Digital Marketing Strategy
Digital Marketing Strategy

Author: Simon Kingsnorth

Publisher: Kogan Page Publishers

Published: 2016-05-03

Total Pages: 344

ISBN-13: 0749474718

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The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

Go Pro
Go Pro

Author: Eric Worre

Publisher:

Published: 2013

Total Pages: 149

ISBN-13: 9780988667907

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Over twenty years ago, Worre began focusing on developing the skills to become a network marketing expert. Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to create the life of your dreams. He shows you how to find prospects, present your product, help them become customers or distributors, and much more.

Digital Branding
Digital Branding

Author: Daniel Rowles

Publisher: Kogan Page Publishers

Published: 2014-04-03

Total Pages: 232

ISBN-13: 074946996X

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Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step by step digital branding process along with measurement techniques and guidelines.

Strategic Financial Innovations: Emerging Trends and Policies
Strategic Financial Innovations: Emerging Trends and Policies

Author: Shantanu Chakraborty

Publisher: Penprints Publication

Published:

Total Pages: 104

ISBN-13: 8197589429

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Strategic Financial Innovations: Emerging Trends and Policies, edited by Shantanu Chakraborty, Neelanjan Mitra, and Moumita Acharya, Strategic Financial Innovations delves into the evolving landscape of financial strategies, offering insights into emerging trends and policies shaping the global financial ecosystem. This comprehensive volume presents diverse perspectives on modern financial challenges, with a focus on innovation, resilience, and policy-making. From topics like mushroom cultivation and healthcare policies to the resilience of MSMEs during lockdowns, this book offers a rich collection of research for academics, policy-makers, and professionals in the financial and economic sectors. Perfect for students, academics, and professionals eager to explore financial innovations, this book stands as a valuable tool for understanding and influencing financial strategies in today's rapidly changing world.

Affiliate Program Management
Affiliate Program Management

Author: Evgenii Prussakov

Publisher: John Wiley & Sons

Published: 2011-03-31

Total Pages: 456

ISBN-13: 1118084268

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Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more. Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.

A Comprehensive Guide on the Importance of Business
A Comprehensive Guide on the Importance of Business

Author: Dale Carnegie

Publisher: Sheba Blake Publishing

Published: 2019-04-15

Total Pages: 28

ISBN-13: 3966610213

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Why is business important? And how can it further your positioning in life? This comprehensive guide about business can show you the way...Sheba Blake Publishing is here to help make difficult topics easy to understand. We help everyone be more knowledgeable and confident. Whether its learning about complex business topics, spirituality or building your self esteem; people who rely on us, rely on the information we provide to learn the critical skills and relevant information necessary for success.

Marketing Channel Strategy
Marketing Channel Strategy

Author: Robert W. Palmatier

Publisher: Routledge

Published: 2019-07-11

Total Pages: 374

ISBN-13: 1000649997

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Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. A full set of PowerPoint slides accompany this new edition, to support instructors.

Complete Digital Marketing Guide Book for SEO, Social Media & Brand awareness
Complete Digital Marketing Guide Book for SEO, Social Media & Brand awareness

Author: Publicancy

Publisher: Publicancy Ltd

Published: 2019-11-07

Total Pages: 340

ISBN-13: 1706123957

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A step by step guide to digital marketing. It highlights the crucial steps needed to start a digital business. It's a Complete Digital Marketing Guide Book for SEO, Social Media & Brand awareness. Learn Definitive & Hidden Secrets of Digital Marketing to grow your business know that the evolution of technology is constant in our society and unfolding at warp speed. Most, if not all, technology companies have their foot firmly on the accelerator. It's predicted that by 2020, multi-billions of dollars will have been put into the technology revolution. Where does Digital Marketing fit in? The answers to Digital Marketing include the following: Conversion Rate Optimization SEO (Search Engine Optimization) SMM (Social Media Marketing) Email Marketing Internet Reputation Management Blogging Utilizing this digital marketing guide will allow you to apply the knowledge and greatly increase the success of your website & brand.

Conducting Personal Network Research
Conducting Personal Network Research

Author: Christopher McCarty

Publisher: Guilford Publications

Published: 2019-02-22

Total Pages: 293

ISBN-13: 1462538436

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Written at an introductory level, and featuring engaging case examples, this book reviews the theory and practice of personal and egocentric network research. This approach offers powerful tools for capturing the impact of overlapping, changing social relationships and contexts on individuals' attitudes and behavior. The authors provide solid guidance on the formulation of research questions; research design; data collection, including decisions about survey modes and sampling frames; the measurement of network composition and structure, including the use of name generators; and statistical modeling, from basic regression techniques to more advanced multilevel and dynamic models. Ethical issues in personal network research are addressed. User-friendly features include boxes on major published studies, end-of-chapter suggestions for further reading, and an appendix describing the main software programs used in the field.

Leading Equity-Based MTSS for All Students
Leading Equity-Based MTSS for All Students

Author: Amy McCart

Publisher: Corwin Press

Published: 2019-11-07

Total Pages: 172

ISBN-13: 1544394128

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Ensure that Every Child Achieves Academic and Social Success An equity-based multi-tiered system of support (MTSS) helps school teams engage all students across the full range of learning needs. MTSS ensures that the vision of equity for every student is achieved, with high expectations and quality instruction, while not straining a school’s budget or personnel. Amy McCart and Dawn Miller seek to transform education so that it benefits educators, students, their families, and ultimately the communities in which they live. The authors do this by providing tools and methods to implement equity-based MTSS to improve academic, behavior and social outcomes for all students. This strategy-filled book teaches you how to • Engage all students in learning through an equity-based approach • Analyze and utilize your resources • Apply strengths- and evidence-based principles for implementation • Incorporate effective tools to systematize MTSS Authentic examples across multiple grade levels and subjects contextualize the proven method presented in this book. The authors draw on their experience as SWIFT Education Center professional developers to guide you into creating an MTSS tailored to be effective for your student body.