Package & Label Design
Author:
Publisher:
Published: 1997
Total Pages: 170
ISBN-13:
DOWNLOAD EBOOKPosts
Icon
Author: Jeffrey Caldewey
Publisher: Board and Bench Publishing
Published: 2004-01-01
Total Pages: 284
ISBN-13: 1891267302
DOWNLOAD EBOOKThe wine label is a powerful icon of modern civilization; it is a precious object of art that symbolizes and disseminates the cultural and spiritual values of the land where the wine is grown. Wine label design has undergone a renaissance where art meets marketing in the most powerful way, penetrating the subconscious, and using the power of suggestion to imply flavor and quality. Jeffrey Caldewey and Chuck House are acknowledged masters of the new designs and they have created designs for some of the world's most sought after wines and this book is a collection of their most important works. Beginning with a short treatise on some of the philosophical aspects of modern iconography, this book documents 100 wine labels and bottle designs with complete descriptions of the genesis and thought behind each design concept. This book will become a classic in package design and essential for wine marketers and those who collect label art.
Packaging Design
Author: Marianne R. Klimchuk
Publisher: John Wiley & Sons
Published: 2013-01-14
Total Pages: 256
ISBN-13: 111802706X
DOWNLOAD EBOOKThe fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
Box Bottle Bag
Author: Andrew Gibbs
Publisher: HOW Books
Published: 2010-03-03
Total Pages: 224
ISBN-13: 9781600614194
DOWNLOAD EBOOKTake a look at the very best in packaging design Every day Andrew Gibbs seeks out and discovers the very best in packaging design for his influential blog, TheDieline.com. Here, he has collected the cream of the crop—plus some additional brand-new projects—in all their full-color glory. The look, feel and concept of a package is crucial to its sales success, and Box Bottle Bag contains more than 140 projects that have succeeded on many levels. The book is divided into six chapters, each one featuring a certain style of packaging design—Luxe, Bold, Crisp, Charming, Casual, and Nostalgic. Featured work comes from top-notch firms such as Turner Duckworth, Hatch Design, Interbrand, Hornall Anderson, Duffy & Partners, BBDK, Aesthetic Apparatus and Wolff Olins, Inc. Some of the top-tier clients featured inside include Miller Chill, Coca-Cola, Aveda, Williams-Sonoma, Method, Right Guard, 10 Cane Rum, Harrod's and Starbucks. The wealth of inspiration found in these pages is priceless. You'll be energized to come up with your own solutions to tricky packaging conundrums in no time.
Label and Packaging Design
Author: Zeixs,
Publisher:
Published: 2009-12-20
Total Pages: 672
ISBN-13: 9789812458377
DOWNLOAD EBOOKWrap it up, unwrap it, and wrap it up again. Every day we have to deal with packaging in one form or another. There's almost nothing that cannot be wrapped up. There's a special packaging for almost everything - consumer's goods, clothing, food, even plants and living animals. The perfect packaging is rounded off by a distinctive label. Some are merely functional and plain, some are inventive, more aesthetically pleasing. A much more interesting and rewarding field of work than one would imagine! Therefore, we've collected the best works in the field of package and label designs - realized or not - in 2D, 3D, as a photo or just as a sketch. How would you wrap it up?
Packaging the Brand
Author: Gavin Ambrose
Publisher: Bloomsbury Publishing
Published: 2017-09-07
Total Pages: 212
ISBN-13: 1350034223
DOWNLOAD EBOOKWhile many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
Own Label
Author: Jonny Trunk
Publisher:
Published: 2011
Total Pages: 0
ISBN-13: 9780956356284
DOWNLOAD EBOOKIn 1962, when Peter Dixon joined the Sainsburys Design Studio, a remarkable revolution in packaging design began. The supermarket was developing its distinctive range of Own Label products, and Dixons designs for the line were revolutionary: simple, stripped down, creative, and completely different from what had gone before. Their striking modernity pushed the boundaries, reflecting a period full of optimism. They also helped to build Sainsburys into a brand giant, the first real Super market of the time. This book examines and celebrates this paradigm shift, which redefined packaging design, and led to the creation of some of the most original packaging ever seen. Produced in collaboration with the Sainsbury family and The Sainsbury Archive, the book reveals an astonishing and exhaustive body of work. A unique insight into what and how we ate, the packaging is presented using both scanned original flat packets and photographic records made at the time by the design team. An essential book for graphic designers and those interested in the culture of consumerism, these designs remain fresh and relevant today. This feast of nostalgia taps into the fond memories of a generation brought up on these beautifully packaged goods.
The Declutter Challenge
Author: Cassandra Aarssen
Publisher: Mango Media Inc.
Published: 2020-04-28
Total Pages: 224
ISBN-13: 1642503061
DOWNLOAD EBOOK#1 Best Seller in Home Decorating ─ Declutter Your Way to Happiness A guided decluttering journal. Life happens to the best of us, whether we were born with messy tendencies or not. Messes find their way into our homes and lives and we can’t seem to find the strength or time to tackle them. That’s where this motivational guided journal by Cassandra Aarssen, best-selling author of Real Life Organizing and Cluttered Mess to Organized Success, comes in. Tested methods that work. Cas Aarssen wasn’t always an organization expert. She climbed out of years of cluttered living and transformed her home and her life through organization. In this self-help journal, Cas guides you through favorite tips and tricks that she used to declutter her home and find her way to a more organized and peaceful life. Pages and pages of decluttering and organizational tools. This interactive journal is designed to help you declutter your home and life through mindfulness and self-motivation. You will learn how to navigate the chaos of clutter by taking the time to understand yourself and the underlying meaning behind your clutter. Filled with inspiration and open-ended questions, The Declutter Challenge journal will guide you onto the path to a clean and clutter-free home. Make downsizing a reality. The Declutter Challenge enables you to work through both the emotion and the physical clutter in your life; to explore your thoughts and feelings about your belongings and discover the knowledge and strength to let go of excess. Take a look inside this life-changing guided journal and find… • Insights into goal setting • Supportive prompts and writing exercises that encourage self-refection and understanding • How to achieve those short-term tasks that need to get done or the long-term dreams that you yearn to fulfill Readers of books such as The Home Edit or How to Manage Your Home Without Losing Your Mind will love Cassandra Aarssen’s The Declutter Challenge: A Guided Journal for Getting your Home Organized in 30 Quick Steps.
Packaging Illustrations
Author: Xia Jiajia
Publisher: Artpower International Publish
Published: 2016
Total Pages: 0
ISBN-13: 9789881468741
DOWNLOAD EBOOKPackaging Illustrations explores one of the most expressive forms of modern design: illustration. It covers a broad range of products that use both illustration and painting in their collateral, revealing how diverse and expressive artwork can be used to create a thematic experience through a brand's packaging. It includes projects from companies like 21st Amendment Brewing, Pizza Hut, Coca Cola, Trident Gum, and dozens of food, drink, cosmetic, household, and "miscellaneous" brands, such as packaging for jewelry studios and independent records. These examples follow designs from conceptual sketches through finalized artwork, making Packaging Illustrations an in-depth and inspirational resource for illustrators and innovative designers of any kind.
Packaging Essentials
Author: Candace Ellicott
Publisher: Rockport Publishers
Published: 2010-06-01
Total Pages: 209
ISBN-13: 1610580672
DOWNLOAD EBOOKThis book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution. This book is a quick reference and primer on package design, and the principles that make design projects successful. Highly visual and appealing to beginning designers, students, and working designers as a resource. The content helps to establish the rules and guides designers in knowing when and where to bend them. Visual examples demonstrate each principle so readers can see the principle at work in applied design.
