Discover and celebrate the untapped history of Philadelphia beer. The finely aged history of Philadelphia brewing has been fermenting since before the crack appeared in the Liberty Bell. By the time thirsty immigrants made the city the birthplace of the American lager in the nineteenth century, Philadelphia was already on the leading edge of the country's brewing technology and production. Today, the City of Brotherly Love continues to foster that enterprising spirit of innovation with an enviable community of bold new brewers, beer aficionados and brewing festivals. Pennsylvania brewery historian Rich Wagner takes readers on a satisfying journey from the earliest ale brewers and the heyday of lager beer through the dismally dry years of Prohibition and into the current craft-brewing renaissance
BEER SCHOOL Beer School Bottling Success at the Brooklyn Brewery What do you get when you cross a journalist and a banker? A brewery, of course. “A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist’s skepticism—as though he has forgotten that he is reporting on himself. Tom is even less forgiving—he’s a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement.” —Michael Jackson, The Beer Hunter “An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that’s not enough, it is all about beer!” —Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School “Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom’s book an A++!” —Norm Brodsky, Senior Contributing Editor, Inc. magazine “Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too.” —Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth “Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale.” —Ken Grossman, founder, Sierra Nevada Brewing Co.
Does the beer buyer at the liquor store ask your advice? Do you understand the difference between a turbid and a single infusion mash? Do you travel with a tulip glass handy? Have you even eaten ramen just to afford a vintage Cantillon gueuze? If you answered “yes” to any of these questions, you may be a Beer Geek and in need of this hilarious guide. Patrick Dawson provides everything you need to fully live a life ruled by beer, from the Ten Beer Geek Commandments and the Beer Geek Hall of Fame to guidance on what to drink, how and where to drink it, how to gracefully correct an uninformed bartender, where to buy “geek goods,” how to flawlessly execute a beer tasting, how to plan the ultimate beer-centric vacation, and much more. Includes quizzes to help you determine your level of geekery, as well as witty illustrations by Greg Kletsel.
Producing and Consuming the Craft Beer Movement is an ethnographic analysis of the craft beer movement and its rapid development as an industry that articulated a different set of values: celebrating, quality, community, and good taste. This book will provide an excellent foundation for considering craft beer and an entrepreneurial practice that produces other forms of value beyond monetary value. The craft beer movement has been an important movement for thinking about contemporary consumer culture, and how that consumer culture might develop a very different set of values and priorities from those of the dominant consumer culture that is created by large-scale industries focused on the instrumental values of profit and efficiency. Located in one site, the ethnography is situated within the larger context of the rise of digital media, the evolution of cities, and the latest stage of the capitalist marketplace. The book is distinctive as it is ethnographic in its methodology. It is focused on one locale, the metropolitan area around Philadelphia. Philadelphia, along with Boston, Denver, San Diego, and a few other cities, was a central location for the early development of the craft beer industry. With its interdisciplinary approach, individuals with interests in digital and social media, consumer culture, political economy, ethnography, and contemporary cultural theory will find this an interesting case study of an important industry that developed from the homebrewing movement to become an important craft industry that is now a global phenomenon. This book is directed to a broad range of readers interested in new media, consumer culture, craft, and contemporary capitalist culture. The book embeds the local in the larger historical and political economic context. Readers would include faculty members in communication, media studies, cultural studies, sociology, and anthropology. Students at a graduate and upper level undergraduate level would be interested as well.
Great American Craft Beer takes readers on a passionate and informative journey through the most palate pleasing ales and lagers produced in America today. Built on the inalienable truth that there is a beer out there for everyone, the book directs readers to focus on the flavors they already enjoy tasting, such as sweet fruits, roasted coffee, or bitter hops. More than 80 styles and 340 beer profiles are accompanied by full-color photographs and illustrations of the beers and beer labels. This unconventional approach allows drinkers of all experience levels to step right up to the bar and order their next pint with confidence. If you like the taste of . . .fresh orangestangy lemonsripe raspberriescreamy pumpkintoasted caramelrich espressobananasdark chocolatesmoked meats Try . . .Address Unknown IPA by Willimantic Brewing312 Urban Wheat Ale by Goose Island BrewingRaspberry Tart by New Glarus BrewingPunkin Ale by Dogfish Head Craft BreweryAnchor Bock by Anchor BrewingSpeedway Stout by Alesmith BrewingHefeweizen by Live Oak BrewingBlack ChocolateStout by Brooklyn BrewerySmokestack HeritagePorter by East End Brewing Both a personal guide and companion to the exciting world of American craft beer, this unique book touches upon several subject areas, including not only beer, but food, travel, history, and the stories and personalities of those who brew America's best beers. It includes 25 perfect pairing recipes and profiles of some of the best brewpubs in the country.
Open a cold one and get cooking! Showcasing the diverse ways that beer can be used to enhance a meal, either as an ingredient or by pairing, John Holl’s collection of 155 tasty recipes are designed for the beer-loving foodie. From twists on traditional favorites like American Wheat Bear Steamed Clams to unexpected surprises like Chocolate Jefferson Stout Cupcakes, you’ll soon be amazing your friends with the culinary versatility of your favorite beverage.
