This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.
BUSINESS ENGLISH, 11th Edition, by Mary Ellen Guffey and Carolyn Seefer helps students become successful communicators in any business arena with its proven grammar instruction and supporting in-text and online resources. The perennial leader in grammar and mechanics texts, the 11th edition of BUSINESS ENGLISH uses a three-level approach to break topics into manageable units, letting students identify and hone the most critical skills and measure their progress along the way. Packed with insights from more than thirty years of classroom experience in business communications, BUSINESS ENGLISH also includes access to the premier website and its many resources for building language skills. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Business English, 6e gives students a wide-ranging review of the fundamentals of English grammar and usage, placing special emphasis on the language principles and applications that can cause communication problems in the business world. Designed as a core text/workbook for the business English course, it is intended for instructors who want a comprehensive business English book with extensive exercises for remediation. This text could also be used in a business communications course as a supplement for Business English and grammar review. The new edition features increased emphasis on grammar and writing instruction, updated coverage of the Internet and office technologies, and more exercises for review and practice.
With an emphasis on written and oral communication skills in our technologically enhanced workplace, the ninth Canadian edition of Essentials of Business Communication is designed to help students gain confidence in their communication skills, better preparing them for both their academic career and beyond. Our complete learning package is supported by three components: a textbook, an integrated workbook, and MindTap, our online digital platform. Within our complete solution, we provide students with the instruction and guidance to understand how important and necessary strong communication skills are for success in one's career. Using real-life business examples, we bring the instruction to life and allow students to immerse themselves in an experiential learning environment. For instructors, we have a well-developed and curated site of additional resources that are built to support any course using our learning resources. Guffey, Loewy, Almonte: your authoritative and trusted brand in Business Communication!
Why do we think what we think? Think we know what we think we know? Believe what we believe? Like what we like? Do what we do? Why do others trust or distrust us? Respect or disrespect us? Listen to or ignore us? Reach out to or neglect us? Like or dislike us? Praise or slander us? Believe or doubt us? That's not all... Why do others follow our lead or stand in our way? Give us opportunities or send them elsewhere? Support our striving for success and appreciate our message or toss it - and us - aside? Decades of cutting-edge (but unheard-of) scientific research presents an answer... Because hidden, little-known secrets of psychology influence everything about us... Neglecting them is swimming upstream. You can't change minds, win allies, or influence people. You can't earn undivided attention or the respect you deserve. You undermine your professional image, stagnate your career, and destroy your confidence until communication makes you anxious. You don't deserve this... And how do I know all this? Because I've been there: I remember wondering... "Why do my ideas never catch on? Why do I face so much professional rejection, stagnating my career? Why can't I influence anyone?" But everything changed when I answered one question... What are the communication habits of highly effective people? It comes down to one secret: Highly effective people speak how the human mind evolved to interpret information. The result? They easily persuade and instantly influence. They turn communication from an obstacle into an opportunity. They enrich their careers, get more done, and advance with stunning speed. They impact and inspire others, rising to positions of leadership. They change their field, excel with ease, and shape the world. They attract others, feel confident, and smash goal after goal. Who are they? Presidents and CEOs; top-performers and respected professionals; leaders and visionaries. And here's my question to you: Will you be one of them? In How Highly Effective People Speak, you'll discover 194 communication habits of highly effective people (proven by 57 scientific studies) including: How to get more done with less effort by influencing others to support you How to attract others (instead of turning them away and seeming unfriendly) with the correct type of body language How to make people systematically, predictably, and reliably overweigh your opinion by activating the availability bias How to charge more or pay less (for the same product) and win every negotiation with the anchoring effect How to effortlessly make others want something by activating one little-known cognitive bias (called "essential" by billionaire investor Charlie Munger, partner to Warren Buffet) How to lead with ease and reliably influence teams by using the contrast effect How to effortlessly speak with memorable eloquence by applying 2,000-year-old secrets of powerful language How to ace every interview, meeting, and presentation with ease by activating agent detection bias How to quickly diffuse all objections by activating the little-known (but extremely powerful) zero-risk bias How to make people believe something even if they think the exact opposite with the illusory truth effect How to appear authoritative, trustworthy, and capable in 10 seconds by activating the halo effect How to combine the science of psychology with the art of communication and create a critical competitive advantage in life
Accompanied by plenty of tips and tricks, this tutorial style book has ample examples and screenshots to ease your learning curve. If you use Prezi in business and want to take your presentations to the next level, or if you want to become the office Prezi guru, this book is for you.