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Author: Douglas Walton
Publisher: SUNY Press
Published: 1999-08-12
Total Pages: 320
ISBN-13: 9780791442678
DOWNLOAD EBOOKA practical manual for evaluating bias that will be useful to anyone who has to deal with arguments, whether in academic reading or writing, or in everyday conversation.
Author: Thomas Bustamante
Publisher: Springer
Published: 2015-04-07
Total Pages: 230
ISBN-13: 3319161482
DOWNLOAD EBOOKThis book provides theoretical tools for evaluating the soundness of arguments in the context of legal argumentation. It deals with a number of general argument types and their particular use in legal argumentation. It provides detailed analyses of argument from authority, argument ad hominem, argument from ignorance, slippery slope argument and other general argument types. Each of these argument types can be used to construct arguments that are sound as well as arguments that are unsound. To evaluate an argument correctly one must be able to distinguish the sound instances of a certain argument type from its unsound instances. This book promotes the development of theoretical tools for this task.
Author: Raymond S. Nickerson
Publisher: Cambridge University Press
Published: 2020-12-17
Total Pages: 459
ISBN-13: 1108835260
DOWNLOAD EBOOKThis book addresses two questions: what makes an argument persuasive and what makes a claims that support them plausible?
Author: Ronald D. Smith
Publisher: Routledge
Published: 2020-11-11
Total Pages: 622
ISBN-13: 1000201368
DOWNLOAD EBOOKThe sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns, drawing on his experience as a professional in the industry and his teaching in the classroom. He turns complex problem-solving and decision-making processes in strategic communication and public relations into easy-to-follow steps, flexible enough to apply to various situations and organizations in the real world. This new edition includes real-world, diverse examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices, covers award-winning public relations campaigns, and significantly increases information on social media, with a reformatting of the Tactics section to highlight internet-based and social media. As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: chapter overviews, useful links to professional organizations and resources, and an overview of careers in public relations. For instructors: an instructors’ manual, lecture slides, and sample course materials. Please visit www.routledge.com/cw/smith.
Author: Sherry Devereaux Ferguson
Publisher: SAGE
Published: 1999-08-03
Total Pages: 280
ISBN-13: 9780761913146
DOWNLOAD EBOOK"With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations."--BOOK JACKET. "This book contains essential information for consultants, practitioners, and students."--BOOK JACKET.
Author: Nathalie Muller Mirza
Publisher: Springer Science & Business Media
Published: 2009-06-19
Total Pages: 244
ISBN-13: 038798125X
DOWNLOAD EBOOKDuring the last decade, argumentation has attracted growing attention as a means to elicit processes (linguistic, logical, dialogical, psychological, etc.) that can sustain or provoke reasoning and learning. Constituting an important dimension of daily life and of professional activities, argumentation plays a special role in democracies and is at the heart of philosophical reasoning and scientific inquiry. Argumentation, as such, requires specific intellectual and social skills. Hence, argumentation will have an increasing importance in education, both because it is a critical competence that has to be learned, and because argumentation can be used to foster learning in philosophy, history, sciences and in many other domains. Argumentation and Education answers these and other questions by providing both theoretical backgrounds, in psychology, education and theory of argumentation, and concrete examples of experiments and results in school contexts in a range of domains. It reports on existing innovative practices in education settings at various levels.
Author: James F. Voss
Publisher: Routledge
Published: 2012-11-12
Total Pages: 517
ISBN-13: 1136463453
DOWNLOAD EBOOKBased on extensive reasoning acquisition research, this volume provides theoretical and empirical considerations of the reasoning that occurs during the course of everyday personal and professional activities. Of particular interest is the text's focus on the question of how such reasoning takes place during school activities and how students acquire reasoning skills.
Author: Daniel J. O'Keefe
Publisher: SAGE
Published: 2002
Total Pages: 388
ISBN-13: 9780761925392
DOWNLOAD EBOOKAuthor: Robert H Gass
Publisher: Routledge
Published: 2018-01-29
Total Pages: 652
ISBN-13: 1351806246
DOWNLOAD EBOOKNow in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics. Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.
Author: John Lidstone
Publisher: Gower Publishing, Ltd.
Published: 1999
Total Pages: 176
ISBN-13: 0566081121
DOWNLOAD EBOOKMarketing Planning for the Pharmaceutical Industry is based on real life experience built up over many years. Each chapter takes the reader through the sequential stages of planning so that by the end they will be able to produce a practical plan ready for implementation. It is the only book of this type which tailors marketing to those working in the sector.
