Tourism Organisation, structure, Role, Staffing and Offices, Resources and Funding as well as providing case studies of good practice. The book includes methodology of the research and provides discussion and comment of the main roles and success formula in comparable National Tourism Organisations. • Useful, practical guide to government's involvement in tourism over the past decade or more • Brings insight from both the academic and practitioner markets • International Case Studies

The Future of Tourism
The Future of Tourism

Author: Eduardo Fayos-Solà

Publisher: Springer

Published: 2018-08-22

Total Pages: 343

ISBN-13: 3319899414

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This book presents the foundations for the future of tourism in a structured and detailed format. The who-is-who of tourism intelligence has collaborated to present a definitive blueprint for tourism reflecting the role of science, market institutions, and governance in its innovation and sustainability. The book adopts a comprehensive approach, exploring recent research and the latest developments in practice to inform the reader about instruments and actions that can shape a successful future for tourism. Broad in scope, the book incorporates the perspectives of leading tourism academics, as well as the views of tourism entrepreneurs, destination managers, government officials, and civil leaders. The book is divided into three parts, the first of which addresses the scientific facets of innovation, analyzing the challenges and opportunities that technology provides for organic and disruptive developments in tourism, which will shape its future. In turn, the second part examines socio-cultural paradigms – with a view to dismantling traditional barriers to innovation. It also explores the role of heritage and the ethics of inclusiveness as drivers for sustainable tourism. The third part investigates new ways and means in governance and policy making for tourism. It introduces advances such as strategic positioning, symbiotic partnerships, and innovative management, and closes by presenting governance frameworks for an inclusive and sustainable future of tourism.

European Tourism Planning and Organisation Systems
European Tourism Planning and Organisation Systems

Author: Carlos Costa

Publisher: Channel View Publications

Published: 2014-06-04

Total Pages: 464

ISBN-13: 1845414357

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This book provides a systematic, country-by-country analysis of tourism policy, planning and organisation in the EU. Its main objective is to explore 21st century policy responses to the global challenges shaping tourism planning and organisation systems in the EU. The book offers a new critical approach to comparative policy analysis of EU member states and focuses on six key themes: territory, actors and structures, economics, policy, methods and techniques and vision. The book is designed primarily for undergraduate and postgraduate tourism students and researchers. The book will also be useful for industry practitioners who would like to engage in the theoretical principles and the conceptualisation of planning and organisation systems.

Managing Coastal Tourism Resorts
Managing Coastal Tourism Resorts

Author: Sheela Agarwal

Publisher: Channel View Publications

Published: 2007-10-19

Total Pages: 345

ISBN-13: 1845410734

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This book aims to develop a global perspective on the management issues facing coastal resorts. It does so bydrawing on examples from a range of economies and environments written by key experts. The majormanagement themes highlighted include the processes of restructuring, attempts to develop sustainableagendas and environmental issues of developing resorts in sensitive areas.