Packaging Design
Packaging Design

Author: Marianne R. Klimchuk

Publisher: John Wiley & Sons

Published: 2012-07-12

Total Pages: 274

ISBN-13: 1118501802

DOWNLOAD EBOOK

How to create packaging designs for consumer brands that effectively communicate in the retail environment Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative process, and all-important insights into the stakeholders, the design process, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient book, you'll find: * Insightful images of the design process, design concepts, three-dimensional models, and prototypes * A wealth of case studies showcasing how superior packaging designs were created * A framework for today's packaging design business * Environmental considerations, along with legal and regulatory issues * Useful appendices with advice on portfolio development and professional practice guidelines

Understanding Media
Understanding Media

Author: Marshall McLuhan

Publisher: Createspace Independent Publishing Platform

Published: 2016-09-04

Total Pages: 396

ISBN-13: 9781537430058

DOWNLOAD EBOOK

When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

What is Packaging Design?
What is Packaging Design?

Author: Giles Calver

Publisher: Rotovision

Published: 2007

Total Pages: 255

ISBN-13: 9782940361885

DOWNLOAD EBOOK

Laying foundations and guidelines for best practice when designing contemporary packaging, this title tackles design basics such as format, layout and typography and takes into account genre-specific elements such as product information, branding, marketing and legislation.

Packaging Design
Packaging Design

Author: Marianne R. Klimchuk

Publisher: John Wiley & Sons

Published: 2013-01-14

Total Pages: 256

ISBN-13: 111802706X

DOWNLOAD EBOOK

The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines

Food Packaging Technology
Food Packaging Technology

Author: Richard Coles

Publisher: CRC Press

Published: 2003-08-15

Total Pages: 370

ISBN-13: 9780849397882

DOWNLOAD EBOOK

The protection and preservation of a product, the launch of new products or re-launch of existing products, perception of added-value to products or services, and cost reduction in the supply chain are all objectives of food packaging. Taking into consideration the requirements specific to different products, how can one package successfully meet all of these goals? Food Packaging Technology provides a contemporary overview of food processing and packaging technologies. Covering the wide range of issues you face when developing innovative food packaging, the book includes: Food packaging strategy, design, and development Food biodeterioation and methods of preservation Packaged product quality and shelf life Logistical packaging for food marketing systems Packaging materials and processes The battle rages over which type of container should be used for which application. It is therefore necessary to consider which materials, or combination of materials and processes will best serve the market and enhance brand value. Food Packaging Technology gives you the tools to determine which form of packaging will meet your business goals without compromising the safety of your product.

Contemporary Media Culture and the Remnants of a Colonial Past
Contemporary Media Culture and the Remnants of a Colonial Past

Author: Kent A. Ono

Publisher: Peter Lang

Published: 2009

Total Pages: 188

ISBN-13: 9780820479392

DOWNLOAD EBOOK

Contemporary Media Culture and the Remnants of a Colonial Past examines contemporary representations of colonialism, by developing a historically and culturally specific theory of neocolonialism in U.S. media culture. Noting how colonialism never officially ended in the United States, Kent A. Ono draws together race, gender, sexuality, and nation to examine neocolonialism in popular media narratives. The book asks, «What are the lingering traces within contemporary culture that provide evidence not only of what colonialism was but also of what it continues to be today?» Offering five case studies on Buffy the Vampire Slayer, the sale of the Seattle Mariners, Mighty Morphin Power Rangers, Pocahontas, and Star Trek: The Next Generation--and providing current media examples in the introduction and conclusion, the book documents the persistence of colonialism in media culture. White vigilantism, prototypical colonial rescue plots, and cloaked and not-so-hidden anxieties about racial and national miscegenation all contribute towards a continuation of colonialism and a neocolonial mind-set. The book's critical examination from a historical and cultural perspective makes it possible to alter colonialism for future generations.

Virtual Reality
Virtual Reality

Author: Melanie Chan

Publisher: Bloomsbury Publishing USA

Published: 2014-01-16

Total Pages: 217

ISBN-13: 1623564743

DOWNLOAD EBOOK

The idea of virtual realities has a long and complex historical trajectory, spanning from Plato's concept of the cave and the simulacrum, to artistic styles such as Trompe L'oeil, and more recently developments in 3D film, television and gaming. However, this book will pay particular attention to the time between the 1980s to the 1990s when virtual reality and cyberspace were represented, particularly in fiction, as a wondrous technology that enabled transcendence from the limitations of physical embodiment. The purpose of this critical historical analysis of representations of virtual reality is to examine how they might deny, repress or overlook embodied experience. Specifically, the author will contend that embodiment is a fundamental aspect of immersion in virtual reality, rather than something which is to be transcended. In this way, the book aims to challenge distorted ideas about transcendence and productively contribute to debates about embodiment and technology.