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Author: T. Moilanen
Publisher: Springer
Published: 2008-12-14
Total Pages: 212
ISBN-13: 0230584594
DOWNLOAD EBOOKUsually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
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Publisher: World Tourism Organization (Unwto)
Published: 2009
Total Pages: 0
ISBN-13: 9789284413119
DOWNLOAD EBOOKTourism has become one of the world's fastest growing economic sectors in recent years. Governments around the world are increasingly recognising the power of tourism to boost their nation's development and prosperity. As more tourism destinations emerge and competition for visitors becomes more intense, a destination's ability to project itself on the world stage and differentiate itself from others is ever more important. Recognising the value of successfully building and managing a destination's brand, the European Travel Commission (ETC) and World Tourism Organization (UNWTO) have commissioned this Handbook to provide a useful and practical guide for both marketing novices and experienced destination managers. The Handbook on Tourism Destination Branding provides a step-by-step guide to the branding process accompanied by strategies for brand management. Case studies are featured throughout the Handbook to illustrate the various concepts, present best practices from destinations around the world and provide fresh insight into destination branding. The Handbook concludes with a section on evaluating brand impact and a set of practical recommendations.
Author: Nigel Morgan
Publisher: Routledge
Published: 2007-06-07
Total Pages: 328
ISBN-13: 1136411097
DOWNLOAD EBOOKIn today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
Author: Pistikou, Victoria
Publisher: IGI Global
Published: 2021-06-18
Total Pages: 383
ISBN-13: 1799875350
DOWNLOAD EBOOKBy taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economics and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with this purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. The Handbook of Research on Future Policies and Strategies for Nation Branding discusses how exactly nation branding works to benefit the function and mission of these nations along with showing how nation branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country. The chapters outline the given situation of nations and the nature and implications of the brand that is required, measure branding inference, and propose future steps for nation branding. This book is a critical reference source for brand managers, tourism professionals, marketers, advertisers, government officials, travel agencies, academicians, researchers, and students working in the fields of international relations, economics, social sciences, business studies, marketing, and entrepreneurship.
Author: Nigel Morgan
Publisher: Routledge
Published: 2012-05-23
Total Pages: 394
ISBN-13: 1136346627
DOWNLOAD EBOOKThis textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Author: United States. Bureau of Foreign and Domestic Commerce
Publisher:
Published: 1941
Total Pages: 194
ISBN-13:
DOWNLOAD EBOOKAuthor: United States. Office of Domestic Commerce
Publisher:
Published: 1949-07
Total Pages: 340
ISBN-13:
DOWNLOAD EBOOKAuthor: Lonely Planet
Publisher: Lonely Planet
Published: 2018-10-01
Total Pages: 215
ISBN-13: 1788682149
DOWNLOAD EBOOKThis annual bestseller ranks the hottest, must-visit countries, regions, cities and best-value destinations for 2019. Drawing on the knowledge and passion of Lonely Planets staff, authors and online community, we present a years worth of inspiration to take you out of the ordinary and into the unforgettable. As self-confessed travel geeks, our staff collectively rack up hundreds of thousands of miles each year, exploring almost every destination on the planet. And every year, we ask ourselves: where are the best places in the world to visit right now? Its a very hotly contested topic at Lonely Planet and generates more discussion than any other. Best in Travel is our definitive answer. Inside Best in Travel 2019, youll discover the: Top ten countries, regions, cities and best-value destinations Best new attractions for families Best new openings and experiences Best new places to stay Top travel trends About Lonely Planet: Lonely Planet is a leading travel media company and the worlds number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveller since 1973. Over the past four decades, weve printed over 145 million guidebooks and grown a dedicated, passionate global community of travellers. Youll also find our content online, on mobile, video and in 14 languages, 12 international magazines, armchair and lifestyle books, ebooks, and more. Important Notice: The digital edition of this book may not contain all of the images found in the physical edition.
