Sports Marketing
Sports Marketing

Author: Matthew D. Shank

Publisher: Routledge

Published: 2014-10-03

Total Pages: 662

ISBN-13: 131774344X

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Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.

Constructing Private Governance
Constructing Private Governance

Author: Graeme Auld

Publisher: Yale University Press

Published: 2014-01-01

Total Pages: 348

ISBN-13: 0300190530

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Recent decades have witnessed the rise of social and environmental certification programs that are intended to promote responsible business practices. Consumers now encounter organic or fair-trade labels on a variety of products, implying such desirable benefits as improved environmental conditions or more equitable market transactions. But what do we know about the origins and development of the organizations behind these labels? This book examines forest, coffee, and fishery certification programs to reveal how the early decisions of programs on governance and standards affect the path along which individual programs evolve and the variety and number of programs across sectors.

Teardrop Diplomacy
Teardrop Diplomacy

Author: Asanga Abeyagoonasekera

Publisher: Bloomsbury Publishing

Published: 2023-02-18

Total Pages: 331

ISBN-13: 9356401187

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Sri Lanka, the teardrop-shaped island in the Indian Ocean, is facing its worst political–economic crisis since independence. This book is a compilation of essays on several themes which trace the nation's recent journey, from the rise of the Rajapaksa regime in 2019 to the present crisis in 2022. The essays explain how the nation moved from a democratic country to a full-scale autocratic, militarized nation. The US–India–China triangulation and its impact on Sri Lanka are also captured in this book, bringing a unique Sri Lankan perspective. Teardrop Diplomacy will give the reader a better understanding of the underlying political and social distress in everyday life in Sri Lanka and what brought the fragile state to this political and economic disaster within a short period of three years. This is a lesson for many developing nations, especially those under debt-distress in the post-pandemic environment.

Fail Fast, Learn Faster
Fail Fast, Learn Faster

Author: Randy Bean

Publisher: John Wiley & Sons

Published: 2021-08-31

Total Pages: 275

ISBN-13: 1119806224

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Explore why — now more than ever — the world is in a race to become data-driven, and how you can learn from examples of data-driven leadership in an Age of Disruption, Big Data, and AI In Fail Fast, Learn Faster: Lessons in Data-Driven Leadership in an Age of Disruption, Big Data, and AI, Fortune 1000 strategic advisor, noted author, and distinguished thought leader Randy Bean tells the story of the rise of Big Data and its business impact – its disruptive power, the cultural challenges to becoming data-driven, the importance of data ethics, and the future of data-driven AI. The book looks at the impact of Big Data during a period of explosive information growth, technology advancement, emergence of the Internet and social media, and challenges to accepted notions of data, science, and facts, and asks what it means to become "data-driven." Fail Fast, Learn Faster includes discussions of: The emergence of Big Data and why organizations must become data-driven to survive Why becoming data-driven forces companies to "think different" about their business The state of data in the corporate world today, and the principal challenges Why companies must develop a true "data culture" if they expect to change Examples of companies that are demonstrating data-driven leadership and what we can learn from them Why companies must learn to "fail fast and learn faster" to compete in the years ahead How the Chief Data Officer has been established as a new corporate profession Written for CEOs and Corporate Board Directors, data professional and practitioners at all organizational levels, university executive programs and students entering the data profession, and general readers seeking to understand the Information Age and why data, science, and facts matter in the world in which we live, Fail Fast, Learn Faster p;is essential reading that delivers an urgent message for the business leaders of today and of the future.