Monetizing Entertainment
Monetizing Entertainment

Author: Larry Wacholtz

Publisher: CRC Press

Published: 2016-11-03

Total Pages: 587

ISBN-13: 131749945X

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Monetizing Entertainment: An Insider's Handbook for Careers in the Entertainment & Music Industry offers a thorough, guided exploration of the current state of the industry, with an emphasis on trends in copyright, digital streaming, and practical advice for developing a career as an artist, technician, or industry executive. This book investigates a variety of topics within the entertainment and music industry, ranging from traditional and emerging business models to intellectual property rights to the creative destruction happening currently. The book strategically outlines the existing gaps that make being successful as an artist a dynamic interaction between creativity and business. This book includes the following: An overview of the creative destruction process that has destroyed some of the old business models and created a number of career options. A look at innovative, entrepreneurial career options. A step-by-step examination for both creative and business professionals of the administrative and financial structures of the industry. Detailed analysis of trends and topics shaping the current entertainment and music industry drawn from insiders' perspectives and other contemporary resources. An accompanying website (www.routledge.com/cw/wacholtz), hosting case studies, videos, data, infographics, and blog posts on business models, is the perfect companion to this authoritative resource.

The Business of Media Distribution
The Business of Media Distribution

Author: Jeffrey C. Ulin

Publisher: Routledge

Published: 2019-05-30

Total Pages: 578

ISBN-13: 1351136615

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In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition: Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more; Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage; Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets; Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching); Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book.

Social Media Monetization
Social Media Monetization

Author: Francisco J. Martínez-López

Publisher: Springer Nature

Published: 2022-09-23

Total Pages: 242

ISBN-13: 3031145755

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Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives and overcome the current challenges in connection with generating and growing revenues. Using cases and examples covering several social media platforms, the authors describe a variety of strategies and holistic solutions for companies. In addition, the book highlights the latest social media innovations, best business practices, successful monetization cases, and strategic trends in future social media monetization. Top executives need to read this book to have a big picture of corporate-wide “social strategy,” form a “social mindset,” and infuse a “social gene” into their company’s culture, strategy, and business processes. Armed with these social elements, companies can gain confidence, effectively introduce social media tools, and invest in major social media initiatives. Due to changing consumer behavior, social media is also ideal for building and sustaining quality relationships with customers – which is why it is becoming an indispensable element in today’s business.

MONETIZING YOUR VIDEO WATCHING EXPERIENCE
MONETIZING YOUR VIDEO WATCHING EXPERIENCE

Author: Marcel Souza

Publisher: GAVEA LAB

Published:

Total Pages: 81

ISBN-13:

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Unlock the potential of your leisure time with "MONETIZING YOUR VIDEO WATCHING EXPERIENCE" This revolutionary guide reveals the hidden opportunities in the digital world that can turn your screen time into a profitable endeavor. Imagine earning while indulging in your favorite videos. This book is your ultimate resource for understanding the numerous ways you can monetize your watching habits. Inside these pages, you'll uncover strategies that bridge entertainment and income. From online platforms to content creation, this guide will show you how to navigate the evolving landscape of video consumption for financial gain. Envision a future where your binge-watching sessions not only keep you entertained but also contribute to your financial well-being. This book provides you with insights and techniques to strategically harness your video-viewing hours. Picture yourself as a savvy viewer who not only enjoys the content but also capitalizes on it. This book equips you with tools to understand the platforms, trends, and effective ways to generate income through your video-watching routine. Whether you're a casual viewer or a dedicated streamer, "MONETIZING YOUR VIDEO WATCHING EXPERIENCE" is your ticket to transforming passive entertainment into active revenue. Let this book guide you as you embark on a journey to turn your video-watching pastime into a rewarding income stream.

The Business of Media Distribution
The Business of Media Distribution

Author: Jeff Ulin

Publisher: Taylor & Francis

Published: 2010

Total Pages: 530

ISBN-13: 024081200X

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This book focuses on market opportunity and segmentation, intellectual property assets enabling, financing production, theatrical distribution, the home video business, television distribution, internet distribution, ancillary revenues, marketing and making money & net profits, Hollywood accounting, and the relative simplicity of online revenue sharing.

Money Games
Money Games

Author: David M Carter

Publisher: Stanford University Press

Published: 2010-11-09

Total Pages: 306

ISBN-13: 0804776792

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“A compelling perspective on the evolution of sports business . . . provides an excellent roadmap to maximizing the benefits and minimizing the pitfalls.” —David Stern, NBA Commissioner The businesses behind Dubai Sports City, the branding of David Beckham, and the popularity of fantasy sports leagues are unmistakable indicators that the sports and the entertainment industries are quickly becoming one and the same. This rapid convergence has been key to the sports business industry’s continued growth and financial success. Money Games not only analyzes how industry stakeholders have monetized this convergence, but also answers this core question: how can the sports business continue to profit from the blurring of sports and entertainment? Author David M. Carter considers a wide array of implications for television content, video gaming, athlete branding, the Internet, mobile technology, gambling, sports-anchored real estate development, venue technology, and corporate marketing—in short, those areas where business opportunities exist now that sports and entertainment have become one. “Fans, sports and media executives, and even investors will find that Carter’s examination . . . of the changing landscape of sports and entertainment helps them understand their own experiences.” —Stephen A. Greyser, Harvard Business School “An invaluable resource for stakeholders hoping to monetize sports as entertainment.” —Kenneth L. Shropshire, Wharton School of the University of Pennsylvania and author of The Business of Sports Agents “The strategies and tactics that all the players will want—from the boardroom to the locker room—can be found in Money Games.” —John Nendick, Ernst & Young Global Media & Entertainment Industry Leader “Identifies the challenges facing the various sports leagues in delivering fans what they want.” —Allan H. (Bud) Selig, Baseball Commissioner

Metaverse For Dummies
Metaverse For Dummies

Author: Ian Khan

Publisher: John Wiley & Sons

Published: 2023-01-16

Total Pages: 311

ISBN-13: 1119933897

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Your first step to understanding what the metaverse is all about You've probably heard that the metaverse—a word that seemingly went from nonexistent to everywhere — is the next big thing in technology. What is it, anyway? Written by a leading futurist, Metaverse For Dummies unravels the mysteries of the metaverse, for the curious and for anyone looking to get in on the ground floor. Discover how to carve out your niche in the metaverse with easy-to-understand breakdowns of the major technologies and platforms, a guide to doing business in the metaverse, and explorations of what meta means for sports, education, and just about every other area of life. The book even gives you a guide to safety in the metaverse, including how much of your real life you should share in your virtual one. This book answers all the big questions about the metaverse, in simple terms. Explore the metaverse and the major players Get a look at how the metaverse will disrupt industries from gaming to online commerce Discover business opportunities on the metaverse Dive into metaverse gaming and virtual events—safely This book is a must for anyone looking for an approachable primer on what the metaverse is, how it works, and the opportunities within it.

Monetizing Data
Monetizing Data

Author: Andrea Ahlemeyer-Stubbe

Publisher: John Wiley & Sons

Published: 2018-04-30

Total Pages: 385

ISBN-13: 1119125138

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Practical guide for deriving insight and commercial gain from data Monetising Data offers a practical guide for anyone working with commercial data but lacking deep knowledge of statistics or data mining. The authors — noted experts in the field — show how to generate extra benefit from data already collected and how to use it to solve business problems. In accessible terms, the book details ways to extract data to enhance business practices and offers information on important topics such as data handling and management, statistical methods, graphics and business issues. The text presents a wide range of illustrative case studies and examples to demonstrate how to adapt the ideas towards monetisation, no matter the size or type of organisation. The authors explain on a general level how data is cleaned and matched between data sets and how we learn from data analytics to address vital business issues. The book clearly shows how to analyse and organise data to identify people and follow and interact with them through the customer lifecycle. Monetising Data is an important resource: Focuses on different business scenarios and opportunities to turn data into value Gives an overview on how to store, manage and maintain data Presents mechanisms for using knowledge from data analytics to improve the business and increase profits Includes practical suggestions for identifying business issues from the data Written for everyone engaged in improving the performance of a company, including managers and students, Monetising Data is an essential guide for understanding and using data to enrich business practice.