Sticky Branding

Sticky Branding

Author: Jeremy Miller

Publisher: Dundurn

Published: 2015-01-10

Total Pages: 277

ISBN-13: 1459728122

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#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.


Hello, My Name Is Awesome

Hello, My Name Is Awesome

Author: Alexandra Watkins

Publisher: Berrett-Koehler Publishers

Published: 2014-09-15

Total Pages: 87

ISBN-13: 1626561885

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Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.


Choosing the Right Domain Name

Choosing the Right Domain Name

Author: Alan Charlesworth

Publisher: Lulu.com

Published: 2009-10-02

Total Pages: 176

ISBN-13: 1445205386

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A guide to choosing the right domain name for your organization, business, product or brand


Handbook of Chemical Synonyms and Trade Names

Handbook of Chemical Synonyms and Trade Names

Author: William Gardner

Publisher: CRC Press

Published: 2019-07-23

Total Pages: 774

ISBN-13: 1351081330

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To this Eighth Edition of the late Mr William Gardner‘s Chemical Synonyms and trade Names there have been added some 3,300 new entries, principally in the field of plastics, alloys and pharmaceuticals. A number of entries describing products known to the Editors to be no longer commercially available have been deleted, with the principal object of keeping the bulk of the book within reasonable bounds; but it has been possible to add nearly 400 names to the Index of Manufacturers to be found at the end of the book. The sum of these additions and deletions represents a net increase of about 10 per cent, in the scope of this Eighth Edition as compared with its predecessor published in 1971.


The Mom Test

The Mom Test

Author: Rob Fitzpatrick

Publisher: Robfitz Ltd

Published: 2013-10-09

Total Pages: 133

ISBN-13: 1492180742

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The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.


The Naming Book

The Naming Book

Author: Brad Flowers

Publisher: Entrepreneur Press

Published: 2020-03-17

Total Pages: 162

ISBN-13: 1613084234

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NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests


Bird by Bird

Bird by Bird

Author: Anne Lamott

Publisher: Anchor

Published: 2007-12-18

Total Pages: 274

ISBN-13: 0307424987

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NEW YORK TIMES BESTSELLER • An essential volume for generations of writers young and old. The twenty-fifth anniversary edition of this modern classic will continue to spark creative minds for years to come. Anne Lamott is "a warm, generous, and hilarious guide through the writer’s world and its treacherous swamps" (Los Angeles Times). “Superb writing advice…. Hilarious, helpful, and provocative.” —The New York Times Book Review For a quarter century, more than a million readers—scribes and scribblers of all ages and abilities—have been inspired by Anne Lamott’s hilarious, big-hearted, homespun advice. Advice that begins with the simple words of wisdom passed down from Anne’s father—also a writer—in the iconic passage that gives the book its title: “Thirty years ago my older brother, who was ten years old at the time, was trying to get a report on birds written that he’d had three months to write. It was due the next day. We were out at our family cabin in Bolinas, and he was at the kitchen table close to tears, surrounded by binder paper and pencils and unopened books on birds, immobilized by the hugeness of the task ahead. Then my father sat down beside him, put his arm around my brother’s shoulder, and said, ‘Bird by bird, buddy. Just take it bird by bird.’”


You Are The Brand

You Are The Brand

Author: Mike Kim

Publisher: Morgan James Publishing

Published: 2021-06-08

Total Pages: 187

ISBN-13: 1631953486

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An inspiring and practical guide to help corporate professionals start, run, and grow a side-hustle into a full-time personal brand business as a coach, consultant, or creator.