Dividing the Waters

Dividing the Waters

Author: William Andrew Blomquist

Publisher:

Published: 1992

Total Pages: 448

ISBN-13:

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Not only are these water supplies not depleted, they are in fact relatively healthy despite California's recent six-year drought.


Google Hacks

Google Hacks

Author: Tara Calishain

Publisher: "O'Reilly Media, Inc."

Published: 2003

Total Pages: 356

ISBN-13: 9780596004477

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Explains how to take advantage of Google's user interface, discussing how to filter results, use Google's special services, integrate Google applications into a Web site or Weblog, write information retrieval programs, and play games.


Power Eating-4th Edition

Power Eating-4th Edition

Author: Susan Kleiner

Publisher: Human Kinetics

Published: 2013-08-08

Total Pages: 378

ISBN-13: 1450430171

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More than a sports nutrition book, Power Eating is a scientific blueprint for helping strength and power athletes achieve superior performance. All chapters and meal plans in this updated edition reflect the latest research to enable competitive and novice athletes to gain power, reduce body fat, build muscle, tighten mental focus, and enhance training.


Buyology

Buyology

Author: Martin Lindstrom

Publisher: Currency

Published: 2010-02-02

Total Pages: 274

ISBN-13: 0385523890

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.


Think Like an Architect

Think Like an Architect

Author: Hal Box

Publisher: University of Texas Press

Published: 2010-01-01

Total Pages: 458

ISBN-13: 0292783205

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An award-winning architect and educator demystifies the process of making architecture and explains why good architectural design matters. The design of cities and buildings affects the quality of our lives. Making the built environments in which we live, work, and play useful, safe, comfortable, efficient, and as beautiful as possible is a universal quest. What many don’t realize is that professional architects design only about five percent of the built environment. While much of what non-architects build is beautiful and useful, the ugliness and inconveniences that blight many urban areas demonstrate that an understanding of good architectural design is vital for creating livable buildings and public spaces. To help promote this understanding among non-architects and those considering architecture as a profession, award-winning architect and professor Hal Box explains the process from concept to completed building, using real-life examples to illustrate the principles involved. To cause what we build to become architecture, we have three choices: hire an architect, become an architect, or learn to think like an architect. In this book, organized as a series of letters to students and friends, Box covers: what architecture should be and do how to look at and appreciate good buildings how to understand the design process, work with an architect, or become an architect an overview of architectural history, with lists of books to read and buildings to see practical guidance about what goes into constructing a building an architect’s typical training and career path how architecture relates to the city where the art of architecture is headed why good architecture matters


Korean Masculinities and Transcultural Consumption

Korean Masculinities and Transcultural Consumption

Author: Sun Jung

Publisher: Hong Kong University Press

Published: 2010-11-01

Total Pages: 232

ISBN-13: 9888028669

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This book investigates transcultural consumption of three iconic figures ù the middle-aged Japanese female fandom of actor Bae Yong-Joon, the Western online cult fandom of the thriller film Oldboy, and the Singaporean fandom of the pop-star Rain. Through these three specific but hybrid context, the author develops the concepts of soft masculinity, as well as global and postmodern variants of masculine cultural impacts. In the concluding chapter, the author also discusses recently emerging versatile masculinity within the transcultural pop production paradigm represented by K-pop idol boy bands.


Mac 911

Mac 911

Author: Christopher Breen

Publisher: Peachpit Press

Published: 2002

Total Pages: 354

ISBN-13: 0201773392

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This easy-to-use guide covers troubleshooting tips and tricks for Mac hardware and software, written by the well-known Macworld columnist and Macintosh guru Chris Breen. The book contains troubleshooting tips and techniques for both Mac OS 9 and OS X, and additional projects for making a Macintosh more productive-sharing files, making Mac OS X work more like Mac OS 9, and more.