Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms
Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms

Author: Singla, Babita

Publisher: IGI Global

Published: 2024-03-04

Total Pages: 239

ISBN-13:

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Academia is grappling with a pressing challenge in the 21st century that mirrors the seismic shifts taking place in the business world. These two sides of one issue are both asking the same question; how can we seamlessly incorporate metaverse platforms into the complex web of omnichannel business models? Scholars and academics are confronted with the urgent need to understand and adapt to this new digital frontier. With the rise of metaverse technologies, the boundaries between physical and virtual realms are blurring, making it increasingly vital for scholars to bridge the gap between theory and practical application. This challenge not only touches on the fields of marketing, finance, HR, supply chain, and economics but also extends to the broader implications for industries and customer experiences as we know them. At the forefront of addressing this formidable challenge is Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms. This groundbreaking book tackles this pressing issue head-on, offering a comprehensive solution to the challenges that academic scholars face. By providing a holistic perspective that covers a multitude of disciplines, the book demystifies the complexities of integrating metaverse platforms into omnichannel business models. It offers a roadmap, not only for understanding these emerging technologies but also for harnessing their transformative power to create immersive and empowered customer experiences.

Consumer Experience and Decision-Making in the Metaverse
Consumer Experience and Decision-Making in the Metaverse

Author: Tarnanidis, Theodore

Publisher: IGI Global

Published: 2024-06-24

Total Pages: 333

ISBN-13:

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Traditional marketing approaches must be more effective in a digital world where consumers seek more immersive and personalized experiences. Businesses need to help to engage with their target audience and to understand their evolving needs and preferences. This disconnect hinders their ability to create impactful marketing strategies that resonate with consumers and drive meaningful interactions. Consumer Experience and Decision-Making in the Metaverse offers a solution by exploring how the metaverse transforms consumer behavior and marketing practices. The book provides insights into immersive consumer experiences, virtual brand presence, data-driven personalization, and more through a collection of research. It equips readers with the knowledge and strategies to adapt to this new digital landscape and engage with consumers in innovative ways.

Creator's Economy in Metaverse Platforms: Empowering Stakeholders Through Omnichannel Approach
Creator's Economy in Metaverse Platforms: Empowering Stakeholders Through Omnichannel Approach

Author: Singla, Babita

Publisher: IGI Global

Published: 2024-02-26

Total Pages: 306

ISBN-13:

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In the era of the metaverse, a big challenge permeates the digital landscapeĀ—a challenge that resonates both with creators seeking to thrive in this dynamic space and policymakers attempting to navigate its uncharted territories. Creators, driven by innovation, grapple with a myriad of uncertainties in monetizing their virtual content effectively. Simultaneously, policymakers find themselves at a crossroads, caught between the rapid evolution of the virtual realm and the lack of clear regulatory guidelines. This struggle is exacerbated by the issue of cybersecurity threats that cast a shadow over the metaverse's transformative potential. It is within this context of challenges that Creator's Economy in Metaverse Platforms emerges, poised to tackle the pressing issues at the intersection of creativity, regulation, and the ever-expanding metaverse. Creator's Economy in Metaverse Platforms dissects, analyzes, and offers solutions to the multifaceted challenges prevailing in the metaverse. By addressing fundamental questions about the creator economy, the elusive concept of the metaverse economy, and the indispensable role policymakers play, the book provides a holistic understanding of the landscape. Delving into topics such as stakeholder engagement, digital asset management, and the intricacies of various monetization models, it equips readers with actionable insights. Not content with a reactive approach, the book takes a proactive stance, offering solutions to foster interoperability and create an ecosystem where creators and policymakers can mutually thrive. It envisions not just a book but a catalyst for transformative change in the metaverse.

Sensible Selling Through Sensory Neuromarketing
Sensible Selling Through Sensory Neuromarketing

Author: Malik, Reena

Publisher: IGI Global

Published: 2024-08-09

Total Pages: 455

ISBN-13:

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In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced profitability. To bridge this divide, Sensible Selling Through Sensory Neuromarketing offers a comprehensive solution rooted in neuromarketing and sensory marketing principles. The book, designed for researchers, academicians, marketers, and policymakers, offers a roadmap to navigate the evolving marketing landscape. From tools and strategies for sensory marketing to ethical considerations and case studies, this comprehensive guide equips readers with the knowledge and skills needed to succeed in today's dynamic market.

Digital Technologies in Modeling and Management: Insights in Education and Industry
Digital Technologies in Modeling and Management: Insights in Education and Industry

Author: Prakasha, G. S.

Publisher: IGI Global

Published: 2024-04-04

Total Pages: 427

ISBN-13: 1668495783

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Digital Technologies in Modeling and Management: Insights in Education and Industry explores the use of digital technologies in the modeling and control of complex systems in various fields, such as social networks, education, technical systems, and their protection and security. The book consists of two parts, with the first part focusing on modeling complex systems using digital technologies, while the second part deals with the digitalization of economic processes and their management. The book results from research conducted by leading universities' teaching staff and contains the results of many years of scientific experiments and theoretical conclusions. The book is for a wide range of readers, including the teaching staff of higher educational institutions, graduate students, students in computer science and modeling, and management technologies, including economics. It is also a valuable resource for IT professionals and business analysts interested in using digital technologies to model and control complex systems.

Advancing Software Engineering Through AI, Federated Learning, and Large Language Models
Advancing Software Engineering Through AI, Federated Learning, and Large Language Models

Author: Sharma, Avinash Kumar

Publisher: IGI Global

Published: 2024-05-02

Total Pages: 375

ISBN-13:

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The rapid evolution of software engineering demands innovative approaches to meet the growing complexity and scale of modern software systems. Traditional methods often need help to keep pace with the demands for efficiency, reliability, and scalability. Manual development, testing, and maintenance processes are time-consuming and error-prone, leading to delays and increased costs. Additionally, integrating new technologies, such as AI, ML, Federated Learning, and Large Language Models (LLM), presents unique challenges in terms of implementation and ethical considerations. Advancing Software Engineering Through AI, Federated Learning, and Large Language Models provides a compelling solution by comprehensively exploring how AI, ML, Federated Learning, and LLM intersect with software engineering. By presenting real-world case studies, practical examples, and implementation guidelines, the book ensures that readers can readily apply these concepts in their software engineering projects. Researchers, academicians, practitioners, industrialists, and students will benefit from the interdisciplinary insights provided by experts in AI, ML, software engineering, and ethics.

Serverless Computing Concepts, Technology and Architecture
Serverless Computing Concepts, Technology and Architecture

Author: Aluvalu, Rajanikanth

Publisher: IGI Global

Published: 2024-04-04

Total Pages: 330

ISBN-13:

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Serverless computing has emerged as a transformative technology, gaining prominence over traditional cloud computing. It is characterized by reduced costs, lower latency, and the elimination of server-side management overhead, and is driven by the increasing adoption of containerization and microservices architectures. However, there is a significant lack of comprehensive resources for academic research purposes in this field. Serverless Computing Concepts, Technology, and Architecture addresses this gap and provides a comprehensive exploration of the fundamental concepts, characteristics, challenges, applications, and futuristic approaches of serverless computing. This book serves as a valuable reference for doctorate and post-doctorate research scholars, undergraduates, and postgraduates in fields such as computer science, information technology, electronics engineering, and other related disciplines. Serverless Computing Concepts, Technology, and Architecture is poised to be a one-stop reference point for those seeking to understand and harness the potential of serverless computing. It will serve as a prominent guide for researchers in this field for years to come, enriching their knowledge and advancing the study of serverless computing.

Big Data Quantification for Complex Decision-Making
Big Data Quantification for Complex Decision-Making

Author: Zhang, Chao

Publisher: IGI Global

Published: 2024-04-16

Total Pages: 328

ISBN-13:

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Many professionals are facing a monumental challenge: navigating the intricate landscape of information to make impactful choices. The sheer volume and complexity of big data have ushered in a shift, demanding innovative methodologies and frameworks. Big Data Quantification for Complex Decision-Making tackles this challenge head-on, offering a comprehensive exploration of the tools necessary to distill valuable insights from datasets. This book serves as a tool for professionals, researchers, and students, empowering them to not only comprehend the significance of big data in decision-making but also to translate this understanding into real-world decision making. The central objective of the book is to examine the relationship between big data and decision-making. It strives to address multiple objectives, including understanding the intricacies of big data in decision-making, navigating methodological nuances, managing uncertainty adeptly, and bridging theoretical foundations with real-world applications. The book's core aspiration is to provide readers with a comprehensive toolbox, seamlessly integrating theoretical frameworks, practical applications, and forward-thinking perspectives. This equips readers with the means to effectively navigate the data-rich landscape of modern decision-making, fostering a heightened comprehension of strategic big data utilization. Tailored for a diverse audience, this book caters to researchers and academics in data science, decision science, machine learning, artificial intelligence, and related domains.

The Convergence of Self-Sustaining Systems With AI and IoT
The Convergence of Self-Sustaining Systems With AI and IoT

Author: Rajappan, Roopa Chandrika

Publisher: IGI Global

Published: 2024-04-26

Total Pages: 428

ISBN-13:

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Picture a world where autonomous systems operate continuously and intelligently, utilizing real-time data to make informed decisions. Such systems have the potential to revolutionize agriculture, urban infrastructure, and industrial automation. This transformation, often termed the Internet of Self-Sustaining Systems (IoSS), is a pivotal topic that demands academic attention and exploration. Addressing this critical issue head-on is The Convergence of Self-Sustaining Systems With AI and IoT, which offers an in-depth examination of this transformative convergence. It serves as a guiding light for academic scholars seeking to unravel the vast potential of self-sustaining systems coupled with AI and IoT. Inside its pages, readers will delve into AI-driven autonomous agriculture, eco-friendly transportation solutions, and intelligent energy management. Moreover, the book explores emerging technologies, security concerns, ethical considerations, and governance frameworks. Join us on this intellectual journey and position yourself at the forefront of the AI and IoT revolution that promises a sustainable, autonomous future.