Business Information Sources

Business Information Sources

Author: Lorna M. Daniells

Publisher: Univ of California Press

Published: 1976-01-01

Total Pages: 456

ISBN-13: 9780520029460

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Annotated bibliography and guide to sources of information on business and management - includes material reating to accounting, taxation, computers and management information systems, insurance, real estate business, marketing, personnel management, labour relations, etc.


Billboard

Billboard

Author:

Publisher:

Published: 1982-06-05

Total Pages: 96

ISBN-13:

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In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.


Dictionary of Marketing Communications

Dictionary of Marketing Communications

Author: Norman A. P. Govoni

Publisher: SAGE

Published: 2004

Total Pages: 260

ISBN-13: 9780761927716

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With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.


Billboard

Billboard

Author:

Publisher:

Published: 1983-02-05

Total Pages: 66

ISBN-13:

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In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.


News, Numbers and Public Opinion in a Data-Driven World

News, Numbers and Public Opinion in a Data-Driven World

Author: An Nguyen

Publisher: Bloomsbury Publishing USA

Published: 2017-12-28

Total Pages: 305

ISBN-13: 1501330357

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From the quality of the air we breathe to the national leaders we choose, data and statistics are a pervasive feature of daily life and daily news. But how do news, numbers and public opinion interact with each other ? and with what impacts on society at large? Featuring an international roster of established and emerging scholars, this book is the first comprehensive collection of research into the little understood processes underpinning the uses/misuses of statistical information in journalism and their socio-psychological and political effects. Moving beyond the hype around ?data journalism," News, Numbers and Public Opinion delves into a range of more latent, fundamental questions such as: � Is it true that most citizens and journalists do not have the necessary skills and resources to critically process and assess numbers? � How do/should journalists make sense of the increasingly data-driven world? � What strategies, formats and frames do journalists use to gather and represent different types of statistical data in their stories? � What are the socio-psychological and political effects of such data gathering and representation routines, formats and frames on the way people acquire knowledge and form attitudes? � What skills and resources do journalists and publics need to deal effectively with the influx of numbers into in daily work and life ? and how can newsrooms and journalism schools meet that need? The book is a must-read for not only journalists, journalism and media scholars, statisticians and data scientists but also anybody interested in the interplay between journalism, statistics and society.


Billboard

Billboard

Author:

Publisher:

Published: 1983-01-15

Total Pages: 57

ISBN-13:

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In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.