"Wonderful . . . a moving autobiography, the story of a unique business, and a detailed blueprint for hope." —Jared Diamond, Pulitzer Prize-winning author of Guns, Germs, and Steel In this 10th anniversary edition, Yvon Chouinard—legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.—shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.
From the peak of a mountain or the barrel of a wave, Patagonia has collected some of the most spectacular sports imagery in history. Relive the achievements captured in Patagonia’s history, as well as the joie de vivre fostered by nurturing a relationship with the great outdoors. Unique for a business enterprise, Patagonia’s catalog devotes fully half its space to nonselling editorial content – to environmental and sport essays and above all to extraordinary photographs of wild places and active pursuits for which the company makes its clothes. Since 1980, Patagonia has invited customers and wilderness photographers to submit their best, most unexpected shots of life outdoors – of alpine climbing, bouldering in the desert, skiing untracked bowls, surfing secret spots, ocean crossings, first kayak descents and travel in unfamiliar places. The photos have poured in ever since (current rate: 60,000 per year), some from the famous (John Russell, Galen Rowell), others from respected photographers (Corey Rich) who had their first work published in these pages. Jane Sievert and Jennifer Ridgeway, Patagonia’s current and founding photo editor, respectively, have been calling – and culling – the shots for three decades. This is their compendium of the 100-plus most compelling photos Patagonia has published – and a celebration of wilderness and outdoor-sport photography as an art and a practice.
Patagonia’s Cerro Torre, considered by many the most beautiful peak in the world, draws the finest and most devoted technical alpinists to its climbing challenges. But controversy has swirled around this ice-capped peak since Cesare Maestri claimed first ascent in 1959. Since then a debate has raged, with world-class climbers attempting to retrace his route but finding only contradictions. This chronicle of hubris, heroism, controversies and epic journeys offers a glimpse into the human condition, and why some pursue extreme endeavors that at face value have no worth.
Glutton, demon of destruction, symbol of slaughter, mightiest of wilderness villains… The wolverine comes marked with a reputation based on myth and fancy. Yet this enigmatic animal is more complex than the legends that surround it. With a shrinking wilderness and global warming, the future of the wolverine is uncertain. The Wolverine Way reveals the natural history of this species and the forces that threaten its future, engagingly told by Douglas Chadwick, who volunteered with the Glacier Wolverine Project. This five-year study in Glacier National Park – which involved dealing with blizzards, grizzlies, sheer mountain walls, and other daily challenges to survival – uncovered key missing information about the wolverine’s habitat, social structure and reproduction habits. Wolverines, according to Chadwick, are the land equivalent of polar bears in regard to the impacts of global warming. The plight of wolverines adds to the call for wildlife corridors that connect existing habitat that is proposed by the Freedom to Roam coalition.
Now completely revised and updated, with full-color photographs and family-friendly recipes throughout. The deeply personal story of a father learning to share his love of nature with his children, not through the indoor lens of words or pictures, but directly, palpably, by exploring the natural world as they forage, cook and eat from the woods and sea. This compelling, masterfully written tale follows Dylan Tomine and his family through four seasons as they hunt chanterelles, fish for salmon, dig clams and gather at the kitchen table, mouths watering, to enjoy the fruits of their labor. Closer to the Ground captures the beauty and surprise of the natural world — and the ways it teaches us how to live — with humor, gratitude and a nose for adventure as keen as a child’s. It is a book filled with weather, natural history and many delicious meals.
At the beginning of his memoir Life Lived Wild, Adventures at the Edge of the Map, Rick Ridgeway tells us that if you add up all his many expeditions, he’s spent over five years of his life sleeping in tents: “And most of that in small tents pitched in the world’s most remote regions.” It’s not a boast so much as an explanation. Whether at elevation or raising a family back at sea level, those years taught him, he writes, “to distinguish matters of consequence from matters of inconsequence.” He leaves it to his readers, though, to do the final sort of which is which."--Amazon.
The Responsible Company, by Yvon Chouinard, founder and owner of Patagonia, and Vincent Stanley, co-editor of its Footprint Chronicles, draw on the their 40 years' experience at Patagonia – and knowledge of current efforts by other companies – to articulate the elements of responsible business for our time. Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking environmental and social practices as for the quality of its clothes. In this exceptionally frank account, Chouinard and Stanley recount how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately share its discoveries with companies as large as Wal-Mart or as small as the corner bakery. In plain, compelling prose, the authors describe the current impact of manufacturing and commerce on the planet’s natural systems and human communities, and how that impact now forces business to change its ways. The Responsible Company shows companies how to reduce the harm they cause, improve the quality of their business, and provide the kind of meaningful work everyone seeks. It concludes with specific, practical steps every business can undertake, as well as advice on what to do, in what order. This is the first book to show companies how to thread their way through economic sea change and slow the drift toward ecological bankruptcy. Its advice is simple but powerful: reduce your environmental footprint (and its skyrocketing cost), make legitimate products that last, reclaim deep knowledge of your business and its supply chain to make the most of opportunities in the years to come, and earn the trust you’ll need by treating your workers, customers and communities with respect.
Modern-day fly fishing, like much in life, has become exceedingly complex, with high-tech gear, a confusing array of flies and terminal tackle, accompanied by high-priced fishing guides. This book reveals that the best way to catch trout is simply, with a rod and a fly and not much else. The wisdom in this book comes from a simpler time, when the premise was: the more you know, the less you need. It teaches the reader how to discover where the fish are, at what depth, and what they are feeding on. Then it describes the techniques needed to present a fly at that depth, make it look lifelike, and hook the fish. With chapters on wet flies, nymphs, and dry flies, its authors employ both the tenkara rod as well as regular fly fishing gear to cover all the bases. Illustrated by renowned fish artist James Prosek, with inspiring photographs and stories throughout, Simple Fly Fishing reveals the secrets and the soul of this captivating sport.
Patagonia is a strange and terrifying place, a vast tract of land shared by Argentina and Chile where the violent weather spawned over the southern Pacific charges through the Andes with gale-force winds, roaring clouds, and stinging snow. Squarely athwart the latitudes known to sailors as the roaring forties and furious fifties, Patagonia is a land trapped between angry torrents of sea and sky, a place that has fascinated explorers and writers for centuries. Magellan discovered the strait that bears his name during the first circumnavigation. Charles Darwin traveled Patagonia's windy steppes and explored the fjords of Tierra del Fuego during the voyage of the Beagle. From the novel perspective of the cockpit, Antoine de Saint-Exupry immortalized the Andes in Wind, Sand, and Stars, and a half century later, Bruce Chatwin's In Patagonia earned a permanent place among the great works of travel literature. Yet even today, the Patagonian Andes remain mysterious and remote, a place where horrible storms and ruthless landscapes discourage all but the most devoted pilgrims from paying tribute to the daunting and dangerous peaks. Gregory Crouch is one such pilgrim. In seven expeditions to this windswept edge of the Southern Hemisphere, he has braved weather, gravity, fear, and doubt to try himself in the alpine crucible of Patagonia. Crouch has had several notable successes, including the first winter ascent of the legendary Cerro Torre's West Face, to go along with his many spectacular failures. In language both stirring and lyrical, he evokes the perils of every handhold, perils that illustrate the crucial balance between physical danger and mental agility that allows for the most important part of any climb, which is not reaching the summit, but getting down alive. Crouch reveals the flip side of cutting-edge alpinism: the stunning variety of menial labor one must often perform to afford the next expedition. From building sewer systems during a bitter Colorado winter to washing the plastic balls in McDonalds' playgrounds, Crouch's dedication to the alpine craft has seen him through as many low moments as high summits. He recounts, too, the riotous celebrations of successful climbs, the numbing boredom of forced encampments, and the quiet pride that comes from knowing that one has performed well and bravely, even in failure. Included are more than two dozen color photographs that capture the many moods of this land, from the sublime beauty of the mountains at sunrise to the unrelenting fury of its storms. Enduring Patagonia is a breathtaking odyssey through one of the worldís last wild places, a land that requires great sacrifice but offers great rewards to those who dare to challenge it.
