Creating Your Career in Communications and Entertainment
Creating Your Career in Communications and Entertainment

Author: Leonard Mogel

Publisher: Psychology Press

Published: 1998

Total Pages: 316

ISBN-13: 9780883622087

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This premiere edition from Leonard Mogel provides up-to-date "snapshots"--with data, forecasts, and analyses--of career opportunities in the worlds of publishing, communications, media, and entertainment. A veteran of the printing, publishing, and movie industries, Mogel offers dozens of specific career tips and many interviews with experts in each field. Offering visions of "dream" jobs with a healthy dose of perspective and wisdom, this volume is intended for readers interested in pursuing careers in media and entertainment.

Leisure and Recreation Management
Leisure and Recreation Management

Author: George Torkildsen

Publisher: Routledge

Published: 2012-12-06

Total Pages: 623

ISBN-13: 1135810478

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This revised and updated edition reflects the changes that have taken place within the field of leisure and recreation management in recent years. Issues such as social inclusion, cultural strategy, exercise for health have risen to the top of the policy agenda. Commercial pressures, changes in the voluntary and public sector and emerging leisure professions such as sports development and playwork are all profoundly influencing the professional landscape. Leisure and Recreation Management is the only book to cover leisure history, key leisure concepts, trends, provision, management practices and operational issues in one comprehensive volume. · Leisure and Cultural Heritage - the social and historic factors shaping current leisure · Themes in Leisure, Recreation and Play - understanding leisure as a social · Leisure Planning and Provision - in the Public, voluntary and commercial sectors · Leisure Products - exploring the key areas of tourism, the countryside, the arts, and sport · Leisure Management - principles and practice for leadership, staffing, training, programming, event management, leisure marketing and more Exploring every key concept and innovation, and with more student-friendly textbook features than ever before, Leisure and Recreation Management is essential reading for student and professional interested in the theory and practice of managing leisure and recreation services and facilities.

Wood, Concrete, Stone, and Steel
Wood, Concrete, Stone, and Steel

Author: Denis Gardner

Publisher: U of Minnesota Press

Published: 2008

Total Pages: 238

ISBN-13: 081664666X

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Like never before we are aware of the crucial place of bridges in our lives. The spans that warranted little notice are now at the forefront of public and political debate and we are reminded of the rich history-and the uncertain future-of bridging in Minnesota. Historian Denis P. Gardner documents and celebrates a wide range of the state’s rural and urban spans, telling the remarkable stories of their construction and impact on Minnesota life and culture. From Pratt trusses to bowstring arches, Wood, Concrete, Stone, and Steel describes nearly every bridge type found in Minnesota, including railroad spans, and features more than 225 illustrations of historical and extant bridges. Gardner details the development of engineering and construction innovations (complete with a guide to trusses) and traces the fascinating politics and personalities behind the task of creating and maintaining safe, and often beautiful, crossings. Through arresting photographs and lively narrative, Gardner makes a compelling argument for the value of preserving our bridges and the cultural heritage they carry and brings to life their importance in Minnesota’s past, present, and future. Denis P. Gardner is an award-winning historian who has documented properties for the National Register of Historic Places and the Historic American Engineering Record. He is the author of Minnesota Treasures: Stories behind the State’s Historic Places. Eric DeLony is former director of the Historic American Engineering Record.

Evidence-Based Public Management
Evidence-Based Public Management

Author: Anna Shillabeer

Publisher: Routledge

Published: 2015-01-28

Total Pages: 336

ISBN-13: 1317470893

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Evidence-based management (EBMgt) derives principles of good management from scientific research, meta-analysis, literature reviews, and case studies, and then translates them into practice. This book is the first systematic assessment of EBMgt and its potential application in public management.

Selling Electronic Media
Selling Electronic Media

Author: Ed Shane

Publisher: CRC Press

Published: 1999-02-17

Total Pages: 488

ISBN-13: 1136026266

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"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer. Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling: · prospecting · qualifying · needs analysis · presentations · answering objections · closing · relationship management Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet. Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach. Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.