My Adventures in Marketing
Author: Philip Kotler
Publisher:
Published: 2017-06-30
Total Pages:
ISBN-13: 9780990576761
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Managing The Professional Service Firm
Author: David H. Maister
Publisher: Simon and Schuster
Published: 2012-12-11
Total Pages: 479
ISBN-13: 1471109658
DOWNLOAD EBOOKProfessional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalised, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognising that 'every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people and financial success for its owners.'
Attention! This Book Will Make You Money
Author: Jim F. Kukral
Publisher: John Wiley & Sons
Published: 2010-07-16
Total Pages: 306
ISBN-13: 0470880686
DOWNLOAD EBOOKDrive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.
How to Market a Book: Third Edition
Author:
Publisher:
Published:
Total Pages:
ISBN-13:
DOWNLOAD EBOOKThe Art of Client Service
Author: Robert Solomon
Publisher: John Wiley & Sons
Published: 2016-03-17
Total Pages: 191
ISBN-13: 111922828X
DOWNLOAD EBOOKA practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.
Marketing Online
Author: Marcia Yudkin
Publisher: Plume
Published: 1995
Total Pages: 284
ISBN-13:
DOWNLOAD EBOOKAttract new customers and clients with the help of this strategic guide to maneuvering on the information superhighway. Today's popular online services, such as CompuServe, Prodigy, and America Online, along with the Internet and local bulletin board systems, offer an inexpensive marketing tool to anyone who knows how to exploit them. Here Marcia Yudkin shows you exactly how to reach your market, select the best approach, and keep from overstepping the ethical and legal boundaries set by the services and their users.
The 24-Hour Customer
Author: Adrian C. Ott
Publisher: Harper Collins
Published: 2010-08-10
Total Pages: 246
ISBN-13: 0062002791
DOWNLOAD EBOOKIn The 24-Hour Customer, Adrian C. Ott—the CEO and founder of a top Silicon Valley–based consulting firm—challenges businesses to re-conceive their approaches to time and technology in order to win an unprecedented share of their customers’ attention and loyalty. Filled with powerful and provocative ideas, The 24-Hour Customer is an indispensible handbook for any company competing for business in today’s around-the-clock economy.
Piloting Your Life
Author: Terri Hanson Mead
Publisher:
Published: 2019-08-20
Total Pages: 268
ISBN-13: 9781086471922
DOWNLOAD EBOOKAre you feeling blindsided by midlife?You're not alone and you're not crazy. Our current culture tells us that midlife (ages 40-65) is a time of unraveling, chaos, and uncertainty for women. This doesn't have to be true. MIDLIFE IS AN OPPORTUNITY, NOT A CRISIS.Our bodies, minds, and lives are changing. Many of us feel off balance, wondering if this is all there is? Some of us feel completely unprepared. No one told us what to expect, or that midlife is a magical and transformative time of renewal that is just the beginning, not the end.In Piloting Your Life, diverse women from around the world share their personal stories of learning, growing, and thriving through midlife to inspire you to explore and experiment.Terri Hanson Mead candidly shares her extensive research on happiness, sex, friendship, money, and health to help you discover and live your life. It's time to throw off the chains of embarrassment and shatter the stereotypes for women in midlife. Disengage autopilot, take the controls, and be the pilot in your own life."Tells the ugly truth and offers hope and solutions." Allison (Oklahoma)
Randall the Blue Spider Goes Surfing
Author: Shana Bull
Publisher:
Published: 2021-05-06
Total Pages:
ISBN-13: 9781955077118
DOWNLOAD EBOOKRandall the Blue Spider loves the ocean and the waves that go crash. Today, he wants to enter the surfing competition to win an ice cream prize. But he is nervous that he might fall in front of all the eyes watching him. With the help of his friend, Chester the Caterpillar, Randall learns how to cope with these difficult feelings and take his chances at winning!Written by mother and son duo, Ryeson & Shana Bull, Randall the Blue Spider Goes Surfing-the first book in the Randall the Blue Spider series-teaches children how to name their fears and overcome them by offering simple coping mechanisms?and lots of silliness!
Branded Interactions
Author: Marco Spies
Publisher: National Geographic Books
Published: 2020-10-06
Total Pages: 0
ISBN-13: 0500023700
DOWNLOAD EBOOKAn invaluable source of inspiration for anyone involved with or interested in the design of interactive brands Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. Branded Interactions is a practical handbook for professional digital designers and those just starting out. It is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies, and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.
