Tuesday Morning Quarterback

Tuesday Morning Quarterback

Author: Gregg Easterbrook

Publisher: Universe Publishing(NY)

Published: 2001

Total Pages: 0

ISBN-13: 9780789306517

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Based on the popular football commentary on the e-zine "Slate", this is a collection of haikus, Zen poetry, historical allusions, and other conceits Easterbrook uses to creates fresh commentary on the philosophy of the game. 50 illustrations.


Introduction to Business

Introduction to Business

Author: Lawrence J. Gitman

Publisher:

Published: 2024-09-16

Total Pages: 1455

ISBN-13:

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Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.


Brand Fans

Brand Fans

Author: Aaron C.T. Smith

Publisher: Springer

Published: 2017-01-20

Total Pages: 254

ISBN-13: 3319488546

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Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.


Big-Time Sports in American Universities

Big-Time Sports in American Universities

Author: Charles T. Clotfelter

Publisher: Cambridge University Press

Published: 2019-02-21

Total Pages: 403

ISBN-13: 1108421121

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This book expands on the argument that spectator sports, despite their problems, have become a central function of American universities.


The Onion Book of Known Knowledge

The Onion Book of Known Knowledge

Author: The Onion

Publisher: Little, Brown

Published: 2012-10-23

Total Pages: 259

ISBN-13: 031613323X

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Are you a witless cretin with no reason to live? Would you like to know more about every piece of knowledge ever? Do you have cash? Then congratulations, because just in time for the death of the print industry as we know it comes the final book ever published, and the only one you will ever need: The Onion's compendium of all things known. Replete with an astonishing assemblage of facts, illustrations, maps, charts, threats, blood, and additional fees to edify even the most simple-minded book-buyer, The Onion Book of Known Knowledge is packed with valuable information -- such as the life stages of an Aunt; places to kill one's self in Utica, New York; and the dimensions of a female bucket, or "pail." With hundreds of entries for all 27 letters of the alphabet, The Onion Book of Known Knowledge must be purchased immediately to avoid the sting of eternal ignorance.


The Economics of Sports

The Economics of Sports

Author: Michael A. Leeds

Publisher: Routledge

Published: 2016-05-23

Total Pages: 478

ISBN-13: 1315510596

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For undergraduate courses in sports economics, this book introduces core economic concepts developed through examples from the sports industry. The sports industry provides a seemingly endless set of examples from every area of microeconomics, giving students the opportunity to study economics in a context that holds their interest. The Economics of Sports explores economic concepts and theory of industrial organization, public finance, and labor economics in the context of applications and examples from American and international sports.


Adaptive Marketing

Adaptive Marketing

Author: Norm Johnston

Publisher: Springer

Published: 2015-09-28

Total Pages: 305

ISBN-13: 1137462930

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Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.


The Last Great Days of Radio

The Last Great Days of Radio

Author: Lynn Woolley

Publisher: Taylor Trade Publishing

Published: 1994

Total Pages: 0

ISBN-13: 9781556223211

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Long-time radio personality Lynn Woolley introduces you to the laughs and times of Texas radio in its heyday. A mixture of humor, wit, and nostalgia, this book follows the career of Woolley from the smallest station in a small market to the largest radio newsroom in Texas, and back again.


QSE Quick Smart English

QSE Quick Smart English

Author: Maurice Forget

Publisher: Brookemead Elt

Published: 2007

Total Pages: 128

ISBN-13: 9781905248001

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Quick Smart English is a radical, rapid, revision course in English language communication for students at Advanced level (Common European Framework B2-C1). QSE has a strong functional, grammatical and lexical framework. QSE provides extensive practice of all four language learning skills, particularly speaking, aided by Language banks on the fold-out cover flaps. QSE is officially recognised as valuable preparation for the GESE and ISE examinations of Trinity College, London and includes extensive Trinity examination practice activities. QSE is based on stimulating and controversial topics to promote real discussion in class about subjects that really matter to students. It includes a unit-by-unit Glossary. QSE uses task-based learning activities including Conversations and Topic Presentations plus a wide range of pair and group exercises using Role play cards. QSE includes cross-curricular, Content and Language Integrated Learning (CLIL) themes, such as science, economics and law in English. QSE texts are drawn from a wide range of English-speaking world sources, from reportage to fiction, and include authentic Extended reading sections. QSE Workbook comes included in the Student's Book. QSE 'watch and listen' DVD consists of 20 units of audio and visual material - 6 videos and 14 audios, plus PDF files for transcripts. QSE Teacher's Guide includes photcopiable exam practice materials.