Nontraditional Media in Marketing and Advertising
Nontraditional Media in Marketing and Advertising

Author: Robyn Blakeman

Publisher: SAGE Publications

Published: 2013-01-14

Total Pages: 265

ISBN-13: 1483316033

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Nontraditional Media in Marketing and Advertising by Robyn Blakeman is a concise guide that offers a step-by-step approach to the strategic use of nontraditional media by both marketing and advertising professionals. The text focuses on methods used as an alternative choice to more traditional marketing and advertising methods such as print and broadcast mediums. To assess the efficacy of nontraditional methods, Blakeman looks at why a marketing team might choose nontraditional media vehicles over (or alongside) more traditional ones, how it can be used to attract smaller niche markets, and where nontraditional media is headed. Blakeman also explores how nontraditional media, which can offer creative and unusual options for marketing and adversiting, deliver meaningful and memorable ads that are often more effective at reaching the target audience than traditional vehicles, since they are often unexpected. Understanding nontraditional media and its role in delivering a strategic message to the target market requires professionals to understand what options are available and how they will be used, as well as the projected return on investment. This must-have guide is perfect for facilitating this understanding!

The Effects of the Mass Media on the Use and Abuse of Alcohol
The Effects of the Mass Media on the Use and Abuse of Alcohol

Author: Susan Ehrlich Martin

Publisher: DIANE Publishing

Published: 1995

Total Pages: 324

ISBN-13:

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Assesses the presentation of alcohol in the mass media. Intended to stimulate policy-relevant research. Contains a collection of articles on: the mass media, alcohol, and culture: an overview; a review of research on alcohol advertising and media content; advertising and marketing: applying the principles, practices , and outcomes to alcoholic beverages; health promotion: public service announcements, media campaigns, and media advocacy; and a synthesis of the issues. Illustrated.

Non-traditional Micromachining Processes
Non-traditional Micromachining Processes

Author: Golam Kibria

Publisher: Springer

Published: 2017-03-07

Total Pages: 431

ISBN-13: 3319520091

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This book presents a complete coverage of micromachining processes from their basic material removal phenomena to past and recent research carried by a number of researchers worldwide. Chapters on effective utilization of material resources, improved efficiency, reliability, durability, and cost effectiveness of the products are presented. This book provides the reader with new and recent developments in the field of micromachining and microfabrication of engineering materials.

Handbook of Research on Innovations in Non-Traditional Educational Practices
Handbook of Research on Innovations in Non-Traditional Educational Practices

Author: Keengwe, Jared

Publisher: IGI Global

Published: 2020-12-11

Total Pages: 462

ISBN-13: 1799843610

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While many school districts and institutions of higher education still cling to the traditional agrarian school year with a factory model delivery of education and Carnegie units based on seat time when most people are no longer farmers, factory workers, or reliant on learning in a classroom, there are bursts of promising practices that buck the norm by questioning the educational value of these traditions. Though researchers have investigated the potential of students learning in their own homes via personalized instruction delivered by computers rather than attending traditional institutions, the status quo in education has remained stubbornly resistant to change. Mixed-reality simulations, year-round schooling, grouping students by competencies instead of age, and game-based teaching are just a few of the educational innovations that seek to maximize learning by recognizing that innovation is essential for successfully teaching students in the modern era. The Handbook of Research on Innovations in Non-Traditional Educational Practices is a comprehensive reference source that examines various educational innovations, how they have developed workarounds to navigate traditional systems, and their potential to radically transform teaching and learning. With each chapter highlighting a different educational innovation such as experiential learning, game-based learning, online learning, and inquiry-based learning and their applications in all levels of education, this book explores the issues and challenges these educational innovations face as well as their impact. It is intended for academicians, professionals, administrators, and researchers in education and specifically benefits academic deans, vice presidents of academic affairs, graduate students, faculty technology leaders, directors of teaching and learning centers, curriculum and instructional designers, policymakers, principals and superintendents, and teachers interested in educational change.

Unconventional Methods for Geoscience, Shale Gas and Petroleum in the 21st Century
Unconventional Methods for Geoscience, Shale Gas and Petroleum in the 21st Century

Author: J. Watada

Publisher: IOS Press

Published: 2023-09-11

Total Pages: 320

ISBN-13: 1643684191

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Since the turn of the century, geology has advanced dramatically, with materials derived from extra-terrestrial sources meaning that it now encompasses cosmology, and new technologies providing ever more sophisticated possibilities for the conducting of research. This book, Unconventional Methods for Geoscience, Shale Gas and Petroleum in the 21st Century, aims to provide research directions for geology in the 21st century. As Eric Hobsbawm wrote, it is difficult to write the history of one’s own days, and selecting influential methods was no easy task, but an attempt has been made to include the most influential papers that represent the smart geology of the first few decades of the 21st century. The book presents 22 papers; the first serves as an introduction to biology, which is now expanding into the science of the cosmos following the discovery of previously missing information, and the remaining 21 papers are divided into 3 sections entitled Modelling, Simulation and Optimization. The importance of theoretical approaches from physics, mathematics, and statistics underlying meta-heuristic methods, knowledge and approaches is acknowledged, and there is a chapter dedicated to deep learning. The book contributes to the exploration of various possible solutions to challenging problems in both the Earth’s geology and that of the cosmos, and will be of interest to all those working in the field.

Physics of Fluid Flow and Transport in Unconventional Reservoir Rocks
Physics of Fluid Flow and Transport in Unconventional Reservoir Rocks

Author: Behzad Ghanbarian

Publisher: John Wiley & Sons

Published: 2023-04-13

Total Pages: 388

ISBN-13: 1119729904

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Physics of Fluid Flow and Transport in Unconventional Reservoir Rocks Understanding and predicting fluid flow in hydrocarbon shale and other non-conventional reservoir rocks Oil and natural gas reservoirs found in shale and other tight and ultra-tight porous rocks have become increasingly important sources of energy in both North America and East Asia. As a result, extensive research in recent decades has focused on the mechanisms of fluid transfer within these reservoirs, which have complex pore networks at multiple scales. Continued research into these important energy sources requires detailed knowledge of the emerging theoretical and computational developments in this field. Following a multidisciplinary approach that combines engineering, geosciences and rock physics, Physics of Fluid Flow and Transport in Unconventional Reservoir Rocks provides both academic and industrial readers with a thorough grounding in this cutting-edge area of rock geology, combining an explanation of the underlying theories and models with practical applications in the field. Readers will also find: An introduction to the digital modeling of rocks Detailed treatment of digital rock physics, including decline curve analysis and non-Darcy flow Solutions for difficult-to-acquire measurements of key petrophysical characteristics such as shale wettability, effective permeability, stress sensitivity, and sweet spots Physics of Fluid Flow and Transport in Unconventional Reservoir Rocks is a fundamental resource for academic and industrial researchers in hydrocarbon exploration, fluid flow, and rock physics, as well as professionals in related fields.