Effective Business Intelligence Systems

Effective Business Intelligence Systems

Author: Robert J. Thierauf

Publisher: Bloomsbury Publishing USA

Published: 2001-06-30

Total Pages: 390

ISBN-13: 0313001197

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One step above knowledge management systems are business intelligence systems. Their purpose is to give decision makers a better understanding of their organization's operations, and thus another way to outmaneuver the competition, by helping to find and extract the meaningful relationships, trends, and correlations that underlie the organization's operations and ultimately contribute to its success. Thierauf also shows that by tying critical success factors and key performance indicators into business intelligence systems, an organization's most important financial ratios can also be improved. Comprehensive and readable, Thierauf's book will advance the knowledge and skills of all information systems providers and users. It will also be useful as a text in upper-level courses covering a wide range of topics essential to an understanding of executive business systems generally, and specifically their creation and management. The theme underlying Thierauf's unique text is that a thorough understanding of a company's operations is crucial if the company is to be moved to a higher level of competitive advantage. Although data warehousing, data mining, the Internet, the World Wide Web, and other electronic aids have been in place for at least a decade, it is the remarkable and unique capability of business intelligence systems to utilize them that has in turn revolutionized the ability of decision makers to find, accumulate, organize, and access a wider range of information than was ever before possible. Effective business intelligence systems give decision makers a means to keep their fingers on the pulse of their businesses every step of the way. From this it follows that they are thus able to develop new, more workable means to cope with the competition successfully. Comprehensive and readable, Thierauf's book will advance the knowledge and skills of all information systems providers and users. It will also be useful as a text in upper-level courses covering a wide range of topics essential to an understanding of executive business systems generally, and specifically their creation and management.


Business Research Methods

Business Research Methods

Author: William G. Zikmund

Publisher: Cengage Learning

Published: 2010

Total Pages: 0

ISBN-13: 9781439080672

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This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 8E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.


Marketing Research

Marketing Research

Author: Steve D'Alessandro

Publisher: Cengage AU

Published: 2020-06-18

Total Pages: 650

ISBN-13: 0170438961

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Marketing Research, 5e equips students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text. Using local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. For analysing data, the text covers both SPSS and Excel outputs. This text is indispensable for students studying marketing research in any business or marketing course. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap


Effective Marketing

Effective Marketing

Author: William G. Zikmund

Publisher: South Western Educational Publishing

Published: 2002

Total Pages: 596

ISBN-13:

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With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping readers adapt to and strategically plan for changes in the marketing environment.


Tableau 9: The Official Guide

Tableau 9: The Official Guide

Author: George Peck

Publisher: McGraw Hill Professional

Published: 2015-10-22

Total Pages: 353

ISBN-13: 0071843280

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Master the powerful tools and features of Tableau 9 Deliver meaningful BI visualizations and real-time dashboards to users across your organization—quickly and easily. Written by an experienced author and certified trainer, Tableau 9: The Official Guide offers step-by-step instruction, best practices, examples, and downloadable video tutorials. See how to get up-and-running on Tableau, load data, drag and drop components, add graphics and maps, create complex calculations, and distribute dynamic dashboards and stories. This practical book teaches how to work with Tableau Server, write custom programs, and publish your results to the Web. · Connect to data from different systems, spreadsheets, and databases · Use pre-defined visualizations, sample workbooks, and Show Me · Analyze with graphs, charts, tables, and statistics · Create advanced calculations, including new level of detail expressions · Add geographic analysis and Internet-provided background maps · Combine multiple visualizations into dynamic dashboards and stories · Export to the Web and to other file formats using Tableau Server, Online and Public · Develop custom programs with JavaScript, REST, and Tableau Data Extract APIs Electronic content includes: · Videos that demonstrate the techniques presented in the book · Sample Tableau workbooks · Complete formula language reference


Understanding and Applying Research Design

Understanding and Applying Research Design

Author: Martin Lee Abbott

Publisher: John Wiley & Sons

Published: 2013-01-07

Total Pages: 446

ISBN-13: 1118605292

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A fresh approach to bridging research design with statistical analysis While good social science requires both research design and statistical analysis, most books treat these two areas separately. Understanding and Applying Research Design introduces an accessible approach to integrating design and statistics, focusing on the processes of posing, testing, and interpreting research questions in the social sciences. The authors analyze real-world data using SPSS software, guiding readers on the overall process of science, focusing on premises, procedures, and designs of social scientific research. Three clearly organized sections move seamlessly from theoretical topics to statistical techniques at the heart of research procedures, and finally, to practical application of research design: Premises of Research introduces the research process and the capabilities of SPSS, with coverage of ethics, Empirical Generalization, and Chi Square and Contingency Table Analysis Procedures of Research explores key quantitative methods in research design including measurement, correlation, regression, and causation Designs of Research outlines various design frameworks, with discussion of survey research, aggregate research, and experiments Throughout the book, SPSS software is used to showcase the discussed techniques, and detailed appendices provide guidance on key statistical procedures and tips for data management. Numerous exercises allow readers to test their comprehension of the presented material, and a related website features additional data sets and SPSS code. Understanding and Applying Research Design is an excellent book for social sciences and education courses on research methods at the upper-undergraduate level. The book is also an insightful reference for professionals who would like to learn how to pose, test, and interpret research questions with confidence.


Research Methods for Political Science

Research Methods for Political Science

Author: David E. McNabb

Publisher: Routledge

Published: 2020-12-30

Total Pages: 477

ISBN-13: 1000316599

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The third edition of Research Methods for Political Science retains its effective approach to helping students learn what to research, why to research and how to research. The text integrates both quantitative and qualitative approaches to research in one volume and covers such important topics as research design, specifying research problems, designing questionnaires and writing questions, designing and carrying out qualitative research and analyzing both quantitative and qualitative research data. Heavily illustrated, classroom tested, exceptionally readable and engaging, the text presents statistical methods in a conversational tone to help students surmount "math phobia." Updates to this new edition include: Research topics chapters have been upgraded and expanded. Two mixed methods design chapters have been added. A new chapter on hermeneutic analysis designs and research with large data sets. The chapter on multivariate statistics has been expanded, with an expanded discussion on logistic regression. Tools on how to prepare and present research findings are now featured in the appendix, allowing instructors more flexibility when teaching their courses. Research Methods for Political Science will give students the confidence and knowledge they need to understand the methods and basics skills for data collection, presentation and analysis.


A Step-By-Step Introduction to Statistics for Business

A Step-By-Step Introduction to Statistics for Business

Author: Richard N. Landers

Publisher: SAGE Publications Limited

Published: 2019-01-14

Total Pages: 0

ISBN-13: 9781473948105

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A clear and concise introduction to statistics for business and management students, demonstrating how important statistics are in the business decision-making process and covering everything from conducting a survey and collecting data, to summarizing statistical data, and presenting findings. Each chapter features a real-world business situation and accompanying dataset, the reader is then encouraged to identify the correct statistical concept in the chapter and solve the problem outlined. Offering students a chance to use the newly learned theory in a practical way. New to the second edition: A “Review of Essential Mathematics” prologue, featuring tests and further links to help students refresh their knowledge of the core mathematical concepts used to calculate basic statistics. Updated screenshots on using IBM SPSS and Excel. A “Statistics in the Real World” feature included at the end of each chapter, demonstrating how statistics are applied in real-world business settings and research, accompanied by reflective questions. Updated case studies, examples and diagrams, illustrating key points and helping to reinforce learning. The book is accompanied by free online resources including step-by-step video tutorials on how to use Excel and IBM SPSS, datasets and worked solutions, an Instructors’ Manual, Testbank, and PowerPoint presentation slides for lecturers. Essential reading for business students wanting to know how to use statistics in a business setting.


Returning Individual Research Results to Participants

Returning Individual Research Results to Participants

Author: National Academies of Sciences, Engineering, and Medicine

Publisher: National Academies Press

Published: 2018-08-23

Total Pages: 399

ISBN-13: 0309475201

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When is it appropriate to return individual research results to participants? The immense interest in this question has been fostered by the growing movement toward greater transparency and participant engagement in the research enterprise. Yet, the risks of returning individual research resultsâ€"such as results with unknown validityâ€"and the associated burdens on the research enterprise are competing considerations. Returning Individual Research Results to Participants reviews the current evidence on the benefits, harms, and costs of returning individual research results, while also considering the ethical, social, operational, and regulatory aspects of the practice. This report includes 12 recommendations directed to various stakeholdersâ€"investigators, sponsors, research institutions, institutional review boards (IRBs), regulators, and participantsâ€"and are designed to help (1) support decision making regarding the return of results on a study-by-study basis, (2) promote high-quality individual research results, (3) foster participant understanding of individual research results, and (4) revise and harmonize current regulations.


Business Research Methods for Chinese Students

Business Research Methods for Chinese Students

Author: Huiping Xian

Publisher: SAGE

Published: 2018-03-19

Total Pages: 333

ISBN-13: 1526448971

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Written by Chinese authors who having both successfully completed Masters degrees and PhDs and become lecturers at UK universities, are equipped to provide Chinese students with straightforward guidance to help overcome the cultural and language difficulties they are confronted with, and to support them in their undertaking of the research methods section of their dissertations. The book comprehensively covers both the theory and practice and includes a number of features to support learning including: Chinese translations of key concepts and definitions Tips about how to use different methods in the Chinese context Clear definitions of key terms Short illustrative examples A list of useful resources about Chinese research The book also features examples of Chinese research from the authors’ own work and from top journals to illustrate how the methods can be applied in the Chinese context. Suitable reading for undergraduate and postgraduate students across all business and management disciplines.