National Transit Marketing Conference
Author:
Publisher:
Published: 1975
Total Pages: 224
ISBN-13:
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Author:
Publisher:
Published: 1975
Total Pages: 224
ISBN-13:
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Publisher:
Published: 1975
Total Pages: 191
ISBN-13:
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Published: 1992
Total Pages: 96
ISBN-13:
DOWNLOAD EBOOKAuthor:
Publisher:
Published: 1975
Total Pages: 191
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Published: 1991
Total Pages: 244
ISBN-13:
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Published: 1988
Total Pages: 196
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DOWNLOAD EBOOKAuthor: Douglas J. McKelvey
Publisher:
Published: 1976
Total Pages: 260
ISBN-13:
DOWNLOAD EBOOKThe proceedings comprise the addresses, presentations and resource papers given at the conference, with summaries of problems and recommendations developed in the workshop sessions. Subjects include planning; feasibility and demand estimation; securing funding and support; use and coordination of public and private systems and resources; federal, state and local programs, regulatory and legal considerations; vehicle and equipment specifications, purchase maintenance and depreciation; marketing and promotion; administration and management; cost control; performance monitoring and evaluation; research and education.
Author: Bruce Schaller
Publisher: Transportation Research Board
Published: 2004
Total Pages: 109
ISBN-13: 0309070023
DOWNLOAD EBOOKThis synthesis will be of interest to transit agency staff responsible for advertising sales in their agencies. They can use this report to learn from the experiences of other transit agencies and to compare their experiences with those of others. The report documents and summarizes transit agency experiences with advertising sales and synthesizes current practices for advertising sales, contracting, and display.
Author: Douglas J. McKelvey
Publisher:
Published: 1976
Total Pages: 260
ISBN-13:
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