The Communication Scarcity in Agriculture
The Communication Scarcity in Agriculture

Author: Jessica Eise

Publisher: Routledge

Published: 2016-07-15

Total Pages: 168

ISBN-13: 1317231309

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Today, the general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public’s demands for information. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown. This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture’s silence all combined to create the perfect storm – a great chasm between those who know, and those who don’t know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire. Drawing on a wide-range of expertise, from leading agricultural researchers to major agribusiness leaders to consumer advocates, Eise and Hodde lay out exactly why communication is so urgently critical to our modern-day agricultural system. They outline the major themes affecting agricultural communication – perception, emotion, technology, science - and what we can do now to improve the debate and safeguard our future food supply for generations to come.This book is suitable for those who study agriculture, environmental economics and mass media and communication.

Enabling 5G Communication Systems to Support Vertical Industries
Enabling 5G Communication Systems to Support Vertical Industries

Author: Muhammad Ali Imran

Publisher: John Wiley & Sons

Published: 2019-06-19

Total Pages: 290

ISBN-13: 1119515556

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How 5G technology can support the demands of multiple vertical industries Recent advances in technologyhave created new vertical industries that are highly dependent on the availability and reliability of data between multiple locations. The 5G system, unlike previous generations, will be entirely data driven—addressing latency, resilience, connection density, coverage area, and other vertical industry criteria. Enabling 5G Communication Systems to Support Vertical Industries demonstrates how 5G communication systems can meet the needs unique to vertical industries for efficient, cost-effective delivery of service. Covering both theory and practice, this book explores solutions to problems in specific industrial sectors including smart transportation, smart agriculture, smart grid, environmental monitoring, and disaster management. The 5G communication system will have to provide customized solutions to accommodate each vertical industry’s specific requirements. Whether an industry practitioner designingthe next generation of wireless communications or a researcher needing to identify open issues and classify their research, this timely book: Covers the much-discussed topics of supporting multiple vertical industries and new ICT challenges Addresses emerging issues and real-world problems surrounding 5G technology in wireless communication and networking Explores a comprehensive array of essential topics such as connected health, smart transport, smart manufacturing, and more Presents important topics in a clear, concise style suitable for new learners and professionals alike Includes contributions from experts and industry leaders, system diagrams, charts, tables, and examples Enabling 5G Communication Systems to Support Vertical Industries is a valuable resource telecom engineers industry professionals, researchers, professors, doctorate, and postgraduate students requiring up-to-date information on supporting vertical industries with 5G technology systems.

Communication Technology
Communication Technology

Author: Everett M. Rogers

Publisher: Simon and Schuster

Published: 1986-06-11

Total Pages: 292

ISBN-13: 0029271207

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The industrial nations of the world have become Information Societies. Advanced technologies have created a communication revolution, and the individual, through the advent of computers, has become an active participant in this process. The "human" aspect, therefore, is as important as technologically advanced media systems in understanding communication technology. The flagship book in the Series in Communication Technology & Society, Communication Technology introduces the history and uses of the new technologies and examines basic issues posed by interactive media in areas that affect intellectual, organization, and social life. Author and series co-editor Everett M. Rogers defines the field of communication technology with its major implications for researchers, students, and practitioners in an age of ever more advanced information exchange.

Recent Developments in Individual and Organizational Adoption of ICTs
Recent Developments in Individual and Organizational Adoption of ICTs

Author: Yildiz, Orkun

Publisher: IGI Global

Published: 2020-08-28

Total Pages: 333

ISBN-13: 1799830470

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In recent years, information and communication technologies (ICTs) have gained significant importance and become vital to the operations of both organizations and individuals. However, there are numerous factors that have affected the adoption of ICTs including access and accessibility barriers, political participation, and social empowerment. This has attracted the attention of researchers who are interested in understanding the socioeconomic influences of ICT adoption and how these technologies impact the infrastructure of modern organizational activities. Recent Developments in Individual and Organizational Adoption of ICTs is a collection of innovative research on the methods of organizational and infrastructural advancement through the application of information and communication technologies. While highlighting topics including internet banking, supply chain management, and e-government services, this book is ideally designed for managers, researchers, policymakers, politicians, business practitioners, educators, decision scientists, strategists, and students seeking current research on the socioeconomic impact of ICT adoption.

ICT in Agriculture (Updated Edition)
ICT in Agriculture (Updated Edition)

Author: World Bank

Publisher: World Bank Publications

Published: 2017-06-27

Total Pages: 658

ISBN-13: 1464810230

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Information and communication technology (ICT) has always mattered in agriculture. Ever since people have grown crops, raised livestock, and caught fish, they have sought information from one another. Today, ICT represents a tremendous opportunity for rural populations to improve productivity, to enhance food and nutrition security, to access markets, and to find employment opportunities in a revitalized sector. ICT has unleashed incredible potential to improve agriculture, and it has found a foothold even in poor smallholder farms. ICT in Agriculture, Updated Edition is the revised version of the popular ICT in Agriculture e-Sourcebook, first launched in 2011 and designed to support practitioners, decision makers, and development partners who work at the intersection of ICT and agriculture. Our hope is that this updated Sourcebook will be a practical guide to understanding current trends, implementing appropriate interventions, and evaluating the impact of ICT interventions in agricultural programs.