The Two W's of Journalism
The Two W's of Journalism

Author: Davis "Buzz" Merritt

Publisher: Routledge

Published: 2014-04-04

Total Pages: 175

ISBN-13: 1135704716

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In this timely volume, the authors explore public affairs journalism, a practice that lies at the core of the journalism profession. They go beyond the journalistic instruction for reporting and presenting news to reflect on why journalism works the way it does. Asking current and future journalists the critical questions, "Why do we do it?" and "What are the ways of fulfilling the goals of journalism?" their discussion stimulates the examination of contemporary practice, probing the foundations of public affairs journalism. With its detailed examination of factors influencing current journalistic practice, The Two W's of Journalism complements and expands on the skills and techniques presented in reporting, editing, and news writing textbooks. The perspectives presented here facilitate understanding of the larger role journalism has in society. As such, the volume is an excellent supplemental text for reporting and writing courses, and for introductory courses on journalism. It will also offer valuable insights to practicing journalists.

Pitch, Tweet, or Engage on the Street
Pitch, Tweet, or Engage on the Street

Author: Kara Alaimo

Publisher: Routledge

Published: 2020-12-29

Total Pages: 444

ISBN-13: 0429583753

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The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. Drawing on interviews with public relations professionals in over 30 countries as well as the author’s own experience, the book explains how to build and manage a global public relations team, how to handle global crisis communication, and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. It takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns. This new edition includes updates to country profiles to reflect changes in each local context, as well as expanded coverage of social media and the role of influencer engagement, and a brand-new chapter on global crisis communication. The book is ideal for graduate and upper-level undergraduate public relations students, as well as practitioners in intercultural markets.

Introduction to Strategic Public Relations
Introduction to Strategic Public Relations

Author: Janis Teruggi Page

Publisher: SAGE Publications

Published: 2017-11-30

Total Pages: 497

ISBN-13: 1506358020

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This practical introductory text presents the comprehensive field of public relations as it is today and as it will be tomorrow, exploring how public relations can play an active role in the betterment of society.

The Public Relations Strategic Toolkit
The Public Relations Strategic Toolkit

Author: Alison Theaker

Publisher: Routledge

Published: 2012-08-21

Total Pages: 401

ISBN-13: 1136501053

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The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected. Split into four parts covering the public relations profession, campaign planning, corporate communication and stakeholder engagement, this textbook covers everything involved in the critical practice of public relations in an accessible manner. Features include: definitions of key terms contemporary case studies insight from practitioners handy checklists practical activities and assignments Covering the practicalities of using traditional and social media as well as international considerations, ethics, and PR within contexts from politics to charities, this guide gives you all the critical and practical skills you need to introduce you to a career in public relations.

Reporting that Matters
Reporting that Matters

Author: John Irby

Publisher: Allyn & Bacon

Published: 2007

Total Pages: 340

ISBN-13:

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Public Affairs Reporting offers an inclusive and diverse perspective to public affairs reporting. It expands the traditional approach to public affairs reporting beyond the mainstay of local and regional news coverage to include virtually everything that is involved in public life: from government to the arts, religion to the environment, business to law enforcement, and more. "Professional Tips" sections in each chapter provide a series of questions and answers from professional journalists.

The Practice of Government Public Relations
The Practice of Government Public Relations

Author: Mordecai Lee

Publisher: Routledge

Published: 2021-07-20

Total Pages: 287

ISBN-13: 1000394964

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In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.

Reporting Public Affairs
Reporting Public Affairs

Author: Ronald P. Lovell

Publisher:

Published: 1983

Total Pages: 440

ISBN-13:

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This book helps prospective public affairs reporters understand the distinct nature of these specialty beats & to deal with the problems they will encounter.