Australia's much-loved author David Malouf presents a dazzling and illuminating personal essay on the power of imagination-and its effects on the life of a writer-in this first instalment of a collectible new series. Beautifully packaged as a pocket-sized keepsake, this treasurable approach salvages a popular writer's inner philosophy from the disposability of journals and magazine columns for the sake of his fans and lovers of esoteric literature the world over.
Odyssey Works infiltrates the life of one person at a time to create a customtailored, life-altering performance. It may last for one day or a few months and consists of experiences that blur the boundaries of life and art—is that subway mariachi band, used book of poetry, or meal with a new friend real or a part of the performance? Central to this book is their 2013 performance for Rick Moody, author of The Ice Storm. His Odyssey lasted four months and included a fake children's book, introducing the themes of his performance, and a cello concert in a Saskatchewan prairie (which Moody almost missed after being stopped at customs with, suspiciously, no idea why he was traveling to Canada). The book includes Moody's interviews with Odyssey Works, an original short story by Amy Hempel, and six proposals for a new theory of making art.
E>reflects the fundamental belief that design is integral to everything we do. It captures a dialogue that author, Tim Kobe, has been engaged in for over twenty-five years at Eight Inc.; a dialogue that reflects on the nature of how to see design, and in turn, the book showcases how Eight Inc. has used this process, across multiple platforms, in projects for Apple, Virgin Atlantic Airways, Nike, Coca Cola, Knoll, and Citibank.
Picking up where "The Knitting Experience: Book I: The Knit Stitch" left off, this primer on the purl stitch uses clear, step-by-step photographs to guide beginner knitters through unique knitting projects.
In his book "In the blink of an eye" Walter Murch, the Oscar-awarded editor of The English Patient, Apocalypse Now, and many other outstanding movies, devises the Rule of Six -- six criteria for what makes a good cut. On top of his list is "to be true to the emotion of the moment," a quality more important than advancing the story or being rhythmically interesting. The cut has to deliver a meaningful, compelling, and emotion-rich "experience" to the audience. Because, "what they finally remember is not the editing, not the camerawork, not the performances, not even the story---it's how they felt." Technology for all the right reasons applies this insight to the design of interactive products and technologies -- the domain of Human-Computer Interaction, Usability Engineering, and Interaction Design. It takes an experiential approach, putting experience before functionality and leaving behind oversimplified calls for ease, efficiency, and automation or shallow beautification. Instead, it explores what really matters to humans and what it needs to make technology more meaningful. The book clarifies what experience is, and highlights five crucial aspects and their implications for the design of interactive products. It provides reasons why we should bother with an experiential approach, and presents a detailed working model of experience useful for practitioners and academics alike. It closes with the particular challenges of an experiential approach for design. The book presents its view as a comprehensive, yet entertaining blend of scientific findings, design examples, and personal anecdotes.
This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
Both the special sciences and ordinary experience present us with a world of macro-entities - trees, birds, lakes, mountains, humans, houses, and sculptures, to name a few - which materially depend on lower-level configurations, but which are also distinct from and distinctively efficacious ascompared to those configurations. This give rise to two key questions. First, what is metaphysical emergence, more precisely? Second, is there actually any metaphysical emergence? Metaphysical Emergence provides clear, compelling, and systematic answers to these questions. Wilson argues that thereare two and only two forms of metaphysical emergence that make sense of the target cases: 'Weak' emergence, whereby a macro-entity or feature has a proper subset of the powers of its base-level configuration, and 'Strong' emergence, whereby a macro-entity or feature has a new power as compared toits base-level configuration. Given that the lower-level configurations are physical, Weak emergence unifies and accommodates diverse accounts of realization associated with varieties of non-reductive physicalism, whereas Strong emergence unifies and accommodates anti-physicalist views according towhich there may be fundamentally novel features, forces, interactions, or laws at higher levels of compositional complexity. After defending each form of emergence from various objections, Wilson considers whether complex systems, ordinary objects, consciousness, and free will are actually eitherWeakly or Strongly metaphysically emergent. She argues that Weak emergence is quite common, and that Strong emergence, while in most cases at best a live empirical possibility, is instantiated for the important case of free will.
Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty. Yet CEB’s careful research over five years and tens of thousands of respondents proves that the “dazzle factor” is wildly overrated—it simply doesn’t predict repeat sales, share of wallet, or positive wordof-mouth. The reality: Loyalty is driven by how well a company delivers on its basic promises and solves day-to-day problems, not on how spectacular its service experience might be. Most customers don’t want to be “wowed”; they want an effortless experience. And they are far more likely to punish you for bad service than to reward you for good service. If you put on your customer hat rather than your manager or marketer hat, this makes a lot of sense. What do you really want from your cable company, a free month of HBO when it screws up or a fast, painless restoration of your connection? What about your bank—do you want free cookies and a cheerful smile, even a personal relationship with your teller? Or just a quick in-and-out transaction and an easy way to get a refund when it accidentally overcharges on fees? The Effortless Experience takes readers on a fascinating journey deep inside the customer experience to reveal what really makes customers loyal—and disloyal. The authors lay out the four key pillars of a low-effort customer experience, along the way delivering robust data, shocking insights and profiles of companies that are already using the principles revealed by CEB’s research, with great results. And they include many tools and templates you can start applying right away to improve service, reduce costs, decrease customer churn, and ultimately generate the elusive loyalty that the “dazzle factor” fails to deliver. The rewards are there for the taking, and the pathway to achieving them is now clearly marked.
