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Author: William Marcellino
Publisher:
Published: 2017
Total Pages: 0
ISBN-13: 9780833098207
DOWNLOAD EBOOKTo support the U.S. Department of Defense in expanding its capacity for social media analysis, this report reviews the analytic approaches that will be most valuable for information operations and considerations for implementation.
Author: Andrew F Krepinevich
Publisher: Basic Books
Published: 2015-01-06
Total Pages: 337
ISBN-13: 0465080715
DOWNLOAD EBOOKAndrew Marshall is a Pentagon legend. For more than four decades he has served as Director of the Office of Net Assessment, the Pentagon's internal think tank, under twelve defense secretaries and eight administrations. Yet Marshall has been on the cutting edge of strategic thinking even longer than that. At the RAND Corporation during its golden age in the 1950s and early 1960s, Marshall helped formulate bedrock concepts of US nuclear strategy that endure to this day; later, at the Pentagon, he pioneered the development of "net assessment" -- a new analytic framework for understanding the long-term military competition between the United States and the Soviet Union. Following the Cold War, Marshall successfully used net assessment to anticipate emerging disruptive shifts in military affairs, including the revolution in precision warfare and the rise of China as a major strategic rival of the United States. In The Last Warrior, Andrew Krepinevich and Barry Watts -- both former members of Marshall's staff -- trace Marshall's intellectual development from his upbringing in Detroit during the Great Depression to his decades in Washington as an influential behind-the-scenes advisor on American defense strategy. The result is a unique insider's perspective on the changes in US strategy from the dawn of the Cold War to the present day. Covering some of the most pivotal episodes of the last half-century and peopled with some of the era's most influential figures, The Last Warrior tells Marshall's story for the first time, in the process providing an unparalleled history of the evolution of the American defense establishment.
Author: John Scott
Publisher: SAGE Publications
Published: 2011-05-25
Total Pages: 641
ISBN-13: 1847873952
DOWNLOAD EBOOKThis sparkling Handbook offers an unrivalled resource for those engaged in the cutting edge field of social network analysis. Systematically, it introduces readers to the key concepts, substantive topics, central methods and prime debates. Among the specific areas covered are: Network theory Interdisciplinary applications Online networks Corporate networks Lobbying networks Deviant networks Measuring devices Key Methodologies Software applications. The result is a peerless resource for teachers and students which offers a critical survey of the origins, basic issues and major debates. The Handbook provides a one-stop guide that will be used by readers for decades to come.
Author: Joint Warfighting Joint Warfighting Center
Publisher: Createspace Independent Publishing Platform
Published: 2015-04-07
Total Pages: 0
ISBN-13: 9781511612333
DOWNLOAD EBOOKThis handbook is designed to assist joint task force commanders and staffs in planning, organizing, conducting, and assessing attack the network (AtN) activities in support of military operations. It describes the fundamental actions, analytical methodology (i.e., AtN framework) that forms the basis for identifying and exploiting threat network vulnerabilities, AtN roles and responsibilities of the joint task force staff, and contributions of civil organizations in the planning, execution and assessment of AtN activities.
Author: Nripendra P. Rana
Publisher: Springer Nature
Published: 2019-11-11
Total Pages: 337
ISBN-13: 3030243745
DOWNLOAD EBOOKThis book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Christina Prell
Publisher: SAGE
Published: 2011-10-26
Total Pages: 274
ISBN-13: 1446290131
DOWNLOAD EBOOKWe live in a world that is paradoxically both small and vast; each of us is embedded in local communities and yet we are only a few 'links' away from anyone else in the world. This engaging book represents these interdependencies' positive and negative consequences, their multiple effects and the ways in which a local occurrence in one part of the world can directly affect the rest. Then it demonstrates precisely how these interactions and relationships form. This is a book for the social network novice learning how to study, think about and analyse social networks; the intermediate user, not yet familiar with some of the newer developments in the field; and the teacher looking for a range of exercises, as well as an up-to-date historical account of the field. It is divided into three clear sections: 1. historical & Background Concepts 2. Levels of Analysis 3. Advances, Extensions and Conclusions The book provides a full overview of the field - historical origins, common theoretical perspectives and frameworks; traditional and current analytical procedures and fundamental mathematical equations needed to get a foothold in the field. Available with Perusall—an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.
Author: National Intelligence Council
Publisher: Cosimo Reports
Published: 2021-03
Total Pages: 158
ISBN-13: 9781646794973
DOWNLOAD EBOOK"The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implications that will ripple for years to come." -Global Trends 2040 (2021) Global Trends 2040-A More Contested World (2021), released by the US National Intelligence Council, is the latest report in its series of reports starting in 1997 about megatrends and the world's future. This report, strongly influenced by the COVID-19 pandemic, paints a bleak picture of the future and describes a contested, fragmented and turbulent world. It specifically discusses the four main trends that will shape tomorrow's world: - Demographics-by 2040, 1.4 billion people will be added mostly in Africa and South Asia. - Economics-increased government debt and concentrated economic power will escalate problems for the poor and middleclass. - Climate-a hotter world will increase water, food, and health insecurity. - Technology-the emergence of new technologies could both solve and cause problems for human life. Students of trends, policymakers, entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades, will find this report, with colored graphs, essential reading.
Author: Anol Bhattacherjee
Publisher: CreateSpace
Published: 2012-04-01
Total Pages: 156
ISBN-13: 9781475146127
DOWNLOAD EBOOKThis book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.
Author: UNESCO
Publisher: UNESCO
Published: 2013-12-31
Total Pages: 152
ISBN-13: 9230012211
DOWNLOAD EBOOKThe UNESCO Global Media and Information Literacy Assessment Framework : Country Readiness and Competencies offers UNESCO's Member States methodological guidance and practical tools throughout the assessment of country readiness and competencies, particularly of teachers in service and in training, regarding media and information literacy at the national level.
Author: Eric Victor Larson
Publisher: RAND Corporation
Published: 2009
Total Pages: 230
ISBN-13: 9780833044044
DOWNLOAD EBOOKThe authors aim to assist the U.S. Army in understanding "influence operations," capabilities that may allow the United States to effectively influence the attitudes and behavior of particular foreign audiences while minimizing or avoiding combat. The book identifies approaches, methodologies, and tools that may be useful in planning, executing, and assessing influence operations.
