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Author: David Kent Stotlar
Publisher:
Published: 2017
Total Pages: 214
ISBN-13: 9781940067223
DOWNLOAD EBOOKSpending on sport sponsorship was projected to achieve 8.7 billion dollars in the first year of the new millennium, up over 14 percent over 1999. From high school sports, to college programs, to the professional leagues, everyone seems to want to be involved in sports sponsorship.
Author: T. Bettina Cornwell
Publisher: Routledge
Published: 2020-03-11
Total Pages: 224
ISBN-13: 1000036863
DOWNLOAD EBOOKSponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research and exploring key theory, best practice and cutting-edge issues, the book fully explains how the sponsor can implement successful sponsorship to achieve communication and engagement objectives. It covers every important conceptual and functional area of sponsorship in marketing communications, including: understanding the technology-led transformation of sponsoring learning about audiences, strategies and objectives leveraging and activation in traditional and social media building sponsorship portfolios and rosters managing and ending relationships understanding public policy and legal issues Every chapter includes international case studies and examples, test questions, and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. This updated edition features a new model of the sponsorship process with an ecosystem perspective, discussion of endorsers and influencers in sponsorship, an introduction to the impact of streaming on sponsoring, and entirely new thinking on sponsorship returns and evaluation. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.
Author: John L. Crompton
Publisher: Fitness Information Technology
Published: 2014
Total Pages: 0
ISBN-13: 9781935412540
DOWNLOAD EBOOKSecuring financial resources through sponsorships is a prominent element in the job descriptions of many sport managers and the importance of that task has increased exponentially in recent years. Sponsorship for Sport Managers provides readers with an understanding of how companies use sponsorship in their marketing programs and how sport managers can leverage that knowledge into greater sponsorship opportunities. Widely acclaimed author John Crompton masterfully integrates the conceptual with the applied as Sponsorship for Sport Managers helps readers to: understand how companies use sponsorship in their marketing programs; be responsive to sponsors' needs; charge an equitable fee for providing sponsors with leveraging opportunities; be active partners with the sponsors to help them meet their objectives, and measure the extent to which the objectives were accomplished.
Author: Shauna Labman
Publisher: McGill-Queen's Press - MQUP
Published: 2020-09-23
Total Pages: 300
ISBN-13: 0228002761
DOWNLOAD EBOOKAs a leading country in global refugee resettlement, Canada operates a unique program that allows private groups and individuals to sponsor refugees. This innovative approach has received growing international attention, but there remains a need for a more expansive understanding of the sponsorship framework and its potential implications within Canada and across the world. Strangers to Neighbours explains the origins and development of refugee sponsorship, paying particular attention to the unintended consequences and ethical dilemmas it produces for refugee policy. The contributors to this collection draw upon law, social science, and philosophy to bring a more robust and objective perspective on Canada's historical experience with sponsorship into wider conversations about the refugee crisis and resettlement. Together, they present recent cases that exemplify how the model has been applied and how it functions, while also analyzing the challenges that emerge in host-sponsor relations. This volume further examines how sponsorship has been implemented differently in countries such as the United States and Australia. The first dedicated study of refugee sponsorship policy, Strangers to Neighbours assembles leading scholars from a range of disciplines to consider whether Canada's system is indeed a sustainable model for the world.
Author: World Intellectual Property Organization
Publisher: WIPO
Published: 2023-09-20
Total Pages: 59
ISBN-13:
DOWNLOAD EBOOKThe goal of this publication is to serve as a reference tool that shall help to guide the development of national strategies in order to sustain sport and its development through IP rights.
Author: William F. Stier
Publisher: Amer Press
Published: 2010-07-01
Total Pages: 344
ISBN-13: 9780896414914
DOWNLOAD EBOOKAuthor: Gary Mack
Publisher: McGraw Hill Professional
Published: 2002-06-24
Total Pages: 238
ISBN-13: 0071504648
DOWNLOAD EBOOKPraise for Mind Gym "Believing in yourself is paramount to success for any athlete. Gary's lessons and David's writing provide examples of the importance of the mental game." --Ben Crenshaw, two-time Masters champion and former Ryder Cup captain "Mind Gym hits a home run. If you want to build mental muscle for the major leagues, read this book." --Ken Griffey Jr., Major League Baseball MVP "I read Mind Gym on my way to the Sydney Olympics and really got a lot out of it. Gary has important lessons to teach, and you'll find the exercises fun and beneficial." --Jason Kidd, NBA All-Star and Olympic gold-medal winner In Mind Gym, noted sports psychology consultant Gary Mack explains how your mind influences your performance on the field or on the court as much as your physical skill does, if not more so. Through forty accessible lessons and inspirational anecdotes from prominent athletes--many of whom he has worked with--you will learn the same techniques and exercises Mack uses to help elite athletes build mental "muscle." Mind Gym will give you the "head edge" over the competition.
Author: Glenn M. Wong
Publisher: Jones & Bartlett Publishers
Published: 2013
Total Pages: 609
ISBN-13: 1449602037
DOWNLOAD EBOOK"Provides an overview of what students should consider and expect from the varied career options available to them in the sports industry. This book answers the questions students are most likely to have, including what courses they should take, the areas of study available to them, the salary they can expect to earn after graduation, and how they can get the job of their dreams. This essential guide will help increase sutdents' likelihood of finding careers in the highly competitve sports industry."--
Author: Norm O'Reilly
Publisher: Human Kinetics
Published: 2013
Total Pages: 250
ISBN-13: 1450421873
DOWNLOAD EBOOKPublic-Private Partnerships in Physical Activity and Sport is a guide for nonprofit, charity, and sport organizations in developing and maintaining strategic and responsible partnerships with corporate partners.
Author: John R. Balkam
Publisher:
Published: 2019-12-02
Total Pages: 226
ISBN-13: 9781641373371
DOWNLOAD EBOOKConsumers today care about the values and behaviors of the companies from whom they purchase; they expect brands to align with their personal values. This rise of "conscious consumerism' means that businesses must adapt their operations and their marketing practices, accordingly. The need for a new approach to marketing has never been more apparent than in the sports and entertainment industry, where the stakes are high and the rewards are even higher. 3-Win Sponsorship is an in-depth look into how organizations can begin integrating purpose and social impact into sponsorship platforms. It examines the history of sponsorship, how the practice got to where it is today, and looks into how organizations can adapt their marketing efforts to take on these new challenges and succeed through social impact sponsorship deals. In this book, you'll learn about: - The history and origins of modern sponsorship- The 5 Principles of Effective 3-Win Sponsorship- Examples of 3-Win Sponsorship platforms such as: - How the Super Bowl 50 Host Committee created and executed the most giving, sustainable Super Bowl on record. - Why Nike stood by NFL athlete turned social justice activist, Colin Kaepernick, and how their business thrived because of it. - How Maple Leaf Sports & Entertainment teamed up with Hellman's to get fans engaged in the issue of food waste in Canada. - The growth of purpose-driven marketing and how to implement the 3-Win sponsorship framework at future events like the 2026 World Cup or the 2028 LA Olympics.3-Win Sponsorship will help brand marketers, sponsorship professionals, and corporate executives understand why purpose is the key to successful sponsorship deals going forward. This book will help close the gap between the corporate social responsibility (CSR) department and the marketing department, as it helps you understand the importance of integrating impact into sponsorship deals. In the next decade, the businesses who do good for people and the planet will win. 3-Win Sponsorship will help show you how to be a winner.
