Mobile Media and Applications, From Concept to Cash
Mobile Media and Applications, From Concept to Cash

Author: Christoffer Andersson

Publisher: John Wiley & Sons

Published: 2006-08-04

Total Pages: 336

ISBN-13: 0470028459

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Experience the forces behind the changes in the IT, Mobile Telecom and Media industries through real-life cases from this converging market! Mobile Media and Applications - From Concept to Cash shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for new 3G services from a pragmatic ‘how they did it’ approach. Combining the authors’ technical competence, business experience and consumer understanding, the book pinpoints the pitfalls and keys to success in the industry. The authors offer an end-to-end view, covering customer needs, analysis of the many complex value chains, the capabilities and limitations of the technologies, and the packaging and launch of new mobile services. Based on real case studies and experiences, analysis and advice is given to help the reader succeed in the real world. Mobile Media and Applications - From Concept to Cash: Explains how media companies can go mobile, how the telecoms, media and IT industries are converging and how even a frog can top the CD singles chart with a ringtone. Built heavily on case studies from real implementations and launches of services such as mobile TV, music and gaming. Describes how many service environments today are failing and highlights best practices to make them efficient and powerful. For the first time ever, the impact of mobile devices and customer behavior for mobile services is analyzed in depth. Offers an accompanying website with additional case studies, articles and links to the best developer forums and resources. Decision makers, professionals and application developers in the IT, Telecoms and Media industries, as well as enterprises, analysts, consultants, financial services, and journalists will find this an invaluable guide to creating successful mobile services. Advanced students in Electrical Engineering and Telecoms as well as business schools will find this book a useful addition to their reading list.

Social Entrepreneurship: Concepts, Methodologies, Tools, and Applications
Social Entrepreneurship: Concepts, Methodologies, Tools, and Applications

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2019-04-01

Total Pages: 1800

ISBN-13: 1522581839

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Businesses are looking for methods to incorporate social entrepreneurship in order to generate a positive return to society. Social enterprises have the ability to improve societies through altruistic work to create sustainable work environments for future entrepreneurs and their communities. Social Entrepreneurship: Concepts, Methodologies, Tools, and Applications is a useful scholarly resource that examines the broad topic of social entrepreneurship by looking at relevant theoretical frameworks and fundamental terms. It also addresses the challenges and solutions social entrepreneurs face as they address their corporate social responsibility in an effort to redefine the goals of today’s enterprises and enhance the potential for growth and change in every community. Highlighting a range of topics such as the social economy, corporate social responsibility, and competitive advantage, this multi-volume book is ideally designed for business professionals, entrepreneurs, start-up companies, academics, and graduate-level students in the fields of economics, business administration, sociology, education, politics, and international relations.

Multigenerational Online Behavior and Media Use: Concepts, Methodologies, Tools, and Applications
Multigenerational Online Behavior and Media Use: Concepts, Methodologies, Tools, and Applications

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2019-02-01

Total Pages: 1801

ISBN-13: 1522579109

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The rapid evolution of technology continuously changes the way people interact, work, and learn. By examining these advances from a sociological perspective, researchers can further understand the impact of cyberspace on human behavior, interaction, and cognition. Multigenerational Online Behavior and Media Use: Concepts, Methodologies, Tools, and Applications is a vital reference source covering the impact of social networking platforms on a variety of relationships, including those between individuals, governments, citizens, businesses, and consumers. The publication also highlights the negative behavioral, physical, and mental effects of increased online usage and screen time such as mental health issues, internet addiction, and body image. Showcasing a range of topics including online dating, smartphone dependency, and cyberbullying, this multi-volume book is ideally designed for sociologists, psychologists, computer scientists, engineers, communication specialists, academicians, researchers, and graduate-level students seeking current research on media usage and its behavioral effects.

The Fabric of Mobile Services
The Fabric of Mobile Services

Author: Shoshana Loeb

Publisher: John Wiley & Sons

Published: 2011-09-20

Total Pages: 193

ISBN-13: 1118210891

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What is the future of mobile services? In order for mobile services to achieve the scale, scope, and agility required to keep them relevant and successful, a number of fundamental technical and business challenges need to be addressed. The Fabric of Mobile Services provides readers with a solid understanding of the subject, covering short-and long-term considerations and future trends that will shape thistechnological evolution. Beginning with an introduction that brings readers up to speed on the mobile services environment, the book covers: The business of mobile services Mobile user location as a service enabler Simplicity and user experience The always-on infrastructure challenge Underpinnings of mobile opportunism Design patterns for mobile services Advanced services of today and tomorrow Complemented with case studies and end-of-chapter summaries that help facilitate readers' comprehension, The Fabric of Mobile Services is essential reading for researchers, engineers, software engineers, students, and anyone working in the mobile services industry.

How to Make Money with Mobile Media
How to Make Money with Mobile Media

Author: Jamie Turner

Publisher: Pearson Education

Published: 2010-10-15

Total Pages: 31

ISBN-13: 0132616890

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Why mobile media is right for your business--and quick, easy, low-cost ways to get started right now! Mobile media is right for your business if you want to attract new customers...drive existing customers to come back more frequently...distribute coupons inexpensively...get customer feedback about new products or services...cross-promote...increase brand loyalty...differentiate your brand from competitors.... See where I’m going with this? Who wouldn’t want all this? That’s why it’s good you’re getting a headstart on this before your competitors do....

Mobile Phone Programming
Mobile Phone Programming

Author: Frank H. P. Fitzek

Publisher: Springer Science & Business Media

Published: 2007-06-25

Total Pages: 474

ISBN-13: 1402059698

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This book provides a solid overview of mobile phone programming for readers in both academia and industry. Coverage includes all commercial realizations of the Symbian, Windows Mobile and Linux platforms. The text introduces each programming language (JAVA, Python, C/C++) and offers a set of development environments "step by step," to help familiarize developers with limitations, pitfalls, and challenges.

Ambivalence Towards Convergence
Ambivalence Towards Convergence

Author: Tanja Storsul

Publisher:

Published: 2007

Total Pages: 268

ISBN-13:

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The book shows a variety of understandings related to the concept of convergence, at the same time as it reflects on the analytical advantage of the concept. The contributions discuss the impact of media digitalization and to what degree the prospects of convergence are realized. The studies range from studies of institutional and regulatory change within media and cultural institutions, to analyses of communicative genres and social practices related to digital media.

Handbook of Research on Mobile Software Engineering: Design, Implementation, and Emergent Applications
Handbook of Research on Mobile Software Engineering: Design, Implementation, and Emergent Applications

Author: Alencar, Paulo

Publisher: IGI Global

Published: 2012-05-31

Total Pages: 1040

ISBN-13: 1615206566

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The popularity of an increasing number of mobile devices, such as PDAs, laptops, smart phones, and tablet computers, has made the mobile device the central method of communication in many societies. These devices may be used as electronic wallets, social networking tools, or may serve as a person’s main access point to the World Wide Web. The Handbook of Research on Mobile Software Engineering: Design, Implementation, and Emergent Applications highlights state-of-the-art research concerning the key issues surrounding current and future challenges associated with the software engineering of mobile systems and related emergent applications. This handbook addresses gaps in the literature within the area of software engineering and the mobile computing world.

EBOOK: Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
EBOOK: Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases

Author: Arthur Thompson

Publisher: McGraw Hill

Published: 2013-02-16

Total Pages: 673

ISBN-13: 0077152670

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Crafting and Executing Strategy has been revised and updated specifically with its European readers in mind. Building upon the success of previous editions, it continues to explain the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to. Brand new features have been developed to encourage readers to go beyond learning and to apply their knowledge to from a diverse range of real-life scenarios including global brands, SMEs, public sector and not-for-profit organizations.