The epic tale of the five owners who shepherded the NFL through its tumultuous early decades and built the most popular sport in America The National Football League is a towering, distinctly American colossus spewing out $14 billion in annual revenue. But it was not always a success. In The League, John Eisenberg focuses on the pioneering sportsmen who kept the league alive in the 1920s, 1930s, and 1940s, when its challenges were many and its survival was not guaranteed. At the time, college football, baseball, boxing, and horseracing dominated America's sports scene. Art Rooney, George Halas, Tim Mara, George Preston Marshall, and Bert Bell believed in pro football when few others did and ultimately succeeded only because at critical junctures each sacrificed the short-term success of his team for the longer-term good of the league. At once a history of a sport and a remarkable story of business ingenuity, The League is an essential read for any fan of our true national pastime.
An authorized visual history of America's most popular sport Timed to coincide with the National Football League's 100th anniversary, NFL 100 celebrates the history of America's most popular and highly watched sport. From its humble beginnings in Canton, Ohio, to its emergence as a sport cherished by millions, all the key moments and famous athletes are honored within the pages of this handsomely produced book. In addition to the lively text, and action and portrait photography, the story of the game and the context in which it grew are animated by original lists, charts, creative statistics, and infographics, along with beautiful photos of the evolving equipment and artifacts essential to the story of the sport. A perfect gift, NFL 100 will be cherished by every football fan, new or old.
A stunning work of narrative nonfiction, Carlisle vs. Army recounts the fateful 1912 gridiron clash that pitted one of America’s finest athletes, Jim Thorpe, against the man who would become one of the nation’s greatest heroes, Dwight D. Eisenhower. But beyond telling the tale of this momentous event, Lars Anderson also reveals the broader social and historical context of the match, lending it his unique perspectives on sports and culture at the dawn of the twentieth century. This story begins with the infamous massacre of the Sioux at Wounded Knee, in 1890, then moves to rural Pennsylvania and the Carlisle Indian School, an institution designed to “elevate” Indians by uprooting their youths and immersing them in the white man’s ways. Foremost among those ways was the burgeoning sport of football. In 1903 came the man who would mold the Carlisle Indians into a juggernaut: Glenn “Pop” Warner, the son of a former Union Army captain. Guided by Warner, a tireless innovator and skilled manager, the Carlisle eleven barnstormed the country, using superior team speed, disciplined play, and tactical mastery to humiliate such traditional powerhouses as Harvard, Yale, Michigan, and Wisconsin–and to, along the way, lay waste American prejudices against Indians. When a troubled young Sac and Fox Indian from Oklahoma named Jim Thorpe arrived at Carlisle, Warner sensed that he was in the presence of greatness. While still in his teens, Thorpe dazzled his opponents and gained fans across the nation. In 1912 the coach and the Carlisle team could feel the national championship within their grasp. Among the obstacles in Carlisle’s path to dominance were the Cadets of Army, led by a hardnosed Kansan back named Dwight Eisenhower. In Thorpe, Eisenhower saw a legitimate target; knocking the Carlisle great out of the game would bring glory both to the Cadets and to Eisenhower. The symbolism of this matchup was lost on neither Carlisle’s footballers nor on Indians across the country who followed their exploits. Less than a quarter century after Wounded Knee, the Indians would confront, on the playing field, an emblem of the very institution that had slaughtered their ancestors on the field of battle and, in defeating them, possibly regain a measure of lost honor. Filled with colorful period detail and fascinating insights into American history and popular culture, Carlisle vs. Army gives a thrilling, authoritative account of the events of an epic afternoon whose reverberations would be felt for generations. "Carlisle vs. Army is about football the way that The Natural is about baseball.” –Jeremy Schaap, author of I
In 1967, when Jerry Kramer was a thirty-one-year-old Green Bay Packers offensive lineman, in his tenth year with the team, he decided to keep a diary of the season. “Perhaps, by setting down my daily thoughts and observations,” he wrote, “I’ll be able to understand precisely what it is that draws me back to professional football.” Working with the renowned journalist Dick Schaap, Kramer recorded his day-to-day experiences as a player with perception, honesty, humor, and startling sensitivity. Little did Kramer know that the 1967 season would be one of the most remarkable in the history of pro football, culminating with the legendary championship game against Dallas now known as the “Ice Bowl,” in which Kramer would play a central role. Nor could he have anticipated that his diary would evolve into a book titled Instant Replay, first published in 1968, that would become a multimillion-copy bestseller and be celebrated by reviewers everywhere, including the Washington Post’s Jonathan Yardley, who calls it “to this day, the best inside account of pro football, indeed the best book ever written about that sport and that league.” This groundbreaking look inside the world of professional football is one of the first books ever to take readers into the locker room and reveal the inner workings of a professional sports franchise. From training camp, through the historic Ice Bowl, then into the locker room of Super Bowl II, Kramer provides a captivating player’s perspective on pro football when the game was all blood, grit, and tears. He also offers a rare and insightful view of the team’s storied leader, Coach Vince Lombardi. Bringing the book back into print for the first time in more than a decade, this new edition of Instant Replay retains the classic look of the original and includes a foreword by Jonathan Yardley and additional rarely seen photos from the celebrated “Lombardi era.” As vivid and engaging as it was when it was first published, Instant Replay is an irreplaceable reminder of the glory days of pro football.
NFL linebacker, speaker, podcaster, and humanitarian Sam Acho gives a blueprint for taking off our masks and living lives of genuine authenticity. Most of us hide. We play small and don't live up to our full potential. Sam Acho was one of those people. As an NFL linebacker, for example, he earned his MBA but told no one because he was afraid of what people might think if they found out that he cared about things that weren't "normal" for his profession. After many years of hiding himself, the person he had become had no connection to the real Sam. Only when he lost a friend and a mentor did he realize he was doing it all wrong--just like many us do, when we try to become someone we're not. All the while, we ignore the unique gifts and talents and personality we truly possess. But there is another way of living: Let the world see you. Your quirks, your passions, and your inner desires were not given to you by accident. And the world needs your gifts. In Let the World See You, Sam Acho shares lessons from his own life as well as stories from others to reveal how you can overcome your fears and discover your true selves. Being the real you pays big. No one else has what you have. No one else can share what you share. Let the World See You helps crack the shell of people who are in hiding and reveals the benefits of a lifestyle lived on purpose.
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.
"In this eBook, you'll learn the principles of grammar and how to manipulate your words until they're just right. Strengthen your revising and editing skills and become a clear and consistent writer." --
The last lecture on leadership by the NFL's greatest coach: Bill Walsh Bill Walsh is a towering figure in the history of the NFL. His advanced leadership transformed the San Francisco 49ers from the worst franchise in sports to a legendary dynasty. In the process, he changed the way football is played. Prior to his death, Walsh granted a series of exclusive interviews to bestselling author Steve Jamison. These became his ultimate lecture on leadership. Additional insights and perspective are provided by Hall of Fame quarterback Joe Montana and others. Bill Walsh taught that the requirements of successful leadership are the same whether you run an NFL franchise, a fortune 500 company, or a hardware store with 12 employees. These final words of 'wisdom by Walsh' will inspire, inform, and enlighten leaders in all professions.
Bill Parcells may be the most iconic football coach of our time. During his decades-long tenure as an NFL coach, he turned failing franchises into contenders. He led the ailing New York Giants to two Super Bowl victories, turned the New England Patriots into an NFL powerhouse, reinvigorated the New York Jets, brought the Dallas Cowboys back to life, and was most recently enshrined in the Pro Football Hall of Fame. Taking readers behind the scenes with one of the most influential and fascinating coaches the NFL has ever known, PARCELLS will take a look back at this coach’s long, storied and influential career, offer a nuanced portrayal of the complex man behind the coach, and examine the inner workings of the NFL.
