eMarketing eXcellence
eMarketing eXcellence

Author: PR Smith

Publisher: Routledge

Published: 2012-10-12

Total Pages: 357

ISBN-13: 113600338X

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'eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing award, the book offers a highly structured and accessible guide to a critical subject, providing a useful reference point for all students and managers involved in marketing strategy and implementation. A practical guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. The book shows how to: · Draw up an outline e-marketing plan · Evaluate and apply e-marketing principles & models · Integrate online and offline communications · Implement customer-driven e-marketing · Reduce costly trial and error · Measure and enhance your e-marketing · Drive your e-business forward As the core text for the CIM's new professional E-marketing Award, it provides comprehensive, critical coverage of the key areas of e-marketing planning for marketing professionals. Established marketing concepts such as customer relationship management, the marketing mix and the widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches are defined, including business models, traffic building and web site design.

Primary Tooth Development in Infancy
Primary Tooth Development in Infancy

Author: P. Sema Aka

Publisher: CRC Press

Published: 2015-06-17

Total Pages: 326

ISBN-13: 1482238527

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This color atlas and textbook describes the initial phase of human dentition. It includes more than 1,500 photographs of fetal and infant teeth up to the age of one year. Photographs with concise explanatory text depict steps of these developmental phases. The teeth are photographed from six different aspects: buccal, lingual, mesial, distal, incisal, and from the root direction. A supplementary software program for age estimation from dental measurements can also be used in conjunction with the material in this text.

Philosophy for Beginners
Philosophy for Beginners

Author: Richard Osborne

Publisher: Red Wheel/Weiser

Published: 2007-08-01

Total Pages: 194

ISBN-13: 1934389021

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Why does philosophy give some people a headache, others a real buzz, and yet others a feeling that it is subversive and dangerous? Why do a lot of people think philosophy is totally irrelevant? What is philosophy anyway? The ABCs of philosophy - easy to understand but never simplistic. Beginning with basic questions posed by the ancient Greeks - What is the world made of? What is a man? What is knowledge? What is good and evil? - Philosophy For Beginners traces the development of these questions as the key to understanding how Western philosophy developed over the last 2,500 years.

How to Think Like Steve Jobs
How to Think Like Steve Jobs

Author: Daniel Smith

Publisher: Michael O'Mara Books

Published: 2013-09-17

Total Pages: 152

ISBN-13: 1782430857

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How to Think Like Steve Jobs reveals the philosophies and carefully honed skills Steve Jobs used in his journey to the top.

The Travel Diaries of Albert Einstein
The Travel Diaries of Albert Einstein

Author: Albert Einstein

Publisher: Princeton University Press

Published: 2018-05-29

Total Pages: 378

ISBN-13: 1400889952

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The first publication of Albert Einstein’s travel diary to the Far East and Middle East In the fall of 1922, Albert Einstein, along with his then-wife, Elsa Einstein, embarked on a five-and-a-half-month voyage to the Far East and Middle East, regions that the renowned physicist had never visited before. Einstein's lengthy itinerary consisted of stops in Hong Kong and Singapore, two brief stays in China, a six-week whirlwind lecture tour of Japan, a twelve-day tour of Palestine, and a three-week visit to Spain. This handsome edition makes available, for the first time, the complete journal that Einstein kept on this momentous journey. The telegraphic-style diary entries--quirky, succinct, and at times irreverent—record Einstein's musings on science, philosophy, art, and politics, as well as his immediate impressions and broader thoughts on such events as his inaugural lecture at the future site of the Hebrew University in Jerusalem, a garden party hosted by the Japanese Empress, an audience with the King of Spain, and meetings with other prominent colleagues and statesmen. Entries also contain passages that reveal Einstein's stereotyping of members of various nations and raise questions about his attitudes on race. This beautiful edition features stunning facsimiles of the diary's pages, accompanied by an English translation, an extensive historical introduction, numerous illustrations, and annotations. Supplementary materials include letters, postcards, speeches, and articles, a map of the voyage, a chronology, a bibliography, and an index. Einstein would go on to keep a journal for all succeeding trips abroad, and this first volume of his travel diaries offers an initial, intimate glimpse into a brilliant mind encountering the great, wide world.

The Facial Nerve
The Facial Nerve

Author: William H. Slattery III

Publisher: Thieme

Published: 2014-01-15

Total Pages: 505

ISBN-13: 1604068574

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A contemporary text on facial nerve diseases " The Facial Nerve is a concise yet comprehensive guide to the pathology, diagnosis, and treatment of facial nerve disorders. Addressing important facial nerve problems such as congenital disorders and Bell's palsy, this text provides physicians with the most up-to-date medical and surgical treatment recommendations. Key Features: Pairs clinical practice guidelines with relevant research on the chapter topic Includes a discussion of rehabilitation for patients with permanent facial paralysis Contains full-color, high-quality illustrations and photographs throughout Written by premier authorities on the management of facial nerve diseases This book succinctly covers the essential aspects of facial nerve management and is a must-have reference for otolaryngologists, neurosurgeons, neurologists, facial plastic surgeons, ophthalmologists, and physical therapists caring for patients with facial nerve disorders.

God and His Coexistent Relations to the Universe:
God and His Coexistent Relations to the Universe:

Author: George D. Shollenberger

Publisher: AuthorHouse

Published: 2014-01-30

Total Pages: 447

ISBN-13: 1491855304

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In the book, God and His Coexistent Relations to the Universe, the author is rejecting the universe that Judaism, Christianity, Islam, Isaac Newton and Albert Einstein have accepted for a long period. To replace this old universe, an improved universe appeared from the thoughts of Confucius, Anaxagoras, Plato, and Jesus, who taught the death of our sun in Ch. 24 of Matthew. Unfortunately, this teaching by Jesus was quieted for fifteen centuries by Irenaeus, until Copernicus stood up and said that earth is not the center of the universe. So, an improved universe was becoming very interesting to many scientists.. This improved universe of Copernicus would expand when Kepler found that our sun has a system of eight precise planets. Slowly, the improved universe would become very clear when Leibniz found the immortal human souls and when Galileo found the bodies are made by these immortal souls. In 1766, Ben Franklin went to Germany in order to learn the immortal souls of Leibniz. In the next ten years, Americans would separate America from England, which still accepts the old universe. After this separation, more discoveries would come to the USA from German and Chinese thoughts. For example, Riemann would tell the world that the relationships of bodies in the universe can be determined only by our senses and measurements. With Riemanns statement, the author concluded that God is always active. The author also found that God and the bodies in the universe come together with co-existent concepts. With these advances, the author rejects the old universe and says that the people of many nations will form a new religion under an active God.