Selling With Noble Purpose

Selling With Noble Purpose

Author: Lisa Earle McLeod

Publisher: John Wiley & Sons

Published: 2020-09-09

Total Pages: 343

ISBN-13: 1119700884

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Don’t let anyone tell you that you have to choose between making money and making a difference. Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition is an update of the acclaimed book that changed the game in sales. Using real-world data, compelling stories and psychological research, Selling With Noble Purpose explains why salespeople who genuinely understand how they can make a difference to customers outsell those who only focus on internal targets and quotas. Sales leadership experts McLeod and Lotardo reveal how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Whether you’re an executive, manager or aspiring sales leader, you’ll discover how to find your own Noble Sales Purpose and create a sales force of True Believers. This new edition covers: How firms overcome ferocious competition and how you can do the same Why sales organizations with a clear NSP outperform traditional sales teams How to avoid the trap of behaving like a transactional salesperson Why well-intended leaders often unknowingly erode purpose and differentiation How to use your NSP to increase customer engagement Why an NSP gives you clarity during times of uncertainty In an era where organizations often believe that money is the primary way to motivate salespeople, Selling with Noble Purpose offers and exciting and sustainable alternative.


Noble Purpose

Noble Purpose

Author: William Bill Damon

Publisher: Templeton Foundation Press

Published: 2009-07-23

Total Pages: 113

ISBN-13: 1599470489

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This book describes the personal and spiritual benefits of living life in a way that matters, with an awareness that one's life can reflect a sense of higher purpose no matter what the circumstances. The book draws upon religious, philosophical, and literary writings to show how humans in many cultures and historical epochs have pursued noble purposes by answering God's call as each hears it. Noble purpose can be pursued both in heroic acts and in everyday behavior. The book shows how ordinary people—teachers, business professionals, parents, citizens—can ennoble what they do by being mindful of its deepest meaning. It also points out that humility is a necessary virtue for those who pursue a noble purpose. Great heroes are bold, courageous, and sometimes audacious in their determination to succeed; but they are also humble in their awareness of their own limitations. Moreover, a person must never violate basic moral laws while pursuing a noble purpose—the means must be as moral as the ends. Purpose brings coherence and satisfaction to people's lives, producing joy in good times and resilience in hard times. It also presents a paradox: hard work in service of noble purpose that transcends personal gain is a surer path to happiness than the self-indulgent pursuit of happiness for its own sake. The closer we come to God's purpose for us, the more satisfied our lives become. From the inspiration and examples conveyed in this book, we learn that all individuals have the capacity to discover their own God-given abilities, to learn the world's need for the services they can provide, and to experience joy in serving society and God in their special ways. As theologian Frederick Buechner writes, "The place God calls you to is the place where your deep gladness and the world's deep hunger meet."


Leading with Noble Purpose

Leading with Noble Purpose

Author: Lisa Earle McLeod

Publisher: John Wiley & Sons

Published: 2016-02-02

Total Pages: 256

ISBN-13: 1119119839

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Profit doesn't drive purpose. Purpose drives profit. We made some incorrect assumptions about work and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation. Human beings are hardwired to seek purpose, but according to data, most people don't feel a sense of purpose in their work. Work has become a grind, an endless series of tasks that lack meaning. Building upon her bestseller Selling with Noble Purpose, leadership expert Lisa Earle McLeod tackles the employee engagement crisis by showing leaders how to put workplace meaning front and center. McLeod, whose clients include organizations like Google, Hootsuite, and Roche, asserts that many organizations are unconsciously squandering their greatest asset—their people's passion. By putting profit before purpose, organizations eroded the very thing that makes a business great. The narrative of profit, earnings, and bonuses was supposed to improve employee performance, but it had the opposite effect. It stripped the joy and meaning from work in ways that have a chilling effect on morale, performance, and ultimately profit. In this new book, McLeod shows leaders how to: Win the hearts and minds of employees, clients, and stakeholders through a Noble Sales Purpose Reframe your approach to metrics so that they accelerate performance Create a tribe of True Believers who drive revenue and do honorable work People want to make money and make a difference. Leading with Noble Purpose shows leaders how to do both.


Noble Purpose: Igniting Extraordinary Passion for Life and Work

Noble Purpose: Igniting Extraordinary Passion for Life and Work

Author: Barry Heermann

Publisher: American Diabetes Association

Published: 2005-03-09

Total Pages: 126

ISBN-13: 9781932191042

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Noble Purpose unveils the most exciting motivational program to hit the workplace since casual Fridays. Team building expert Dr. Barry Heermann reveals proven secrets for unlocking extraordinary employee morale, teamwork, and productivity by first infusing workplaces with meaning and purpose. Filled with tried-and-true principles, based not on speculation but on solid research and time-honored knowledge, this amazing book outlines a positive approach that will help anyone learn to embrace work as an adventure to be experienced--not just a paycheck to be earned.


The Book of Noble Purpose

The Book of Noble Purpose

Author: Olivier Onghena-'t Hooft

Publisher: Lannoo Publishers

Published: 2020-02-29

Total Pages: 320

ISBN-13: 9789401463720

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* How personal drama can lead to a radical approach on life and work* Management book with a philosophical basis* Powerful and easily applicable modelsOrganizations and companies remain successful if they are ecosystems in which people are motivated to improve. People are engaged when organizations have a purpose and attract like-minded men and women. The transformative power of noble purpose is what unites individual self-realization, organizational efficiency, and societal evolution. This book, inspired by the life story of the author, promotes a society where environment, humanism and economy go hand in hand to create a sustainable future.


The Path to Purpose

The Path to Purpose

Author: William Damon

Publisher: Simon and Schuster

Published: 2009-04-07

Total Pages: 243

ISBN-13: 1416537244

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The author of Greater Expectations cites rising levels of young people who are entering adulthood without a clear sense of purpose, explaining how parents and educators can productively assist children to discover and responsibly pursue their true interests. Reprint.


Forget Perfect

Forget Perfect

Author: Lisa Earle McLeod

Publisher: Penguin

Published: 2001-11-01

Total Pages: 292

ISBN-13: 1101153482

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Millions of women across America have had it up to here with trying to have it all-while never finding the time to appreciate what is right in front of them. This engaging new book from a fresh new voice reminds women of the wonderful life choices they have already made, and helps them to figure out where they want to go from here. It offers all women, of all ages, a chance to rewrite their "to-do" list, and put themselves at the top. Forget Perfect is a smart and funny look at how trying to be perfect actually gets in the way of happiness, and how letting go of being perfect means raising standards to live life to the fullest and appreciate the things that really matter.


Winning on Purpose

Winning on Purpose

Author: Fred Reichheld

Publisher: Harvard Business Press

Published: 2021-12-07

Total Pages: 159

ISBN-13: 1647821797

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Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Peloton. Now, Reichheld has raised the bar yet again. In Winning on Purpose, he demonstrates that the primary purpose of a business should be to enrich the lives of its customers. Why? Because when customers feel this love, they come back for more and bring their friends—generating good profits. This is NPS 3.0 and it puts a new take on the age-old Golden Rule—treat customers the way you would want a loved one treated—at the heart of enduring business success. As the compelling examples in this book illustrate, companies with superior NPS consistently deliver higher returns to shareholders across a wide array of industries. But winning on purpose isn't easy. Reichheld also explains why many NPS practitioners achieve just a small fraction of the system's full potential, and he presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable, complementary accounting measure that can truly leverage the power of NPS. With keen insight and moving personal stories, Reichheld advances the thinking and practice of NPS. Winning on Purpose is your indispensable guide for inspiring customer love within your own teams and using Net Promoter to achieve both personal and business success.


Inclusion on Purpose

Inclusion on Purpose

Author: Ruchika Tulshyan

Publisher: MIT Press

Published: 2024-03-26

Total Pages: 305

ISBN-13: 0262548496

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How organizations can foster diversity, equity, and inclusion: taking action to address and prevent workplace bias while centering women of color. Few would disagree that inclusion is both the right thing to do and good for business. Then why are we so terrible at it? If we believe in the morality and the profitability of including people of diverse and underestimated backgrounds in the workplace, why don't we do it? Because, explains Ruchika Tulshyan in this eye-opening book, we don't realize that inclusion takes awareness, intention, and regular practice. Inclusion doesn't just happen; we have to work at it. Tulshyan presents inclusion best practices, showing how leaders and organizations can meaningfully promote inclusion and diversity. Tulshyan centers the workplace experience of women of color, who are subject to both gender and racial bias. It is at the intersection of gender and race, she shows, that we discover the kind of inclusion policies that benefit all. Tulshyan debunks the idea of the “level playing field” and explains how leaders and organizations can use their privilege for good by identifying and exposing bias, knowing that they typically have less to lose in speaking up than a woman of color does. She explains why “leaning in” doesn't work—and dismantling structural bias does; warns against hiring for “culture fit,” arguing for “culture add” instead; and emphasizes the importance of psychological safety in the workplace—you need to know that your organization has your back. With this important book, Tulshyan shows us how we can make progress toward inclusion and diversity—and we must start now.


The Heart of Business

The Heart of Business

Author: Hubert Joly

Publisher: Harvard Business Press

Published: 2021-05-04

Total Pages: 154

ISBN-13: 1647820391

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A Wall Street Journal Bestseller Named a Financial Times top title How to unleash "human magic" and achieve improbable results. Hubert Joly, former CEO of Best Buy and orchestrator of the retailer's spectacular turnaround, unveils his personal playbook for achieving extraordinary outcomes by putting people and purpose at the heart of business. Back in 2012, "Everyone thought we were going to die," says Joly. Eight years later, Best Buy was transformed as Joly and his team rebuilt the company into one of the nation's favorite employers, vastly increased customer satisfaction, and dramatically grew Best Buy's stock price. Joly and his team also succeeded in making Best Buy a leader in sustainability and innovation. In The Heart of Business, Joly shares the philosophy behind the resurgence of Best Buy: pursue a noble purpose, put people at the center of the business, create an environment where every employee can blossom, and treat profit as an outcome, not the goal. This approach is easy to understand, but putting it into practice is not so easy. It requires radically rethinking how we view work, how we define companies, how we motivate, and how we lead. In this book Joly shares memorable stories, lessons, and practical advice, all drawn from his own personal transformation from a hard-charging McKinsey consultant to a leader who believes in human magic. The Heart of Business is a timely guide for leaders ready to abandon old paradigms and lead with purpose and humanity. It shows how we can reinvent capitalism so that it contributes to a sustainable future.