Starting an Online Business For Dummies®
Starting an Online Business For Dummies®

Author: Greg Holden

Publisher: John Wiley & Sons

Published: 2010-06-15

Total Pages: 553

ISBN-13: 0470640995

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The nuts-and-bolts for building your own online business and making it succeed Is there a fortune in your future? Start your own online business and see what happens. Whether you're adding an online component to your current bricks-and-mortar or hoping to strike it rich with your own online startup, the sixth edition of this popular and practical guide can help. Find out how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more. The book explores the hottest business phenomenon today—social media marketing—with full coverage of Twitter, Facebook, blogs, and other technologies that are now firmly part of the online business landscape. Dives into all aspects of starting and establishing an online business, including the very latest big trends Highlights business issues that are of particular concern to online businesses Reveals how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more Covers the hottest social media marketing opportunities, including Twitter, Facebook, YouTube, and blogs Shows you specific types and examples of successful online businesses Provides the latest on B2B Web site suppliers, such as AliBaba.com Build a better online business from the ground up, starting with Starting an Online Business For Dummies, 6th Edition!

Using the Internet Safely For Seniors For Dummies
Using the Internet Safely For Seniors For Dummies

Author: Nancy C. Muir

Publisher: John Wiley & Sons

Published: 2011-06-13

Total Pages: 388

ISBN-13: 0470502711

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The Internet is amazing, but the risks you’ve heard about are real, too. You can avoid being a victim of online crime with the simple steps for staying safe online that you’ll find in Using the Internet Safely For Seniors For Dummies. Here’s the guide you need to steer safely through the hazards so you can shop, visit, invest, explore, pay bills, and do dozens of other things online — more securely. Learn to protect yourself from online predators, create strong passwords, find reliable information, spot e-mail and phishing scams, and much more. Find out how to share photos and videos, chat with others, and participate in online discussions—securely See how, with strong passwords and reasonable caution, online banking and bill-paying might be safer than the old way Learn to install and set up a browser, use search engines effectively, and sidestep suspicious ads Discover how personal information is collected and used by legitimate companies — and by crooks Be able to spot risks, find out how online criminals think, and know what makes you vulnerable Enjoy social networking sites without putting yourself at risk Spot reputable healthcare sites and avoid medical ID theft and scams There’s even a glossary of common computer terms and a guide to your rights when using the Internet. Using the Internet Safely For Seniors For Dummies helps you feel more secure by showing you how to protect yourself while enjoying the Web.

Cybersecurity For Dummies
Cybersecurity For Dummies

Author: Joseph Steinberg

Publisher: John Wiley & Sons

Published: 2019-10-15

Total Pages: 368

ISBN-13: 1119560322

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Protect your business and family against cyber attacks Cybersecurity is the protection against the unauthorized or criminal use of electronic data and the practice of ensuring the integrity, confidentiality, and availability of information. Being "cyber-secure" means that a person or organization has both protected itself against attacks by cyber criminals and other online scoundrels, and ensured that it has the ability to recover if it is attacked. If keeping your business or your family safe from cybersecurity threats is on your to-do list, Cybersecurity For Dummies will introduce you to the basics of becoming cyber-secure! You’ll learn what threats exist, and how to identify, protect against, detect, and respond to these threats, as well as how to recover if you have been breached! The who and why of cybersecurity threats Basic cybersecurity concepts What to do to be cyber-secure Cybersecurity careers What to think about to stay cybersecure in the future Now is the time to identify vulnerabilities that may make you a victim of cyber-crime — and to defend yourself before it is too late.

Online Learning For Dummies
Online Learning For Dummies

Author: Susan Manning

Publisher: John Wiley & Sons

Published: 2020-10-15

Total Pages: 416

ISBN-13: 1119756871

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Identify the best online program for you Get organized to succeed at learning at a distance Be the best learner you can be Get your best education online Whether you're a college student, adult learner, or professional in continuing education, some—and sometimes all—of your learning will happen in a virtual classroom. This book is your friendly guide to the fast-growing possibilities of this world, from choosing the right course and mastering the software to polishing up your online communication and study skills. Whatever you want from your study experience—school success, professional development, or just pursuing your passion—this is your road map to online educational success! Inside... Find the right course for you Prep successfully for classes Manage time online Apply for study funding Transfer credits Master the software Get the right hardware Develop online etiquette

Small Business Marketing For Dummies
Small Business Marketing For Dummies

Author: Barbara Findlay Schenck

Publisher: John Wiley & Sons

Published: 2011-03-04

Total Pages: 386

ISBN-13: 1118054458

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Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.

The Internet for Dummies
The Internet for Dummies

Author: John R. Levine

Publisher: For Dummies

Published: 1995

Total Pages: 436

ISBN-13: 9781568846200

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Get in and get right out with just the information you need -- without reading tons of extra material! Book jacket.

Online Dating For Dummies
Online Dating For Dummies

Author: Judith Silverstein

Publisher: John Wiley & Sons

Published: 2011-03-08

Total Pages: 326

ISBN-13: 1118053435

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Chances are, you've heard about Internet dating from a friend, or an online banner ad has caught your eye. If you've given online dating a passing consideration, you may have some fears from all those graphic horror stories that jar your senses – and your sensibilities. Or you may think that meeting people via the Internet is only for the disenfranchised or socially unskilled. From their own experiences, 20 million people can tell you otherwise. Online Dating For Dummies will get you off the fence and on the Internet dating path – with the skill of a seasoned pro. Like your best friend, this fun reference will give you the straight scoop on Gearing up with the right computer hardware Overcoming preconceived notions of who is online Talking the online lingo Enjoying conversation in chat rooms Considering date site options Establishing your screen identity Facing the consequences of not posting a photo Internet dating is growing at double-digit rates every year, while other forms of finding a connection are flat or falling off. Internet dating, although far from perfect, is becoming the most effective and efficient method of getting introduced to a large number of available singles. Online Dating For Dummies shows you how to get your feet wet and how to dive in, making informed choices and exercising good judgment as you Sign up for a trial run on a dating site Try to describe yourself for your personal profile Initiate your first e-mail contact Make your first in-person meeting memorable Identify frauds and players Figure out what not to do if you really want to meet someone Jumping into online dating with no preparation at all is possible – but not practical. If you follow the techniques in this friendly guide, your odds of meeting great potential matches will greatly improve, and you'll have far more fun in the process.

Online Community Management For Dummies
Online Community Management For Dummies

Author: Deborah Ng

Publisher: John Wiley & Sons

Published: 2011-12-15

Total Pages: 338

ISBN-13: 1118182782

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Learn to manage, grow, and communicate with your online community Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This straightforward-but-fun guide shows you how to effectively manage, grow, and communicate with your online community. Clear coverage shares tips for dealing with customers and fans through Twitter, Facebook, forums, and blogs. A practical approach shows you how to ensure that visitors to your site are satisfied, kept happy, and return. You'll explore the various types of online communities and benefit from learning an assortment of tips and tools that will help you stand out above the competition, attract more visitors and gain the attention of potential advertisers and investors. Aims at providing community managers the information they need to get a handle on their online communities and make them successful Addresses the role of the community manager, the core community management tasks, and how to create an online community Highlights ways to build relationships within your community, evaluate return on investment, and handle and respond to criticism Offers advice for establishing policies and transparency and encouraging community interaction Online Community Management For Dummies is the ideal introductory guide for making sure that visitors to your site have a good experience and return for more.

Starting an Online Business All-in-One For Dummies
Starting an Online Business All-in-One For Dummies

Author: Shannon Belew

Publisher: John Wiley & Sons

Published: 2017-01-17

Total Pages: 936

ISBN-13: 1119315530

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Start a successful online business—and be your own boss! Being an online entrepreneur means more than just building a website—and this book breaks down everything you need to know to be successful. Inside, you'll get plain-English explanations and easy-to-follow instruction on online business basics, legal and accounting issues, website design, Internet security, boosting sales, e-commerce, and so much more. While the ideas and concepts behind starting an online business are tried and true, the tools available to entrepreneurs change and evolve quickly—and often. Starting an Online Business All-in-One For Dummies gets you up to speed on the best new tools, resources, and communities, and shows you how to best leverage them to up your chances of success. Discover your niche and create a business plan Design your website and storefront Increase your reach and market with social media Choose the best web host for your needs If you're a budding entrepreneur with dreams of running your own online business, this book has everything you need to get started and grow your company to extraordinary heights!