Brands of Faith

Brands of Faith

Author: Mara Einstein

Publisher: Routledge

Published: 2007-09-14

Total Pages: 256

ISBN-13: 1134130104

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Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.


Religion in the Media Age

Religion in the Media Age

Author: Stewart M. Hoover

Publisher: Routledge

Published: 2006-04-28

Total Pages: 356

ISBN-13:

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Looking at the everyday interaction of religion and media in our cultural lives, Hoover’s new book is a fascinating assessment of the state of modern religion. Recent years have produced a marked turn away from institutionalized religions towards more autonomous, individual forms of the search for spiritual meaning. Film, television, the music industry and the internet are central to this process, cutting through the monolithic assertions of world religions and giving access to more diverse and fragmented ideals. While the sheer volume and variety of information travelling through global media changes modes of religious thought and commitment, the human desire for spirituality also invigorates popular culture itself, recreating commodities – film blockbusters, world sport and popular music – as contexts for religious meanings. Drawing on research into household media consumption, Hoover charts the way in which media and religion intermingle and collide in the cultural experience of media audiences. Religion in the Media Age is essential reading for everyone interested in how today mass media relates to contemporary religious and spiritual life.


Consuming Religion

Consuming Religion

Author: Kathryn Lofton

Publisher: University of Chicago Press

Published: 2017-09-12

Total Pages: 374

ISBN-13: 022648209X

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Introduction: being consumed -- Practicing commodity. Binge religion: social life in extremity ; The spirit in the cubicle: a religious history of the American office -- Revising ritual. Ritualism revived: from scientia ritus to consumer rites ; Purifying America: rites of salvation in the soap campaign -- Imagining celebrity. Sacrificing Britney: celebrity and religion in America ; The celebrification of religion in the age of infotainment -- Valuing family. Religion and the authority in American parenting ; Kardashian nation: work in America's klan ; Rethinking corporate freedom -- Corporation as sect. On the origins of corporate culture ; Do not tamper with the clues: notes on Goldman Sachs -- Conclusion: family matters


When Religion Meets New Media

When Religion Meets New Media

Author: Heidi Campbell

Publisher: Routledge

Published: 2010-04-05

Total Pages: 397

ISBN-13: 113427212X

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This lively book focuses on how different Jewish, Muslim, and Christian communities engage with new media. Rather than simply reject or accept new media, religious communities negotiate complex relationships with these technologies in light of their history and beliefs. Heidi Campbell suggests a method for studying these processes she calls the "religious-social shaping of technology" and students are asked to consider four key areas: religious tradition and history; contemporary community values and priorities; negotiation and innovating technology in light of the community; communal discourses applied to justify use. A wealth of examples such as the Christian e-vangelism movement, Modern Islamic discourses about computers and the rise of the Jewish kosher cell phone, demonstrate the dominant strategies which emerge for religious media users, as well as the unique motivations that guide specific groups.


Reconfigurations

Reconfigurations

Author: Stefanie Knauss

Publisher: Alexander Darius Ornella

Published: 2007

Total Pages: 288

ISBN-13: 3825807754

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From "Once Upon a Time in the West" to "Moulin Rouge", from Ghanaian video-movies to Japanese Manga, from Christian symbolism in advertising to the mythic significance of female messiah figures, from the relationship of the arts and theology to the role of the audience in the meaningmaking process, this book provides a feast for anyone wanting to explore the interconnectivity of religion, media and society.


When I Was A Child I Read Books

When I Was A Child I Read Books

Author: Marilynne Robinson

Publisher: Hachette UK

Published: 2012-03-22

Total Pages: 143

ISBN-13: 0748129367

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From the author of the magnificent, award-winning novels GILEAD, HOME and LILA comes this wonderful, heart-warming collection of essays about reading. 'Grace and intelligence ...[her work] defines universal truths about what it means to be human' Barack Obama Marilynne Robinson is not only a writer of sharp, subtly moving fiction, but also a rigorous thinker and incisive essayist. In this luminous collection she returns to the themes which have preoccupied her bestselling novels: the place literature has in life, the role of faith in modern living, the contradictions inherent in human nature. Clear-eyed and forceful as ever, Robinson demonstrates once again why she is regarded as one of our best-loved writers.


Pop Cult

Pop Cult

Author: Rupert Till

Publisher: A&C Black

Published: 2010-12-02

Total Pages: 231

ISBN-13: 0826432360

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Explores the development of a range of cults of popular music as a response to changes in attitudes to meaning, spirituality and religion in society.>


Religion and the Culture of Print in Modern America

Religion and the Culture of Print in Modern America

Author: Charles L. Cohen

Publisher: Univ of Wisconsin Press

Published: 2008-05-29

Total Pages: 395

ISBN-13: 0299225739

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Mingling God and Mammon, piety and polemics, and prescriptions for this world and the next, modern Americans have created a culture of print that is vibrantly religious. From America’s beginnings, the printed word has played a central role in articulating, propagating, defending, critiquing, and sometimes attacking religious belief. In the last two centuries the United States has become both the leading producer and consumer of print and one of the most identifiably religious nations on earth. Print in every form has helped religious groups come to grips with modernity as they construct their identities. In turn, publishers have profited by swelling their lists with spiritual advice books and scriptures formatted so as to attract every conceivable niche market. Religion and the Culture of Print in Modern America explores how a variety of print media—religious tracts, newsletters, cartoons, pamphlets, self-help books, mass-market paperbacks, and editions of the Bible from the King James Version to contemporary “Bible-zines”—have shaped and been shaped by experiences of faith since the Civil War. Edited by Charles L. Cohen and Paul S. Boyer, whose comprehensive historical essays provide a broad overview to the topic, this book is the first on the history of religious print culture in modern America and a well-timed entry into the increasingly prominent contemporary debate over the role of religion in American public life. Best Books for General Audiences, selected by the American Association of School Librarians, and Best Books for Regional Special Interests, selected by the Public Library Association


Religions as Brands

Religions as Brands

Author: Jean-Claude Usunier

Publisher: Routledge

Published: 2016-04-01

Total Pages: 287

ISBN-13: 1317067088

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During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is the consequence for society as a whole? This book brings together some of the best international specialists from marketing, sociology and economics in order to answer these and similar questions. The interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: the commoditization of religion, the link between religion and consumer behavior, and the economics of religion. By combining and cross-fertilizing these three fields, the book shows just what happens when religions become brands.