A New York Times bestseller 'A sensation ... a rollicking tale well told' - The Times At the heart of Born to Run lies a mysterious tribe of Mexican Indians, the Tarahumara, who live quietly in canyons and are reputed to be the best distance runners in the world; in 1993, one of them, aged 57, came first in a prestigious 100-mile race wearing a toga and sandals. A small group of the world's top ultra-runners (and the awe-inspiring author) make the treacherous journey into the canyons to try to learn the tribe's secrets and then take them on over a course 50 miles long. With incredible energy and smart observation, McDougall tells this story while asking what the secrets are to being an incredible runner. Travelling to labs at Harvard, Nike, and elsewhere, he comes across an incredible cast of characters, including the woman who recently broke the world record for 100 miles and for her encore ran a 2:50 marathon in a bikini, pausing to down a beer at the 20 mile mark.
NFL linebacker, speaker, podcaster, and humanitarian Sam Acho gives a blueprint for taking off our masks and living lives of genuine authenticity. Most of us hide. We play small and don't live up to our full potential. Sam Acho was one of those people. As an NFL linebacker, for example, he earned his MBA but told no one because he was afraid of what people might think if they found out that he cared about things that weren't "normal" for his profession. After many years of hiding himself, the person he had become had no connection to the real Sam. Only when he lost a friend and a mentor did he realize he was doing it all wrong--just like many us do, when we try to become someone we're not. All the while, we ignore the unique gifts and talents and personality we truly possess. But there is another way of living: Let the world see you. Your quirks, your passions, and your inner desires were not given to you by accident. And the world needs your gifts. In Let the World See You, Sam Acho shares lessons from his own life as well as stories from others to reveal how you can overcome your fears and discover your true selves. Being the real you pays big. No one else has what you have. No one else can share what you share. Let the World See You helps crack the shell of people who are in hiding and reveals the benefits of a lifestyle lived on purpose.
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.
What's it like to start a revolution? How do you build the biggest tech company in the world? And why do you walk away from it all? Paul Allen co-founded Microsoft. Together he and Bill Gates turned an idea - writing software - into a company and then an entire industry. This is the story of how it came about: two young mavericks who turned technology on its head, the bitter battles as each tried to stamp his vision on the future and the ruthless brilliance and fierce commitment.
The second NFL player ever to come out as gay and the first ever to come out as HIV-positive, Roy Simmons was an up-and-coming star offensive lineman who quit football after just four years rather than be exposed as gay. Out of Bounds tells his compelling story-from his rape at age 10 to being plucked from his poor Southern background to join the NFL, from his first taste of pro football fame and sudden enormous wealth to his fast-paced, no holds barred nightlife of heavy drugs and countless sexual encounters with women and men. Simmons led a roller-coaster life that peaked in the late 1980s with his playing in the Superbowl. Ultimately, however, reckless living left him penniless, friendless, and on the brink of suicide. Finally in 1992, Simmons tapped the courage to come out as gay on national TV—then coming out as HIV-positive 10 years later—leading him to a healthy path of sobriety and self-acceptance.
Cuisine and Culture presents a multicultural and multiethnic approach that draws connections between major historical events and how and why these events affected and defined the culinary traditions of different societies. Witty and engaging, Civitello shows how history has shaped our diet--and how food has affected history. Prehistoric societies are explored all the way to present day issues such as genetically modified foods and the rise of celebrity chefs. Civitello's humorous tone and deep knowledge are the perfect antidote to the usual scholarly and academic treatment of this universally important subject.
Are you a witless cretin with no reason to live? Would you like to know more about every piece of knowledge ever? Do you have cash? Then congratulations, because just in time for the death of the print industry as we know it comes the final book ever published, and the only one you will ever need: The Onion's compendium of all things known. Replete with an astonishing assemblage of facts, illustrations, maps, charts, threats, blood, and additional fees to edify even the most simple-minded book-buyer, The Onion Book of Known Knowledge is packed with valuable information -- such as the life stages of an Aunt; places to kill one's self in Utica, New York; and the dimensions of a female bucket, or "pail." With hundreds of entries for all 27 letters of the alphabet, The Onion Book of Known Knowledge must be purchased immediately to avoid the sting of eternal ignorance.
The use/belief in tarot as an adjunct resource for decisions is a central theme for the primary character, a woman who combines extraordinary physical, intellectual, financial, and spiritual attributes. After delivering a dramatic Tower clarifying card to Marlena Christie’s Hopes and Doubts position, the verdict talented Romanian tarot reader Vatche comes to is that whichever God people prayed to truly reigned in the Heavens, a singularly blessed man stood on the cusp of learning what she was willing to alter significant parts of her very desirable life for. Ten days after this major reading, having handled dozens of details involving projects for three art galleries and a jet-set lifestyle, Marlena has left her smart phones on the corporate jet and is parked in a C-level apartment complex, confident about sharpened-to-the-ultimate plans being set into motion. Marlena is highly motivated and capable of making information into necessary Next Steps in fixing the mistakes of the now almost-thirty year old man she loved, but modesty aside, second chances with a superstar woman will require specific changes and actions! Initially stunned at the magical doorway appearance of someone whose memory he’s mostly erased from his negative life, Eddie Starkes is indeed smart enough to grasp the joyous opportunity represented by this truly magnificent evolution of the gifted and sensual beauty he immediately thinks of as ‘Before Marlena’. From the time he exits a highly sexual shower that replays significant events from their intimate history and his personal stupidity, through an attempted mugging and ‘morning after’ talk that resets the relationship, Eddie deserves credit for displaying the qualities of character, intelligence, and sexuality that originally drew a 5-star great woman like Marlena Victoria Christie. When he recaps six weeks of togetherness (Poolside Thoughts-- Wet & Wonderful Things), from learning some conversational Italian to winning a celebrity doubles tennis tournament, trysting in unique locations without worrying how she knows about them, and making excellent progress personally and relative to her international art business, its obvious how right Marlena was about returning his good karma to her life. Corporate accomplishments and living the Truly Good Life take a uniquely different tangent after Marlena introduces Eddie to tarot reading, a powerful and unusual part of her mental arsenal, and they turn to achieving a short but highly rewarding laundry list of art thefts for Marlena’s powerful former guardian-now mentor Silas Randson. Jackson Rommel, a handsome but dangerous gigolo and sociopath from Marlena’s childhood, is the answer to continuing appearances of a negative, troubling Knight in her tarot readings, with an equally powerful but unknown link to Eddie. That he rejected, but was spurred to change his own position in life with a minor publisher by Eddie’s book proposal becomes a dangerous crossing point between four lives. After Silas interrupts early Travers Race Day reverie with news about violence involving the specific person they’d intended to relieve of a final masterpiece, Marlena, Eddie, and hoops buddy/electronics expert Rahim Maxwell fly back to Louisville to develop plans regarding the catching of whoever might be responsible for the vicious attack on Silas’ nominal friend. Whether tarot cards are predictive, or if information gained from inspecting what the Universe ‘knows’ can directly benefit actions becomes moot when a gun-wielding Rommel uses long dormant knowledge of secret passages in the Randson mansion architecture to surprise them. Rooftop heroics by Eddie, Marlena, and a less-feeble-than-imagined Silas in foiling Rommel’s long-harbored vengeance, a fabulous necklace again gracing a deserving neck, and the knowledge that while it’s not necessary, stealing artwork is still an exciting extracurricular activity, are included in the finale.
