Competing Conceptions of Academic Governance
Competing Conceptions of Academic Governance

Author: William G. Tierney

Publisher: JHU Press

Published: 2009-07-15

Total Pages: 276

ISBN-13: 0801896614

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Today, institutional leaders face numerous struggles: intervention from boards of trustees, alumni, and state legislators; decline in financial support from the states; and competition in an increasingly global marketplace. While it is agreed that effective governance structures allow institutions to respond creatively to these challenges, how best to allocate control in order to maximize institutional efficiency, preserve academic freedom, and ensure institutional identity remains unclear. Increasingly, administrators look to non-academic institutions for governance and management strategies. In Competing Conceptions of Academic Governance, William G. Tierney brings together faculty members, administrators, and policy experts to discuss differing views of academic governance at institutional, state, and international levels. Topics include the effects of globalization and the prospect of international accreditation; balancing the entrepreneurial and philosophical goals of higher education; the interaction between state governments and public universities; and the conflicting interests and roles of boards of trustees, administrators, and faculty. Carefully weighing various models and strategies, Competing Conceptions of Academic Governance provides new ways of understanding and addressing the changes that are transforming higher education.

Nonprofit Marketing
Nonprofit Marketing

Author: Walter Wymer

Publisher: SAGE Publications

Published: 2006-03-06

Total Pages: 427

ISBN-13: 1506319084

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Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples. Key Features: Offers clear coverage of marketing fundamentals: A survey of marketing functions, tailored specifically for nonprofit organizations, provides the reader with a framework for organizing, planning, and implementing marketing strategies. Special treatment is given to the important areas of marketing research and marketing communications. Provides in-depth treatment of the most important marketing activities: Covers not only the key fundamentals, but also covers essential marketing functions such as direct marketing, fund raising, special events, attracting major gifts, and volunteer recruitment. Addresses emerging topics: Current and complete coverage is provided on social marketing and cause marketing, two emerging areas that are rapidly increasing in importance in the nonprofit sector. The book also includes many international examples of real-world organizations to offer students a multinational perspective on nonprofit marketing. Instructor′s Resources! Instructor Resources on CD are available to qualified adopters of Nonprofit Marketing. These resources include chapter outlines, discussion questions, teaching tips, review questions, and much more! Intended Audience: This is an excellent text for undergraduate and graduate students studying nonprofit marketing in the fields of Marketing, Public Administration, Social Work, Sociology, Arts Administration, Management, and Business. Meet the author! users.cnu.edu\~wwymer

Key Concepts in Planning
Key Concepts in Planning

Author: Gavin Parker

Publisher: SAGE

Published: 2012-07-25

Total Pages: 297

ISBN-13: 1446290077

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"I have been looking for a book which does this for ages! It provides a clear explanation of the different elements and concepts which underpin how the planning system works and which are fundamental to the operation of the UK system. It also provides good guidance on further reading. A real assett to anyone wanting to understand the nature of planning in the UK" - Dr Catherine Hammond, Architecture and Planning, Sheffield Hallam University Key Concepts in Planning forms part of an innovative set of companion texts for the human geography sub-disciplines. Organized around 19 short essays, the book provides a cutting edge introduction to the central concepts that define contemporary research in planning. Involving detailed and expansive discussions, the text includes: An introductory chapter providing a succinct overview of the recent developments in the field. 18 key concept entries with comprehensive explanations, definitions and evolutions of the subject. Detailed suggested further reading for each concept discussed. It is an ideal companion text for upper-level undergraduate and postgraduate students in planning, and covers the expected staples of the discipline in an accessible style.