Destination Branding

Destination Branding

Author: Nigel Morgan

Publisher: Routledge

Published: 2007-06-07

Total Pages: 328

ISBN-13: 1136411097

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In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.


Traffic Safety Culture

Traffic Safety Culture

Author: Nicholas John Ward

Publisher: Emerald Group Publishing

Published: 2019-04-12

Total Pages: 364

ISBN-13: 1787146170

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This book provides traffic safety researchers and practitioners with an international and multi-disciplinary compendium of theoretical and methodological concepts relevant to the research and application of Traffic Safety Culture aiming towards a vision of zero traffic fatalities.