O'Dwyer's Directory of Public Relations Executives
Author:
Publisher:
Published: 1999
Total Pages: 628
ISBN-13:
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Financial Public Relations
Author: Pat Bowman
Publisher: Butterworth-Heinemann
Published: 2014-05-15
Total Pages: 201
ISBN-13: 1483105717
DOWNLOAD EBOOKFinancial Public Relations tackles the areas of concerns in the practice of financial communications. The book is comprised of 13 chapters; each chapter deals with the issues faced by public relations professionals. The coverage of the text includes the company's relationship to various parties (media, investors, and employees); the ethical concerns of the financial services industry; and the implications of the internationalization of financial markets. The book also discusses the pros and cons of an in-house public relations staff and consultants. Case studies of four different companies that encountered a public relations issue are also included. The book will be most useful to the practitioners of public relations from different industries. Other readers will find great insight in the text regarding the inner working of financial public relations.
Invention in PR
Author: Adam Ritchie
Publisher: Taylor & Francis
Published: 2022-06-28
Total Pages: 128
ISBN-13: 1000593606
DOWNLOAD EBOOKA handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop and package what a company sells. It spurs PR pros to go beyond what they're handed and come up with new products and services that change a brand's life. Through tales of award-winning campaigns passionately told by their creator, readers learn how to apply invention at the beginning of the PR process and take away usable strategies and tactics. With PR under constant pressure to evolve, communications pioneer Adam Ritchie uncovers practitioners' aptitude for invention and empowers them to harness it. For PR professionals ready to rebel against taking a back seat to their counterparts in marketing and advertising, Invention in PR teaches them how to beat every other discipline to the punch by coming up with the product or service idea first. This guide will fire up professionals of all generations about what they can build. It will change the way experienced pros approach their jobs, and inspire students to break the rules in the best possible ways.
Army of Entrepreneurs
Author: Jennifer Prosek
Publisher: AMACOM/American Management Association
Published: 2011
Total Pages: 224
ISBN-13: 081441673X
DOWNLOAD EBOOKIf everyone in the organization leapt into their workday as if they owned the place, just think what could be accomplished.
Arthur W. Page
Author: Noel L. Griese
Publisher: Anvil Publishers, Inc.
Published: 2001
Total Pages: 458
ISBN-13: 9780970497505
DOWNLOAD EBOOKNoel Griese has written the definitive biography of public relations pioneer Arthur W. Page, whose father Walter H. Page with Frank N. Doubleday in 1900 created the publishing house of Doubleday, Page & Co. Arthur Page joined the firm as a reporter on the World's Work magazine after graduating from Harvard in 1905. In 1913, when his father was named U.S. ambassador to Great Britain, Arthur Page became editor of the World's Work. He remained with Doubleday until 1926 except for one break during World War I during which he served on the propaganda staff of Gen. John J. "Black Jack" Pershing. In 1927, he left Doubelday to become the public relations vice president of AT&T, then America's largest corporation. A close friend of Henry L. Stimson, Page during World War II headed the Joint Army and Navy Committee on Welfare and Recreation, which oversaw such morale activities as the American Red Cross, USO, Yank magazine, the Stars & Stripes newspaper, Army films and other activities. He went to England in 1944 to oversee troop information for the Normandy Invasion. In 1945, he wrote the news release announcing the first use of the atom bomb at Hiroshima. Page retired from AT&T at the end of 1946. From then until his death in 1960, he was an eminent public relations consultant and a founder of Radio Free Europe. Noel Griese's biography has been selected to the Knowledge Is Power short list of the best books ever written on the subject of public relations.
Everyday Public Relations for Lawyers
Author: Gina Rubel
Publisher:
Published: 2019-08-31
Total Pages:
ISBN-13: 9781733373609
DOWNLOAD EBOOKEveryday Public Relations for lawyers is a no-nonsense, practical guide with hands-on advice on all the critical aspects of public relations, from the dos and donts of media relations to controlling your message to harnessing the power of the internet.Public relations and communications specialist Gina Rubel covers everything you need to know about promoting yourself, your firm and your practice:Start your PR journey by walking through the strategic planning process.Learn how to establish ethical and measurable public relations goals and objectives.Define how you want to be perceived, identify your key messages, and determine your target audiences.Execute your plan with effective communications and smart media outreach.
Rethinking Reputation
Author: Fraser P. Seitel
Publisher: Macmillan
Published: 2012-08-21
Total Pages: 249
ISBN-13: 023033833X
DOWNLOAD EBOOKGood public relations is no longer just icing-it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies-including the BP oil spill and the launch of CitySlips-to glean the PR dos and don'ts for the new media world, covering both standard reputation maintenance and crisis management. They also show start-up companies and entrenched organizations how to use the power of word-of-mouth to jump-start business like never before. This is a wake-up call from two industry legends-for public relations professionals as well as entrepreneurs, CEOs, and anyone else tasked with representing their organization to the world. These new media lessons include: * Remember that research is cheaper, and more critical, than ever. * Don't let the perfect be the enemy of the good-launch your idea before someone else does. * Don't get so excited about social media that you forget about traditional media. * In a crisis, you are never offstage. * Never lie, never whine, and never try to predict the future!
Crisis Tales
Author: Lanny J. Davis
Publisher: Simon and Schuster
Published: 2014-01-21
Total Pages: 400
ISBN-13: 1451679297
DOWNLOAD EBOOKDamaging stories and rumors can go viral in an instant—now, the nation’s premier political spin doctor teaches you how to cope with disasters in business, politics, and life by telling it all, telling it early, and telling it yourself. TELL IT ALL, TELL IT EARLY, TELL IT YOURSELF These days, every scandal is tried in the court of public opinion. Political insider and legal crisis manager Lanny Davis has spent years helping politicians, sports figures, business executives, and corporations—including Bill Clinton, Martha Stewart, Washington Redskins owner Dan Snyder, and Macy’s, to name a few—through the biggest reputation crises of our times. In this fascinating and practical resource, Davis tells the real stories behind his famous clients’ very public scandals and how each case has aided him in the creation of five invaluable rules that absolutely anyone can use to protect himself. Damaging falsehoods can go viral in an instant. The nation’s premier political spin doctor will teach you how to fight back.
O'Dwyer's Directory of Public Relations Firms
Author: J.R. O'Dwyer Co
Publisher:
Published: 1999
Total Pages: 564
ISBN-13:
DOWNLOAD EBOOKFor Immediate Release
Author: Ronn Torossian
Publisher: BenBella Books, Inc.
Published: 2011-10-18
Total Pages: 271
ISBN-13: 1936661276
DOWNLOAD EBOOKIt is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release, Ronn Torossian reveals how public relations can do just that—while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google). For Immediate Release will show you how to: Frame the debate and control the conversation Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them Promote the interests of your brand or business; deter or potentially stop what is not in your interest Build on great press, and avoid or minimize bad press Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see Handle a crisis in the most effective and efficient manner See the positive difference effective PR makes through compelling case studies—Louis Vuitton, Fubu, BP, Toyota, Philip Stein, Zappos, and interviews with experts including Dr. Keith Ablow, political strategists Frank Luntz, Roger Stone and Hank Sheinkopf, and many others—and your own business.
