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Publisher: World Business Pub.
Published: 2004
Total Pages: 0
ISBN-13: 9781569735688
DOWNLOAD EBOOKThe GHG Protocol Corporate Accounting and Reporting Standard helps companies and other organizations to identify, calculate, and report GHG emissions. It is designed to set the standard for accurate, complete, consistent, relevant and transparent accounting and reporting of GHG emissions.
Author: John Beech
Publisher: Pearson Higher Ed
Published: 2014-04-18
Total Pages: 418
ISBN-13: 0273758640
DOWNLOAD EBOOKEvents Management 1e John Beech, Sebastian Kaiser and Robert Kaspar The Business of Events Management provides an accessible and lively introduction to the practice of managing an event, festival, conference or congress. Written by a team of international experts, the book incorporates the latest thinking in events management and highlights key theories, concepts and models by using a range of case studies and examples. This book will enable you to: Manage the financial aspects of events management Understand the impact of events on built and natural environments Explain the role of volunteers in an event and understand the challenges that managing them involves Understand the key issues in planning and designing a venue Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Case studies include the Edinburgh International Festival, the 2010 Winter Olympics and Indian Premier League Cricket.
Author: Deborah Patterson
Publisher:
Published: 2003-01-01
Total Pages: 158
ISBN-13: 9780829815719
DOWNLOAD EBOOKThe Essential Parish Nurse is a practical and useful resource for churches that are interested in developing a parish nurse program. Covering a broad range, it discusses the need for such ministry, a brief history of parish nursing, the role of the parish nurse, and other matters of interest to those wishing to establish such a ministry. This valuable resource includes an appendix with sample materials needed to start a parish nursing ministry, including: job description health needs survey congregational survey nursing performance evaluation outcomes measurement tool list of resources
Author: Larry A. Braskamp
Publisher: Jossey-Bass
Published: 2006
Total Pages: 278
ISBN-13:
DOWNLOAD EBOOKBrasksamp (emeritus, education, Loyola U., Chicago), along with colleagues at Northwestern and Washington State, discuss their study of how ten diverse church-related colleges and universities (of some 900) prepare their students for life beyond the campus. Through a "4C framework" based on personal investment theory--culture, curriculum, co-curriculum (connecting in-class and out-of-class experiences), and community, they examine the career training, intellectual, moral, and spiritual contexts in which this mission is pursued. Questions are posed about how campuses can support holistic student development.
Author: Shyon Baumann
Publisher: Princeton University Press
Published: 2018-06-05
Total Pages: 242
ISBN-13: 0691187282
DOWNLOAD EBOOKToday's moviegoers and critics generally consider some Hollywood products--even some blockbusters--to be legitimate works of art. But during the first half century of motion pictures very few Americans would have thought to call an American movie "art." Up through the 1950s, American movies were regarded as a form of popular, even lower-class, entertainment. By the 1960s and 1970s, however, viewers were regularly judging Hollywood films by artistic criteria previously applied only to high art forms. In Hollywood Highbrow, Shyon Baumann for the first time tells how social and cultural forces radically changed the public's perceptions of American movies just as those forces were radically changing the movies themselves. The development in the United States of an appreciation of film as an art was, Baumann shows, the product of large changes in Hollywood and American society as a whole. With the postwar rise of television, American movie audiences shrank dramatically and Hollywood responded by appealing to richer and more educated viewers. Around the same time, European ideas about the director as artist, an easing of censorship, and the development of art-house cinemas, film festivals, and the academic field of film studies encouraged the idea that some American movies--and not just European ones--deserved to be considered art.
Author: Professor Evangelos Christou
Publisher: Ashgate Publishing, Ltd.
Published: 2012-10-01
Total Pages: 339
ISBN-13: 1409485145
DOWNLOAD EBOOKSocial media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
Author: Samantha Putt del Pino
Publisher:
Published: 2002
Total Pages: 76
ISBN-13:
DOWNLOAD EBOOKThis guide is based on the experiences of the World Resources Institute with its carbon dioxide reduction commitment and should help other office-based organizations understand climate change and the practical steps they can take to measure and reduce their carbon dioxide emissions.
Author: Martin Christopher
Publisher:
Published: 1991-01-01
Total Pages: 204
ISBN-13: 9780750602587
DOWNLOAD EBOOKThe strategic emphasis in Relationship Marketing is as much on keeping customers as it is on getting them in the first place. The aim is to provide unique value in chosen markets, sustainable over time, which brings the customers back for more. Relationship Marketing emphasizes quality, customer service and marketing and how these can be managed towards closing the `quality gap' between what customers expect and what they get. The authors explore the process of developing and implementing relationship strategies and in so doing, signal a radical shift in marketing practice involving first the co-ordination of external (customer) markets and second, collaboration within internal (staff) markets in order to get the marketing mix right. The book is intended for all marketing managers coming to terms with doing business in turbulent markets and facing up to strategic quality and customer services issues. Well-presented comprehensive text Full of practical ideas, techniques and examples Emphasis is as much on keeping customers as it is on getting them in the first place
Author: Francis Buttle
Publisher: SAGE
Published: 1996-05-28
Total Pages: 230
ISBN-13: 9781853963131
DOWNLOAD EBOOK`This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Dont argue. Just read the book!' - Evert Gummesson, Stockholm University By examining the relationship between theory and practice, Relationship Marketing appears at an important stage in the development of relationship marketing. The opening chapter examines relationship marketing (RM) theory, reviews a number of RM definitions and reports on the economic arguments in favour of RM. It describes the nature and scope of marketing relationships, picking out characteristics such as concern for the welfare of customers, trust and commitment between partners, and the importance of customer service. Finally, it identifies a number of requirements for successful RM. The next 12 chapters describe, analyze and critique RM practice in a number of organizational settings (supply-chain relationships, principal-agent relationships, business-to-business relationships, intra-organizational relationships) and industries (hospitality, air travel, retail banking, corporate banking, credit cards, financial advisory services, advertising agencies, not-for-profit organizations). The final chapter reflects on the relationships between theory and practice.
Author: Danilo Bozovic
Publisher:
Published: 2016-07-19
Total Pages: 264
ISBN-13: 9780997806748
DOWNLOAD EBOOKBarkeep is a modern day bar manual with focus on hospitality, service, bartending, making and serving drinks, wine, coffe and cigars. Barkeep provides huge amount of practical and more importantly very necessary information in a logical and organic way so that the novice bartender as well as the seasoned veteran can easily find what they are looking for.
