Modern Healthcare Marketing in the Digital Era
Modern Healthcare Marketing in the Digital Era

Author: Djakeli, Kakhaber

Publisher: IGI Global

Published: 2023-12-11

Total Pages: 301

ISBN-13:

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Modern Healthcare Marketing in the Digital Era, edited by Kakhaber Djakeli from the International Black Sea University, Georgia, is a comprehensive guide that addresses the critical challenge of transforming healthcare marketing strategies in the dynamic landscape of the digital era. With innovative technologies like artificial intelligence, augmented reality, blockchain, and mobile applications reshaping the healthcare industry, this book offers practical insights and innovative methodologies to create a consumer-centric health culture. Healthcare professionals, policymakers, and marketers will find valuable guidance in bridging the gap between technology and marketing, enabling them to thrive in this ever-evolving landscape. Through its exploration of historical developments, the status, and the evolution of needs and demands in healthcare markets, the book equips readers with the tools they need to navigate the complexities of modern healthcare marketing. It covers essential topics such as patient segmentation, customer relationship management, and the integration of virtual and augmented reality in healthcare marketing and sales. By providing real-world examples and empirical research findings, Modern Healthcare Marketing in the Digital Era serves as a practical roadmap for transforming healthcare services, fostering patient-clinic partnerships, and enhancing health literacy through effective marketing efforts. With its valuable insights, this book is a vital resource for students, educators, healthcare professionals, policymakers, and researchers, empowering them to embrace digital innovations and cultivate a consumer-centric health culture for superior patient care and satisfaction.

Modern Health Care Marketing
Modern Health Care Marketing

Author: Gamini Gunawardane

Publisher: World Scientific

Published: 2020-06-05

Total Pages: 515

ISBN-13: 9813279532

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This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry.

Phygital Approaches to Social Marketing
Phygital Approaches to Social Marketing

Author: Djakeli, Kakhaber

Publisher: IGI Global

Published: 2024-10-04

Total Pages: 388

ISBN-13:

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In social marketing, the concept of phygital approaches, blending physical and digital experiences, has emerged as a transformative strategy. As consumers navigate the digital world, implementing phygital techniques offers a unique opportunity to create immersive and engaging brand interactions. Phygital marketing combines the sensory experiences of physical environments with the immediacy and data-driven precision of digital platforms to enhance customer engagement and loyalty while providing valuable analytics into consumer behavior. Further research into social marketing is necessary to understand how it may help businesses and organizations balance workplace wellbeing, customer communication, and the physical and emotional happiness of employees and consumers. Phygital Approaches to Social Marketing develops guidelines for proper social marketing research, study, teaching, and practical social marketing campaigns. It explores modern marketing through social, cultural, and economic theories, revealing how digital technology can be used to influence customer emotions and spending, while creating sustainable business environments. This book covers topics such as artificial intelligence, customer retention, and online technology, and is a useful resource for business owners, educational professionals, marketing agents, sociologists, policymakers, public health professionals, academicians, scientists, and researchers.

Artificial Intelligence in Healthcare
Artificial Intelligence in Healthcare

Author: Adam Bohr

Publisher: Academic Press

Published: 2020-06-21

Total Pages: 385

ISBN-13: 0128184396

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Artificial Intelligence (AI) in Healthcare is more than a comprehensive introduction to artificial intelligence as a tool in the generation and analysis of healthcare data. The book is split into two sections where the first section describes the current healthcare challenges and the rise of AI in this arena. The ten following chapters are written by specialists in each area, covering the whole healthcare ecosystem. First, the AI applications in drug design and drug development are presented followed by its applications in the field of cancer diagnostics, treatment and medical imaging. Subsequently, the application of AI in medical devices and surgery are covered as well as remote patient monitoring. Finally, the book dives into the topics of security, privacy, information sharing, health insurances and legal aspects of AI in healthcare. - Highlights different data techniques in healthcare data analysis, including machine learning and data mining - Illustrates different applications and challenges across the design, implementation and management of intelligent systems and healthcare data networks - Includes applications and case studies across all areas of AI in healthcare data

Leadership, Management, and Adoption Techniques for Digital Service Innovation
Leadership, Management, and Adoption Techniques for Digital Service Innovation

Author: Sandhu, Kamaljeet

Publisher: IGI Global

Published: 2019-12-27

Total Pages: 342

ISBN-13: 1799828018

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There are many advantages to incorporating digital services in business, including improved data management, higher transparency, personalized customer service, and cost reduction. Innovation is a key driver to how digital services are formed, developed, delivered, and used by consumers, employees, and employers. The largest differentiator comes from having a digitally empowered workforce. Companies increasingly need digital workers to establish greater digital skills to bear on every activity. Business leaders especially need to steer digital priorities, drive innovation, and develop digital platforms. Leadership, Management, and Adoption Techniques for Digital Service Innovation is an essential reference source that discusses the adoption of digital services in multiple industries and presents digital technologies to address and further advance innovation to drive successful solutions. Featuring research on topics such as cloud computing, digital business, and value creation, this book is ideally designed for managers, leaders, executives, directors, IT consultants, academicians, researchers, industry professionals, students, and practitioners.

Impacts of Globalization and Innovation in Mathematics Education
Impacts of Globalization and Innovation in Mathematics Education

Author: Njurai, Evelyn

Publisher: IGI Global

Published: 2024-07-18

Total Pages: 352

ISBN-13:

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In the face of emerging challenges in the field of mathematics education, educators and researchers find themselves navigating the complexities of globalization and innovations. As classrooms become more diverse and educational landscapes evolve, there is a need for an understanding of the multifaceted impacts of these forces. The very essence of mathematics education is shifting, influenced by global trends, cultural dynamics, and technological advancements. It is within this context that Impacts of Globalization and Innovation in Mathematics Education offers a profound exploration of the challenges and opportunities that arise in this era. One of the central predicaments faced by educators and scholars is the dynamic nature of globalization and innovation, which introduces unprecedented complexities in mathematics education. While cultural diversity in classrooms brings valuable perspectives, it also poses challenges in developing inclusive and effective teaching strategies. The integration of innovative practices faces resistance due to cultural conflicts and identity issues. Additionally, the fast-paced changes in global trends and the dissemination of information through media influence how mathematics education is perceived and practiced. This creates a demand for a thorough examination of the relationship between globalization, innovation, and the field of mathematics education.

Emerging Technologies for Health Literacy and Medical Practice
Emerging Technologies for Health Literacy and Medical Practice

Author: Garcia, Manuel B.

Publisher: IGI Global

Published: 2024-02-14

Total Pages: 493

ISBN-13:

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Emerging Technologies for Health Literacy and Medical Practice unveils a transformative revolution brought about by emerging technologies, setting the stage for a paradigmatic shift from reactive medical interventions to proactive preventive measures. This transition has not only redefined the doctor-patient relationship but has also placed patients at the helm of their health management, actively engaged in informed decision-making. The book, a collective effort by experts across diverse disciplines, stands as an authoritative compendium delving into the profound implications of cutting-edge technologies in healthcare. From the tantalizing realm of artificial intelligence powering diagnostics and treatments to the tangible impact of wearable health devices and telemedicine on accessibility, each chapter delves into the nuanced interplay between technology and medical practice. This book spotlights the capabilities of these technologies, as well as dissecting the ethical, social, and regulatory tapestry they unravel. This book, thoughtfully tailored for a spectrum of stakeholders, epitomizes a synergy between knowledge dissemination and empowerment. From healthcare practitioners seeking to optimize medical practices to policymakers navigating the labyrinth of ethical considerations, from educators enriching health literacy to patients empowered to navigate their health journey, the book unearths its relevance across the healthcare spectrum.

Integrating AI in IoT Analytics on the Cloud for Healthcare Applications
Integrating AI in IoT Analytics on the Cloud for Healthcare Applications

Author: Jeya Mala, D.

Publisher: IGI Global

Published: 2022-01-07

Total Pages: 312

ISBN-13: 1799891348

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Internet of things (IoT) applications employed for healthcare generate a huge amount of data that needs to be analyzed to produce the expected reports. To accomplish this task, a cloud-based analytical solution is ideal in order to generate faster reports in comparison to the traditional way. Given the current state of the world in which every day IoT devices are developed to provide healthcare solutions, it is essential to consider the mechanisms used to collect and analyze the data to provide thorough reports. Integrating AI in IoT Analytics on the Cloud for Healthcare Applications applies artificial intelligence (AI) in edge analytics for healthcare applications, analyzes the impact of tools and techniques in edge analytics for healthcare, and discusses security solutions for edge analytics in healthcare IoT. Covering topics such as data analytics and next generation healthcare systems, it is ideal for researchers, academicians, technologists, IT specialists, data scientists, healthcare industries, IoT developers, data security analysts, educators, and students.

Transformative Approaches to Patient Literacy and Healthcare Innovation
Transformative Approaches to Patient Literacy and Healthcare Innovation

Author: Garcia, Manuel B.

Publisher: IGI Global

Published: 2024-03-22

Total Pages: 421

ISBN-13:

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The disconnect between technology and traditional practices poses a significant challenge. Many healthcare professionals and individuals struggle to navigate the influx of emerging technologies, hindering the full realization of their potential in revolutionizing health literacy and medical practice. The lack of cohesive understanding and integration of technologies like mobile applications, wearable devices, artificial intelligence, and telemedicine impedes the seamless delivery of healthcare services and obstructs individuals from actively managing their health. Transformative Approaches to Patient Literacy and Healthcare Innovation offers a comprehensive solution to bridge the gap between healthcare and technology. Delving into the dynamic fusion of these domains, it unravels the transformative power of technology applications, showcasing how they enhance health literacy and empower individuals to make informed decisions about their well-being. By providing insights into the integration of mobile health apps, electronic health records, extended reality, artificial intelligence, and more, the book equips readers with the knowledge needed to navigate the evolving healthcare landscape with confidence.

Digital and Social Media Marketing
Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.