Buyology

Buyology

Author: Martin Lindstrom

Publisher: Currency

Published: 2010-02-02

Total Pages: 274

ISBN-13: 0385523890

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.


Magic Kingdom for Sale--Sold!

Magic Kingdom for Sale--Sold!

Author: Terry Brooks

Publisher: Del Rey

Published: 2008-12-18

Total Pages: 386

ISBN-13: 0307538087

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Here in his first non-Shannara novel, Terry Brooks has written a gripping story of mystery, magic, and adventure—sure to delight fantasy readers everywhere. Landover was a genuine magic kingdom, with fairy folk and wizardry, just as the advertisement has promised. But after he purchased it, Ben Holiday learned that there were a few details the ad had failed to mention. The kingdom was in ruin. The Barons refused to recognize a king, and the peasants were without hope. A dragon was laying waste the countryside, while an evil witch plotted to destroy everything. Ben's only followers were the incompetent Court Magician; Abernathy, the talking dog who served as Court Scribe; and the lovely Willow—but she had a habit of putting down roots in the moonlight and turning into a tree. The Paladin, legendary champion of the Kings of Landover, seemed to be only a myth and an empty suit of armor. To put the final touch on the whole affair, Ben soon learned that the Iron Mark, terrible lord of the demons, had challenged all prospective Kings of Landover to duel to the death—a duel which no human could hope to win. The task of proving his right to be King seemed hopeless. But Ben Holiday was stubborn. . . .


The Unicorn and the Lake

The Unicorn and the Lake

Author: Marianna Mayer

Publisher:

Published: 1983

Total Pages: 32

ISBN-13: 9780416271003

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When a serpent poisons the lake where all the animals drink, only the unicorn has the power to save them.


Hawthorne on Painting

Hawthorne on Painting

Author: Charles W. Hawthorne

Publisher: Courier Corporation

Published: 1960-06-01

Total Pages: 98

ISBN-13: 048620653X

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Look around and select a subject that you can see painted. That will paint itself. Do the obvious thing before you do the superhuman thing. It may have been accidental, but you knew enough to let this alone. The good painter is always making use of accidents. Never try to repeat a success. Swing a bigger brush — you don’t know what fun you are missing. For 31 years, Charles Hawthorne spoke in this manner to students of his famous Cape Cod School of Art. The essence of that instruction has been collected from students’ notes and captured in this book, retaining the personal feeling and the sense of on-the-spot inspiration of the original classroom. Even though Hawthorne is addressing himself to specific problems in specific paintings, his comments are so revealing that they will be found applicable a hundred times to your own work. The book is divided into sections on the outdoor model, still life, landscape, the indoor model, and watercolor. Each section begins with a concise essay and continues with comments on basic elements: general character, color, form, seeing, posture, etc. It is in the matter of color that students will especially feel themselves in the presence of a master guide and critic. Hawthorne’s ability to see color and, more important, to make the student see color, is a lesson that will aid student painters and anyone else interested in any phase of art. Although it does not pretend to be a comprehensive or closely ordered course, this book does have much to offer. It also represents the artistic insight of one of the finest painter-teachers of the twentieth century. "An excellent introduction for laymen and students alike." — Time "To read these notes and comments … is in itself an education. One cannot help but gain great help." — School Arts


Anagram Solver

Anagram Solver

Author: Bloomsbury Publishing

Publisher: Bloomsbury Publishing

Published: 2009-01-01

Total Pages: 719

ISBN-13: 1408102579

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Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.


Bunnies

Bunnies

Author: Hunt Slonem

Publisher: Glitterati

Published: 2016

Total Pages: 0

ISBN-13: 9780996293099

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Exciting, unexpected, impressionistic the Slonem bunny paintings run the gamut. This is a mega collection for the adult and child alike that is publishing for the Easter holiday but is sure to last for many years to come. A treasury filled with enchanting color and black-and-white paintings by celebrated artist Hunt Slonem, Bunnies features a foreword by bestselling author (and friend of the artist) John Berendt and an essay by artist and gallerist, Bruce Helander. John Berendt writes, "Every morning, upon rising - even before he's had his first cup of coffee - Hunt Slonem performs his daily warm-ups... He approaches his work table where a stack of small rectangular panels awaits. Some of the panels are made of wood, some of Masonite. In the course of the next half hour he will have populated all the panels with rabbits. These paintings are what he calls his warm-ups."Encased in cloth box, this deluxe edition comes with a limited edition numbered print of an original artwork by the artist, designed exclusively for this set. Only 100 editions are available.Contents: Foreword, Warming Up by John Berendt; Essay, Quantum Lepus by Bruce Helander, Edited by Susan Hall; Artworks; Author Chronology.


Welcome to Hoxford

Welcome to Hoxford

Author: Ben Templesmith

Publisher: IDW Publishing

Published: 2009

Total Pages: 0

ISBN-13: 9781600103742

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Raymond Delgado isn't well. He's the newest inmate at the Hoxford Correctional Facility and Mental Institution. He has no hope of release, parole, rehabilitation, or decent conversation. On a good day, he'll tell you he's Zeus and only bite your arm off. Literally. On a bad day, you won't have time to scream to the prison guard for help. But Dr. Jessica Ainley, his doctor for five, years wants to help Ray and can't understand why the newly privatized, corporately-run prison won't give her access to her patients. And why are people always transferred into Hoxford, but no records show anyone ever transferring back out?


Road of Humanity

Road of Humanity

Author: White Wolf Publishing, Incorporated

Publisher: White Wolf Publishing

Published: 2004-02

Total Pages: 0

ISBN-13: 9781588462978

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