In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
Based on the popular football commentary on the e-zine "Slate", this is a collection of haikus, Zen poetry, historical allusions, and other conceits Easterbrook uses to creates fresh commentary on the philosophy of the game. 50 illustrations.
Long-time radio personality Lynn Woolley introduces you to the laughs and times of Texas radio in its heyday. A mixture of humor, wit, and nostalgia, this book follows the career of Woolley from the smallest station in a small market to the largest radio newsroom in Texas, and back again.
Jack Olsen’s blunt depiction of the shameful treatment of black athletes in the 1960’s. A view of the sport most Americans refused to see during a time of complacency and pervasive racial crisis in America. Black collegiate athletes were often dehumanized, exploited and discarded. Recruited for their skill then lionized on the field and ostracized on campus. The world of professional sports offered black athlete’s opportunity but not equality. Positions that carry authority and responsibility were typically labeled “white only”. Olsen interviewed sociologists, black community leaders, coaches, AD’s and numerous athletes. This ground-breaking and controversial report sparked nationwide reforms when it was covered in a five-part series published by Sports Illustrated in 1968.
Western Rivermen, the first documented sociocultural history of its subject, is a fascinating book. Michael Allen explores the rigorous lives of professional boatmen who plied non-steam vessels—flatboats, keelboats, and rafts—on the Ohio and lower Mississippi rivers from 1763-1861. Allen first considers the mythical “half horse, half alligator” boatmen who were an integral part of the folklore of the time. Americans of the Jacksonian and pre-Civil War period perceived the rivermen as hard-drinking, straight-shooting adventurers on the frontier. Their notions were reinforced by romanticized portrayals of the boatmen in songs, paintings, newspaper humor, and literature. Allen contends that these mythical depictions of the boatmen were a reflection of the yearnings of an industrializing people for what they thought to be a simpler time. Allen demonstrates, however, that the actual lives of the rivermen little resembled their portrayals in popular culture. Drawing on more than eighty firsthand accounts—ranging from a short letter to a four-volume memoir—he provides a rounded view of the boatmen that reveals the lonely, dangerous nature of their profession. He also discusses the social and economic aspects of their lives, such as their cargoes, the river towns they visited, and the impact on their lives of the steamboat and advancing civilization. Allen’s comprehensive, highly informative study sheds new light on a group of men who played an important role in the development of the trans-Appalachian West and the ways in which their lives were transformed into one of the enduring themes of American folk culture.
Quick Smart English is a radical, rapid, revision course in English language communication for students at Advanced level (Common European Framework B2-C1). QSE has a strong functional, grammatical and lexical framework. QSE provides extensive practice of all four language learning skills, particularly speaking, aided by Language banks on the fold-out cover flaps. QSE is officially recognised as valuable preparation for the GESE and ISE examinations of Trinity College, London and includes extensive Trinity examination practice activities. QSE is based on stimulating and controversial topics to promote real discussion in class about subjects that really matter to students. It includes a unit-by-unit Glossary. QSE uses task-based learning activities including Conversations and Topic Presentations plus a wide range of pair and group exercises using Role play cards. QSE includes cross-curricular, Content and Language Integrated Learning (CLIL) themes, such as science, economics and law in English. QSE texts are drawn from a wide range of English-speaking world sources, from reportage to fiction, and include authentic Extended reading sections. QSE Workbook comes included in the Student's Book. QSE 'watch and listen' DVD consists of 20 units of audio and visual material - 6 videos and 14 audios, plus PDF files for transcripts. QSE Teacher's Guide includes photcopiable exam practice materials.
During the mid-1990s, the O.J. Simpson murder trial dominated the media in the United States and were circulated throughout the world via global communications networks. The case became a spectacle of race, gender, class and violence, bringing in elements of domestic melodrama, crime drama and legal drama. According to this fascinating new book, the Simpson case was just one example of what the author calls 'media spectacle' - a form of media culture that puts contemporary dreams, nightmares, fantasies and values on display. Through the analysis of several such media spectacles - including Elvis, The X Files, Michael Jordan, and the Bill Clinton sex scandals - Doug Kellner draws out important insights into media, journalism, the public sphere and politics in an era of new technologies. In this excellent follow up to his best selling Media Culture, Kellner's fascinating new volume delivers an informative read for students of sociology, culture and media.
This is a splendid example of how to write well balanced, highly readable state history. --The Old Northwest "Madison has succeeded as have few other authors of state histories in blending modern scholarly concerns with the traditional narrative historiography of his state. This book is in many ways a model state history." --Choice "Neither too detailed and provincial, nor too broad and comparative, The Indiana Way adopts an integrated analytical approach, but also includes some narrative and biography." --Journal of American History
Angie and her husband, Jeff, seemingly have it all: they are working professionals with their own successful business, have a good marriage and great children. As things unfold in the family business, Angie quickly finds out that Jeff is keeping secrets from her. Jeff buys a business from Carl’s family and keeps Carl on as an employee. When Carl goes missing, Angie trusts that Jeff will handle the situation but when Jeff also goes missing, she realizes that that won’t be happening. Carl’s disappearance unravels lies and unimaginable deceit. Nothing is as it seems and no one can be trusted. Anna, Carl’s wife, and Angie grow close after they find themselves in an uncomfortable situation. They wonder who’s behind it all as they discover that they both have been hiding some things that might change everyone’s lives-possibly forever. In this fast-paced thriller, a wife and mother must learn to rely on her intuition and the protection of her friends as she is surrounded by secrets and chaos.
"Designed for juniors and seniors in high school who have not succeeded using traditional approaches to teaching mathematics, but want to prepare for Algebra II or a College Algebra course" -- Publisher.
