Financial Public Relations
Financial Public Relations

Author: Pat Bowman

Publisher: Butterworth-Heinemann

Published: 2014-05-15

Total Pages: 201

ISBN-13: 1483105717

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Financial Public Relations tackles the areas of concerns in the practice of financial communications. The book is comprised of 13 chapters; each chapter deals with the issues faced by public relations professionals. The coverage of the text includes the company's relationship to various parties (media, investors, and employees); the ethical concerns of the financial services industry; and the implications of the internationalization of financial markets. The book also discusses the pros and cons of an in-house public relations staff and consultants. Case studies of four different companies that encountered a public relations issue are also included. The book will be most useful to the practitioners of public relations from different industries. Other readers will find great insight in the text regarding the inner working of financial public relations.

Army of Entrepreneurs
Army of Entrepreneurs

Author: Jennifer Prosek

Publisher: AMACOM/American Management Association

Published: 2011

Total Pages: 224

ISBN-13: 081441673X

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If everyone in the organization leapt into their workday as if they owned the place, just think what could be accomplished.

Everyday Public Relations for Lawyers
Everyday Public Relations for Lawyers

Author: Gina Rubel

Publisher:

Published: 2019-08-31

Total Pages:

ISBN-13: 9781733373609

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Everyday Public Relations for lawyers is a no-nonsense, practical guide with hands-on advice on all the critical aspects of public relations, from the dos and donts of media relations to controlling your message to harnessing the power of the internet.Public relations and communications specialist Gina Rubel covers everything you need to know about promoting yourself, your firm and your practice:Start your PR journey by walking through the strategic planning process.Learn how to establish ethical and measurable public relations goals and objectives.Define how you want to be perceived, identify your key messages, and determine your target audiences.Execute your plan with effective communications and smart media outreach.

The Communications Consultant's Foundation
The Communications Consultant's Foundation

Author: Roger Darnell

Publisher:

Published: 2021-09

Total Pages: 174

ISBN-13: 9781032012650

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For all professionals and students who want to improve their prospects in business, this book prepares and positions them to build dream careers, giving them the education and guidance required to develop vital soft skills, and work remotely and independently. After establishing a foundation for solid professional communications on a personal level, it quickly opens doors to business insights and opportunities that are exciting, inspiring, and highly sustainable. Immersing readers into the key realms of business success and exploring the full spectrum of essential communications practices, they gain knowledge and trade skills of immense value, including: - The basics of positive, proactive, strategic communications for individuals and organizations - What it means to be a PR expert in the creative industry and to do great work - An introduction to essential business imperatives, with high-level instruction on creativity, strategy, leadership, management, marketing, and much more - Customer service and all it entails - Extensive exploration of the PR toolset and its application in real-world marketing scenarios This book brings home all instruction with sophisticated questions and challenges, ensuring readers have every opportunity to comprehend and grow, step by step.

RFK Jr.
RFK Jr.

Author: Jerry Oppenheimer

Publisher: Macmillan

Published: 2015-09-22

Total Pages: 417

ISBN-13: 1250032954

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Robert F. Kennedy Jr. inherited his assassinated father's piercing blue eyes and Brahmin style, earning a reputation as the nation's foremost environmental activist and lawyer - the "toxic avenger" - battling corporate polluters. But in this, the most revelatory portrait ever of a Kennedy, Oppenheimer places Bobby Jr., leader of the third generation of America's royal family, under a journalistic microscope, exploring his compulsions and addictions - from his use of drugs to his philandering that he himself blamed on what he termed his "lust demons," and tells the shocking behind-the-scenes story of the curious events leading to the tragic May 2012 suicide of his second of his three wives, mother of four of his six children. If his late cousin JFK Jr. was once dubbed "Prince Charming," RFK Jr. might have earned the sobriquet, "The Big Bad Wolf."Based on scores of exclusive, candid on-the-record interviews, public and private records, and correspondence, Jerry Oppenheimer paints a balanced, objective, but often shocking portrait of this virtually unaccounted for scion of the Kennedy dynasty. Like his slain father, the iconic senator and presidential hopeful, RFK Jr. was destined for political greatness. Why it never happened is revealed in this first-ever biography of him. *Available October

O'Dwyer's Directory of Public Relations Firms
O'Dwyer's Directory of Public Relations Firms

Author: O'Dwyer Company staff

Publisher:

Published: 2014-06-25

Total Pages: 0

ISBN-13: 9780692326169

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Listings of executives, staff members, accounts, branch offices and types of services offered by more than 1,500 PR firms throughout the U.S. It is the only printed directory of its type. The 2014 and 44th annual edition had 330 pages. It has exclusive ranking of 131 PR firms based on tax documents. There are also rankings of 12 PR special practices such as healthcare, tech and financial. Businesses looking for promotional help are among the main buyers since the PR collection of promotional services is far cheaper and often more effective than paid advertising. Two articles give advice on how to hire and get the best results from a PR firm. The emergence of social media has greatly increased the power of PR firms to reach target audiences. The Directory is a favorite tool of jobseekers. Descriptions of the various services provided by the PR firms makes this a prime educational tool for PR professors and students.

Make It, Don't Fake It
Make It, Don't Fake It

Author: Sabrina Horn

Publisher: Berrett-Koehler Publishers

Published: 2021-06-22

Total Pages: 146

ISBN-13: 1523091517

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An award-winning CEO and communications expert shows how authentic leadership eliminates the need for the shortcuts that sabotage success. “Fake it till you make it” just doesn't work—at least not long enough to build a sustainable business. Driven to succeed under constant pressure, entrepreneurs and business leaders alike can be tempted to exaggerate their strengths, minimize weaknesses, and bend the truth. Through the twin lenses of running her own national public relations firm and advising thousands of executives for a quarter-century, Sabrina Horn revisits the core of leadership; defines authentic, reality-based business integrity; and shows readers how to attain and maintain it. With firsthand accounts of sticky situations and painful mistakes, Horn lays out workable strategies, frameworks, and mental maps to help leaders gain the clarity of thought necessary to make sound business decisions, even when there are no right answers. In her straightforward, no-nonsense style, she shares the power of humility and empathy, mentorship and self-assessment, and a strong core value system to build a leader's confidence and resilience. Horn's fake-free advice will empower readers to disarm fear, organize risk, manage setbacks and crises, deal with losing and loneliness, and create a culture and brand designed for long-term success.

Embodied Environmental Risk in Technical Communication
Embodied Environmental Risk in Technical Communication

Author: Samuel Stinson

Publisher: Routledge

Published: 2022-03-04

Total Pages: 318

ISBN-13: 1000548880

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This collection calls for improved technical communication for the public through an embodied, situated understanding of environmental risk that promotes social justice. In addition to providing a series of chapters about recent issues on risk communication, this volume offers a diverse look at methodological practices for students, researchers, and practitioners looking to address embodied aspects of crisis and risk that incorporate UX, storytelling, and dynamic text. It includes chapters that bring embodiment to the forefront of risk communication, highlighting the cycle of content creation, dissemination, public response and decision making, continuing iterations of educational efforts, and recovery, toward increasing adaptive capacity as a whole. In addition, this work directs necessary attention to overcoming perceptual difficulties, memory lapses, definitional differences, access issues, and pedagogical problems in the communication of risks to diverse publics. This collection is essential reading for scholars and can be used as a supplemental text or casebook for courses in technical communication, environmental communication, risk and crisis communication, science communication, and public health.

The Oxford Handbook of Corporate Social Responsibility
The Oxford Handbook of Corporate Social Responsibility

Author: Andrew Crane

Publisher: Oxford Handbooks Online

Published: 2008-02-14

Total Pages: 609

ISBN-13: 0199211590

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CSR encompasses broad questions about the changing relationship between business, society, and government. An authoritative review of the academic research that has both prompted, and responded to, these issues, the text provides clear thinking and perspectives on CSR and the debates around it.