In cooperation with Ilka and Andreas Ruby, book architectural MVRDV assembled a redefined architecture monograph about its realized work, featuring testimonies, journalistic articles, unpublished images and accessible drawings. The architects of MVRDV are famous for their visionary research and thought provoking projects such as Pig City and Grand Paris. In 20 years of practice the office also realized a big portfolio of buildings and urban plans, including Villa VPRO, Balancing Barn and Mirador Madrid.book architectural.
"The Book Mountain is a building with a mission: to encourage a town populated by the least enthusiastic readers in the Netherlands to switch off their televisions and start reading books again. This biography of the Book Mountain paints a picture of the town of Spijkenisse and the political and social contexts in which such buildings are realized. The story also examines the role of the modern library, the essence of a Ville Nouvelle and the search for an alternative for identification - and whether or not this should be done through historicizing architecture. The often contradictory motives of the protagonists and the context of the project are described in a catchy, straightforward style, befitting Spijkenisse, by former Volkskrant newspaper editor Nicoline Baartman. The story is illustrated with photographs by Marcel Veldman and informative graphics by MVRDV. Book Mountain Spijkenisse. "Biography of a building" is the story of an architect with a vision, a revolutionary councillor, the widow of a veterinarian, an artsy library director and a visionary hero from India who saves the town. It is a fascinating portrayal of life and customs in a new polder town"--OCLC
You are a great designer, but no-one knows. Now what? This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing as sole practitioners. It bridges the distance between architects and marketing by giving practical tips, best practice and anecdotes from an author with 20 years’ experience in architecture marketing. It explains all aspects of PR and Business Development for architects: for example, how to write a good press release; how to make a fee proposal; how to prepare for a pitch. It gives examples of how others do it well, and the pitfalls to avoid. In addition, it discusses more general aspects which are linked to PR and BD, such as being a good employer, ethics for architects and the challenges when working abroad. Featuring vital insights from a wide variety of architects, from multinational practices to small offices, this book is an essential companion to any architectural office.
Welcome to Porous City! Welcome to a porous society! Welcome to cities that want to be open and porous! Our cities consist of buildings that are introverted and not mixed with urban life. They are closed. How to open them? How can we introduce pockets for encounters, for streams of circulation, for green areas, for tunnels of cooling ... What logics can be imagined in our towers to allow for this openness? Using stepped floors? Creating grottos? Splitting towers? Twisting blocks? Every hypothesis leads to a series of interventions. How far can we go before the tower collapses, before it is unaffordable? Together, these series form an army of towers that contributes to a more porous city. Why wait?
This book explores the world of architectural wonders and wonderment. It examines current classifications and it wonders about new categories. Through the eyes of students it speculates on possible fields that might propel us towards the realization of new world wonders, of exemplary and wonderful projects. It forms a new atlas of wonders. 'We Want World Wonders' is the seventh book in 'The Why Factory's Future Cities' series--Back cover.
Vast areas of the Netherlands seem to be filling up with low-cost housing, low-rent offices, warehouses and other low-density structures--producing a vast sea of architectural mediocrity. This book examines the prospects for animating this tendency. Conceived and edited by Winy Maas and Jacob van Rijs with Richard Koek and produced by MVRDV, FARMAX reads as an architectural narrative composed of studies and designs made by MVRDV and students from Delft University of Technology, the Berlage Institute and the Rotterdam Academy of Architecture and Urban Planning, along with contributions by other authors.
An attempt to understand the contemporary city at a moment when globalisation has exploded its scale beyond our grasp. Abandoning topography,ideology, representation, and context, the authors resort to pure data to discover what agenda for architecture and urbanism a numerical approach could provoke.--Provided by publisher.
In an old printing shop in Rotterdam, MVRDV produces designs and studies in the fields of architecture, urbanism and landscape design. Founded in Rotterdam in 1991 by Winy Maas, Jacob van Rijs and Nathalie de Vries, MVRDV has become a household name in the Netherlands and beyond. With experimental research projects and mind-bending architecture, MVRDV has carved itself a niche in the international scene over the past ten years. Classic projects include the gravity-defying WoZoCo old age home in Amsterdam, the headquarters for public broadcasting company VPRO in Hilversum, the Dutch pavilion for World Expo 2000 in Hanover, and the recently completed Housing Silo in Amsterdam. The firm's experimental research projects on density, using a method of shaping space through complex amounts of data, have resulted in the publication FARMAX, the traveling exhibition Metacity/Datatown, and Pig City and Costa Iberica. This publication examines the context of MVRDV's research-based thinking and radical design strategies. Texts by a number of international critics, philosophers and architects probe into the whys and wherefores of MVRDV's architecture, the potential of the data-scapes, and the secret of the firm's success. Contributors compare MVRDV with other generations of architects and describe how new concepts are born.
New! A new face! A new style! Worldwide, there is talk of a cult of novelty. This is also true in architecture, where architects compete against each other in terms of innovation and originality. The Why Factory does things differently, and in Copy Paste, it explores the possibilities of copying in architecture. What are the really original ideas in architecture? Isn't it better to ask what someone adds to the existing repertoire and then to evaluate that? In science, it is common to define originality in that respect. This type of attitude seems to be a taboo in architecture. So now the time has come to stop this obsessive pursuit of unique authorship. The Why Factory brings together diverse viewpoints on the dilemma of copying in architecture, along with the ethical and legal obligations. This book contains a versatile guide to copying, and explores the potential by means of a broad set of scenarios with the help of various tools.
