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Author: Anas Chaaban
Publisher:
Published: 2015-09-15
Total Pages: 206
ISBN-13: 9781601987884
DOWNLOAD EBOOKThis monograph provides an overview of the developments in Multi-way Communications since it was initiated by Claude Shannon.
Author: Anja Janoschka
Publisher: John Benjamins Publishing
Published: 2004-01-01
Total Pages: 252
ISBN-13: 9789027253743
DOWNLOAD EBOOKThis book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and "trigger words". This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.
Author: Claudio Sacchi
Publisher: Springer Science & Business Media
Published: 2011-09
Total Pages: 267
ISBN-13: 3642237940
DOWNLOAD EBOOKThis book constitutes the refereed proceedings of the 4th International Workshop on Multiple Access Communications, MACOM 2011, held in Trento, Italy, in September 2011. The 21 full papers papers presented were carefully reviewed and selected from more than 40 submissions. They are divided in topical sections on cognitive radio; MAC protocols; communications theory; special session on MAC protocols for WSNs; system analysis and scheduling; and queuing systems.
Author: Tommaso Bolognesi
Publisher: Springer Science & Business Media
Published: 2012-12-06
Total Pages: 490
ISBN-13: 146152203X
DOWNLOAD EBOOKLOTOS (Language Of Temporal Ordering Specification) became an international standard in 1989, although application of preliminary versions of the language to communication services and protocols of the ISO/OSI family dates back to 1984. This history of the use of LOTOS made it apparent that more advantages than the pure production of standard reference documents were to be expected from the use of such formal description techniques. LOTOSphere: Software Development with LOTOS describes in depth a five year project that moved LOTOS out of the ISO tower into software engineering practice. LOTOS became a vehicle for efficient, yet formally based industrial software specification, design, verification, implementation and testing. LOTOSphere: Software Development with LOTOS is divided into six parts. The first introduces the reader to LOTOS and the project LOTOSphere. The five remaining each treat an important part of the software development life cycle using LOTOS. This is the first book to give a comprehensive treatment of the use of these formal description techniques in a software engineering environment. It will thus be a valuable reference for researchers and software developers and can also be used as a text for an advanced course on the subject.
Author: R. Andrew Davison
Publisher: Trafford Publishing
Published: 2007-12-13
Total Pages: 240
ISBN-13: 1466958219
DOWNLOAD EBOOKProjects which implement major business and technology change have been, and will continue to be, risky ventures. The chance of success is generally well below 50%. However, there are well established, proven practices that can reduce the risks of failure dramatically. The challenge is to identify and apply the best practices that deliver maximum value for each change initiative. Project Pre-Check gathers these best practices for consideration by a project's key stakeholders, the guiding coalition for a change. It is based on this premise: if the key stakeholders for a given change are actively involved in and agree with each decision, and all the vital decisions are addressed, the project will be successful. Project Pre-Check includes three building blocks to ensure project success; Stakeholders, Processes and the Decision Framework. These building blocks provide the key decision makers with a roadmap to success and the best practice framework to ensure successful change. Project Pre-Check includes planning, governance and project assessment processes to facilitate active stakeholder involvement very early in a project's life cycle. It enables rapid assessment of stakeholder agreement on 125 key decision areas to identify gaps that may require remedial action. It can be applied effectively in the pre-launch stages, as part of or immediately after project initiation, up until solution delivery and on a release by release basis. Whenever it's used, it will help identify and remove those fatal flaws that can lead to project ruin.
Author: Journal of School Public Relations
Publisher: Rowman & Littlefield
Published: 2018-06-22
Total Pages: 85
ISBN-13: 1475836813
DOWNLOAD EBOOKJournal of School Public Relations is a quarterly publication providing research, analysis, case studies and descriptions of best practices in six critical areas of school administration: public relations, school and community relations, community education, communication, conflict management/resolution, and human resources management. Practitioners, policymakers, consultants and professors rely on the Journal for cutting-edge ideas and current knowledge. Articles are a blend of research and practice addressing contemporary issues ranging from passing bond referenda to building support for school programs to integrating modern information.
Author: David Bull
Publisher: Morgan Kaufmann
Published: 1999
Total Pages: 498
ISBN-13: 9780121403102
DOWNLOAD EBOOKDescribes the state-of-the-art in digital multimedia communications. This text presents an integrated view of advanced radio systems, network architectures and source coding.
Author: Reddick, Christopher G.
Publisher: IGI Global
Published: 2010-04-30
Total Pages: 513
ISBN-13: 1615209344
DOWNLOAD EBOOK"This book examines how e-government impacts politics and democracy in both developed and developing countries"--Provided by publisher.
Author: David Tse
Publisher: Cambridge University Press
Published: 2005-05-26
Total Pages: 598
ISBN-13: 9780521845274
DOWNLOAD EBOOKThis textbook takes a unified view of the fundamentals of wireless communication and explains cutting-edge concepts in a simple and intuitive way. An abundant supply of exercises make it ideal for graduate courses in electrical and computer engineering and it will also be of great interest to practising engineers.
Author: Anthony Dudo
Publisher: Routledge
Published: 2016-07-01
Total Pages: 205
ISBN-13: 1317290534
DOWNLOAD EBOOKThe focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields. This volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. Strategic Communication offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework.
