Helping graphic designers expand their 2D skills into the 3D space The trend in graphic design is towards 3D, with the demand for motion graphics, animation, photorealism, and interactivity rapidly increasing. And with the meteoric rise of iPads, smartphones, and other interactive devices, the design landscape is changing faster than ever.2D digital artists who need a quick and efficient way to join this brave new world will want 3D for Graphic Designers. Readers get hands-on basic training in working in the 3D space, including product design, industrial design and visualization, modeling, animation, lighting, and rendering?all the skills necessary in today's competitive environment. Helps 2D graphic designers gain the skills they need for a competitive job market that increasingly demands the ability to create or work in 3D Covers product design, industrial design and visualization, modeling, animation, lighting, and rendering Prepares you to create designs for iPads and other interactive mobile devices, as well as for print, Web, broadcast, film, HD, video, and more Uses Luxology modo to illustrate 3D concepts, but the author?s techniques and insights will help any artist moving into 3D, no matter what software they use This timely book is just what you need to create compelling and realistic 3D imagery and improve your job skills.
Add 3D to your mograph skillset! For the experienced 2D artist, this lavishly illustrated, 4 color book presents the essentials to building and compositing 3D elements into your 2D world of film and broadcast. Concepts and techniques are presented in concise, step-by-step tutorials, hundreds of which are featured throughout. Featured applications include Photoshop, Illustrator, After Effects, and Cinema 4D. Lessons include exploring the expanded 3D functionality of the Adobe Creative Suite applications (After Effects, Photoshop, and Illustrator) through a series of practical tutorials. More advanced lessons then follow, with tutorials and insight provided in specifically geared lessons for 2D artists working in Cinema 4D, 3ds Max, and ZBrush. 4-color presentation is further enhanced by various sidebars, tips, and "gotchas" to watch for through-out the book. The downloadable resources contain hours of project files with which you can work along the tutorials in the book.
Plumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium. Combine basic art and design principles with creative storytelling to create compelling style frames, design boards, and motion design projects. Here, in one volume, Austin Shaw covers all the principles any serious motion designer needs to know in order to make their artistic visions a reality and confidently produce compositions for clients, including: Illustration techniques Typography Compositing Cinematography Incorporating 3D elements Matte painting Concept development, and much more Lessons are augmented by illustrious full color imagery and practical exercises, allowing you to put the techniques covered into immediate practical context. Industry leaders and pioneers, including Karin Fong, Bradley G Munkowitz (GMUNK), Will Hyde, Erin Sarofsky, Danny Yount, and many more, contribute their professional perspectives, share personal stories, and provide visual examples of their work. Additionally, a robust companion website (www.focalpress.com/cw/shaw) features project files, video tutorials, bonus PDFs, and rolling updates to keep you informed on the latest developments in the field.
Learn how to produce imagery once seen only on expensive TV programs and films. Presenting effects in step-by-step tutorials, this title includes a wide variety of unusual effects, from optical processing to inverse kinematics. The CD-ROM contains MAX models, scene files, and MAX plug-ins created for the book.
One of the most exciting new features in After Effects is the integration of Cinema 4D using the CINEWARE plug-in and a free version of Cinema 4D Lite. Both provide a wide assortment of new 3D tools and options that are difficult or nearly impossible to achieve in After Effects alone. This book clearly demonstrates how the new 3D workflow bridges the two applications together to raise the design bar for motion graphics and broadcast design. Hands-on exercises teach you essential production skills including: Modeling in CINEMA 4D Lite Importing 3D models in After Effects Tracking 3D motion in After Effects Compositing with CINEWARE Using MoGraph features in CINEMA 4D Rendering and optimization techniques Additional online materials include project files and videos showcasing the techniques covered in the book. To access these materials, please see the 'eResources' tab.
After Effects for Designers teaches design students, artists, and web, graphic, and interactive designers how to design, develop, and deploy motion design projects using Adobe After Effects. Author Chris Jackson balances fundamental aspects of time-based design with related techniques, and explores the principles of animation; composition and layout; visual hierarchy; typography; cinematic storytelling; 3D modelling; compositing, and more. Each chapter contains unique, step-by-step project exercises that offer timesaving practical tips and hands-on design techniques, teaching readers how to effectively use the tools at their disposal in order to conceptualize and visualize creative solutions to their own motion design work. Readers will build professional-world examples in every chapter and, as a result, learn how to both design effectively using After Effects and practically apply these skills in client-based work. An accompanying companion website includes complete project files for the book's chapter exercises, and additional video tutorials.
An introduction to the basic concepts of 3D computer graphics that offers a careful mathematical exposition within a modern computer graphics application programming interface. Computer graphics technology is an amazing success story. Today, all of our PCs are capable of producing high-quality computer-generated images, mostly in the form of video games and virtual-life environments; every summer blockbuster movie includes jaw-dropping computer generated special effects. This book explains the fundamental concepts of 3D computer graphics. It introduces the basic algorithmic technology needed to produce 3D computer graphics, and covers such topics as understanding and manipulating 3D geometric transformations, camera transformations, the image-rendering process, and materials and texture mapping. It also touches on advanced topics including color representations, light simulation, dealing with geometric representations, and producing animated computer graphics. The book takes special care to develop an original exposition that is accessible and concise but also offers a clear explanation of the more difficult and subtle mathematical issues. The topics are organized around a modern shader-based version of OpenGL, a widely used computer graphics application programming interface that provides a real-time “rasterization-based” rendering environment. Each chapter concludes with exercises. The book is suitable for a rigorous one-semester introductory course in computer graphics for upper-level undergraduates or as a professional reference. Readers should be moderately competent programmers and have had some experience with linear algebra. After mastering the material presented, they will be on the path to expertise in an exciting and challenging field.
Crafting a perfect rendering in 3D software means nailing all the details. And no matter what software you use, your success in creating realistic-looking illumination, shadows and textures depends on your professional lighting and rendering techniques. In this lavishly illustrated new edition, Pixar's Jeremy Birn shows you how to: Master Hollywood lighting techniques to produce professional results in any 3D application Convincingly composite 3D models into real-world environments Apply advanced rendering techniques using subsurface scattering, global illumination, caustics, occlusion, and high dynamic range images Design realistic materials and paint detailed texture maps Mimic real-life camera properties such as f-stops, exposure times, depth-of-field, and natural color temperatures for photorealistic renderings Render in multiple passes for greater efficiency and creative control Understand production pipelines at visual effects and animation studios Develop your lighting reel to get a job in the industry
Get up and running with Blender 3D through a series of practical projects that will help you learn core concepts of 3D design like modeling, sculpting, materials, textures, lighting, and rigging using the latest features of Blender 2.83 Key Features • Learn the basics of 3D design and navigate your way around the Blender interface • Understand how 3D components work and how to create 3D content for your games • Familiarize yourself with 3D Modeling, Texturing, Lighting, Rendering and Sculpting with Blender Book Description Blender is a powerful 3D creation package that supports every aspect of the 3D pipeline. With this book, you'll learn about modeling, rigging, animation, rendering, and much more with the help of some interesting projects. This practical guide, based on the Blender 2.83 LTS version, starts by helping you brush up on your basic Blender skills and getting you acquainted with the software toolset. You’ll use basic modeling tools to understand the simplest 3D workflow by customizing a Viking themed scene. You'll get a chance to see the 3D modeling process from start to finish by building a time machine based on provided concept art. You will design your first 2D character while exploring the capabilities of the new Grease Pencil tools. The book then guides you in creating a sleek modern kitchen scene using EEVEE, Blender’s new state-of-the-art rendering engine. As you advance, you'll explore a variety of 3D design techniques, such as sculpting, retopologizing, unwrapping, baking, painting, rigging, and animating to bring a baby dragon to life. By the end of this book, you'll have learned how to work with Blender to create impressive computer graphics, art, design, and architecture, and you'll be able to use robust Blender tools for your design projects and video games. What you will learn • Explore core 3D modeling tools in Blender such as extrude, bevel, and loop cut • Understand Blender's Outliner hierarchy, collections, and modifiers • Find solutions to common problems in modeling 3D characters and designs • Implement lighting and probes to liven up an architectural scene using EEVEE • Produce a final rendered image complete with lighting and post-processing effects • Learn character concept art workflows and how to use the basics of Grease Pencil • Learn how to use Blender's built-in texture painting tools Who this book is for Whether you're completely new to Blender, or an animation veteran enticed by Blender's newest features, this book will have something for you. Table of Contents • Introduction to 3D and the Blender User Interface • Editing a Viking Scene with a Basic 3D Workflow • Modeling a Time Machine - Part 1 • Modeling a Time Machine - Part 2 • Modern Kitchen - Part 1: Kitbashing • Modern Kitchen - Part 2: Materials and Textures • Modern Kitchen - Part 3: Lighting and Rendering • Illustrating an Alien Hero with Grease Pencil • Animating an Exquisite Corpse in Grease Pencil • Animating a Stylish Short with Grease Pencil • Creating a Baby Dragon - Part 1: Sculpting • Creating a Baby Dragon - Part 2: Retopology • Creating a Baby Dragon - Part 3: UV Unwrapping • Creating a Baby Dragon - Part 4: Baking and Painting Textures • Creating a Baby Dragon - Part 5: Rigging and Animation • The Wide World of Blender