Profit Margins
Profit Margins

Author: Jeremy Groskopf

Publisher: Indiana University Press

Published: 2021-12-07

Total Pages: 295

ISBN-13: 0253059364

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Between the advent of print advertising and the dawn of radio came cinema ads. These ads, aimed at a captive theater audience, became a symbol of the developing binary between upper-class film consumption and more consumerist media. In Profit Margins, Jeremy Groskopf examines how the ad industry jockeyed for direct advertisement space in American motion pictures. In fact, advertisers, who recognized the import of film audiences, fought exhibitors over what audiences expected in a theater outing. Looking back at these debates in four case studies, Groskopf reveals that advertising became a marker of class distinctions in the cinema experience as the film industry pushed out advertisers in order to create a space free of ads. By restricting advertising, especially during the rise of high-class, palatial theaters, the film industry continued its ongoing effort to ascend the cultural hierarchy of the arts. An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division.

The Profit Bleed
The Profit Bleed

Author: Vicki Suiter

Publisher: Createspace Independent Publishing Platform

Published: 2018-01-16

Total Pages: 154

ISBN-13: 9781983932670

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Being the owner of a contracting company can feel overwhelming, frustrating, and downright life draining, particularly when you're working more hours than there are in a day. You'd delegate more to others, but you worry they won't follow through, or do the job as well as you would. You want to charge more-heck, you need to charge more-but you're afraid you'll lose your shirt to the competition. You're bleeding money, but don't know precisely how to fix the problem, where to begin. Actually, even if you knew where to begin, where would you find the time to make critical changes? Help is here in the form of a doable, step-by-step guide that will put money in your pocket, and more time and fun in your day. Learn how to: - Keep your finger on the critical pulse points that drive success - Depend on your employees to take ownership - Close more deals while charging more money - Develop an air of confidence that magnetizes potential customers - Manage the project scope and stop the profit bleed of cost overruns If you can't remember the last time you took a vacation or watched your kids' soccer game, or the last time you reviewed your balance sheet with a sense of pride and excitement, this book is for you.

Engineers' Practical Databook
Engineers' Practical Databook

Author: Jay Smith

Publisher:

Published: 2018-08-02

Total Pages: 168

ISBN-13: 9781980619345

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This databook is an essential handbook for every engineering student or professional.Engineers' Practical Databook provides a concise and useful source of up-to-date essential formula, charts, and data for the student or practising engineer, technologist, applied mathematician or undergraduate scientist. Unlike almost all other engineering handbooks out there, this one doesn't package itself as a heavy, expensive or cumbersome textbook, and doesn't contain any preamble or lengthy chapters of 'filler' material. You will find value cover-to-cover with all the essential formula, charts, and materials data. This handbook is suitable for use in support of Higher Education programmes, including Higher National Diplomas and accredited engineering degrees. Topics include the essentials of aerospace, civil, electrical and electronic, mechanical and general engineering. Chapters include Mathematics, Materials, Mechanics, Structures, Machines and Mechanisms, Electrical and Electronics, Thermodynamics, Fluid Mechanics, Systems, and Project Management. First Edition is in SI Units. - Easy to use - Chapters organised by module/discipline topic - Physical, geometric, thermal, chemical and electrical properties - All variables and units clearly defined - Essential technical data

Margin
Margin

Author: Richard Swenson

Publisher: Tyndale House

Published: 2014-02-27

Total Pages: 176

ISBN-13: 1615214755

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Margin is the space that once existed between ourselves and our limits. Today we use margin just to get by. This book is for anyone who yearns for relief from the pressure of overload. Reevaluate your priorities, determine the value of rest and simplicity in your life, and see where your identity really comes from. The benefits can be good health, financial stability, fulfilling relationships, and availability for God’s purpose.

Markup & Profit
Markup & Profit

Author: Michael Stone

Publisher: Craftsman Book Co

Published: 1999-01-01

Total Pages: 316

ISBN-13: 9781572180710

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In order to succeed in a construction business you have to be able to mark up the price of your jobs to cover overhead expenses and make a decent profit. The problem is how much to mark it up. You don't want to lose jobs because you charge too much, and you don't want to work for free because you've charged too little. If you know how much to mark up you can apply it to your job costs and arrive at the right sales price for your work. This book gives you the background and the calculations necessary to easily figure the markup that is right for your business. Includes a CD-ROM with forms and checklists for your use.

The Personal MBA
The Personal MBA

Author: Josh Kaufman

Publisher: Penguin

Published: 2010-12-30

Total Pages: 422

ISBN-13: 1101446080

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Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works. Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more. True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.

People's Guide to Publishing
People's Guide to Publishing

Author: Joe Biel

Publisher: Microcosm Publishing

Published: 2018-12-05

Total Pages: 345

ISBN-13: 1621063135

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So, you want to publish books.Drawing on 23 years of experience operating an independent publishing company, Joe Biel has written the most accessible and comprehensive guide to running a successful publishing business. You'll learn all the skills of the trade, including how to:Develop your individual books to connect with readers on a practical and emotional levelChoose between offset printed, digitally printed, and eBook formats and work effectively with printersBuild an authentic niche so you can reach your audience and sell books directlyUnderstand if and when you're ready to work with a distributor or large online retailerCreate a budget and predict the cost and income of each book so your company stays in the blackDecide what work you need to do yourself and what can be done by othersPlan for sustainable growthFeaturing interviews with other upstart independent publishers and funny anecdotes from publishing's long history as well as detailed charts and visuals, this book is intended both beginners looking for a realistic overview of the publishing or self-publishing process and for experienced publishers seeking a deeper understanding of accounting principles, ways to bring their books to new audiences, and how to advance their mission in a changing industry. All readers will come away with the confidence to move forward wisely and a strong sense of why publishing matters today more than ever.

How to Sell at Margins Higher Than Your Competitors
How to Sell at Margins Higher Than Your Competitors

Author: Lawrence L. Steinmetz

Publisher: John Wiley & Sons

Published: 2005-11-11

Total Pages: 278

ISBN-13: 0471744832

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Unternehmen in allen Branchen haben mit Billig-Konkurrenten zu kämpfen. Um jedoch eine wirtschaftlich verträgliche Gewinnspanne zu erhalten, können Unternehmen ihre Preise nicht endlos senken, sondern müssen einen Weg finden, ihr Produkt trotz des höheren Preises zu verkaufen. Dieses Buch ist ein praktischer Ratgeber, der Ihnen mit vielen cleveren Verkaufstaktiken zeigt, wie Sie Ihre Billig-Konkurrenten umsatzmäßig schlagen können. Er erklärt u.a., warum der Preis nicht das allein entscheidende Kriterium für einen Kunden ist, ein bestimmtes Produkt zu kaufen; wie man ein gutes Customer Service Programm aufbaut; wie man die Argumente von Kunden entkräftet, die sich für Billig-Produkte entscheiden und wie man einen angemessenen Preis für das jeweilige Produkt festsetzt. Mit einer Vielzahl von Beispielen und Situationen aus der Praxis, die Verkäufern anschaulich zeigen, wie sie jedes Produkt - unabhängig vom Preis - erfolgreich verkaufen können.

The Art of Profitability
The Art of Profitability

Author: Adrian Slywotzky

Publisher: Business Plus

Published: 2002-09-26

Total Pages: 153

ISBN-13: 0759527725

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An extraordinarily new business slant on how companies can generate greater profits in 23 compact lessons with ongoing tutorials between two fictitious individuals. In the past, companies taught their employees about quality. In today's unstable economy, employers must stress the importance of profitability. Now with scores of examples from the global marketplace, the bestselling coauthor of The Profit Zone and Profit Patterns takes you to a higher level in the art of business. Each of the twenty-three chapters in this concise, challenging book presents a different, powerful business model...and a provocative dialogue between an extraordinary teacher called David Zhao and his young protégé. Revealed are the invisible but significant governing principles that allow businesses to survive and prosper in any economic climate. By participating in each session with the exuberant, challenging master, you too will learn how your company and your competitors generate profit...what approach best applies to your profit-making strategy...what specific actions your organization can take in the next ninety days to improve its bottom line...and more.