Millennials -- that is, people aged roughly between 16 and 35 -- have been dealt a difficult hand by previous generations. Nonetheless, millennials are increasingly able to see through and past the 'norms' that they have inherited, including the treatment of non-human animals. Millennials make up nearly half of the current vegan population in America.If you're a millennial vegan, you'll know, however, that it isn't always easy. This book is a great resource that will give you lots of tips and insight into challenges such as maintaining your personal wellbeing, communicating with (sometimes unsupportive) peers, being an advocate for veganism and really making a difference.
I hate to break it to you all, but basically this is my personal go fund me, and you are all helping to pay my rent. I am young, not so dumb but kinda broke and so every purchase of this mediocre creation keeps me off the mean, scary streets of the good ole south. But, to be less of a sarcastic, anxious, tumblr girl I want to get real and express dedication along with consistency can get you anywhere you want to go. This book for the longest time was just a tiny idea on my cringey vision board taped to my bedroom wall, now it is real and tangible.I don't mean to sound "cheesy", no pun intended since cheese isn't vegan but I do make an amazing dairy free cheese so maybe that phrase is fine. No? Okay, well let's move on. Anyways cough, cough this isn't your typical cookbook. It is dramatic, and not so accurate like everything I do, but even though you might be confused while making these recipes you are going to absolutely die over the result. This my friends is the book for everyone. It is for mama, papa, and your hippie uncle and your stuck up sister who only orders takeout, believe me even she will even love this. I know you all will obsess over the train wreck that is this book, so let's go and gain 40 more pounds together.
From actor and avid traveler Mena Massoud comes a collection of diverse, delicious, and accessible vegan recipes inspired from dishes all over the world, perfect for the aspiring vegan! It’s safe to say that veganism is no longer just a trend. Lifelong vegans, part-time vegans, and the vegan curious are a diverse and eclectic group of people from all walks of life and backgrounds, and yet, there’s very little out there in mainstream media that reflects this new reality. The Evolving Vegan cookbook celebrates both flavors and stories from a wide array of plant-based eateries all across North America, proving that a plant-friendly diet is truly accessible to all! Some of the recipes you will learn to make include: -Sausage Shakshuka in a Skillet from the restaurant Chickpea in Vancouver -Young Coconut Ceviche from the restaurant Rosalinda in Toronto -BBQ Pulled “Pork” Jackfruit Sandwiches from the Butcher’s Son in Oakland, CA -Indian Tofu Curry from The Sudra in Portland, OR -Boston Cream Pie-Cake from Veggie Galaxy in Cambridge, MA -Plus authentic Egyptian dishes from Mena’s mother, and many from Mena’s own SoCal home kitchen Come travel with Mena to meet Cyrus Ichiza from Ichiza Kitchen in Portland, whose Taiwanese mother inspired him to share his Southeast Asian roots through authentically flavorful vegan dishes. Get a behind-the-scenes peek at the secrets of San Francisco’s Peña Pachamama, a Bolivian plant-based restaurant that serves national dishes like pique macho and aji de fideo. Containing recipes from many different countries and cultures, and including helpful tips for lifelong vegans or flexitarians looking to expand their repertoire of vegan dishes, Evolving Vegan takes you on a food-based road trip to explore the vibrancy of veganism across North America.
Veganism as an ethics and a practice has a recorded history dating back to Antiquity. Yet, it is only recently that researchers have begun the process of formalizing the study of veganism. Whereas occasional publications have recently emerged from sociology, history, philosophy, cultural studies, or critical animal studies, a comprehensive geographical analysis is missing. Until now. In fourteen chapters from a diverse group of scholars and living practitioners, Vegan Geographies looks across space and scale, exploring the appropriateness of vegan ethics among diverse social and cultural groups, and within the midst of broader neoliberal economic and political frameworks that seek to commodify and marketize the movement. Vegan Geographies fundamentally challenges outdated but still dominant human–nature dualisms that underpin widespread suffering and ecological degradation, providing practical and accessible pathways for people interested in challenging contemporary systems and working collectively toward less destructive worlds.
An insightful look at the arguments for and against universal adoption of a vegan diet and lifestyle. As concern grows over the environmental costs and ethical implications of intensive factory farming, an increasing number of people are embracing diets and lifestyles free from animal products. Should We All Be Vegan? gives a fluid and engaging account of the evolution of veganism. Over the course of four easily digestible chapters, food writer Molly Watson reveals the truth about veganism’s impact on our health, the planet, and the global economy. Chapters like “The Evolution of Veganism” and “Why Go Vegan Today?” examine the development of veganism from the earliest meat-free human diets to the rise in mainstream adoption of a plant-based diet and lifestyle today; “The Challenges of Veganism” surveys the nutritional and societal pitfalls of a vegan lifestyle; and, lastly “A Vegan Planet” envisions possible futures for veganism and their impact on the earth. Watson evaluates every angle of the debate on veganism in this primer, reviewing the evidence for its effects on health and assessing the ethics, environmental impact, and feasibility of adopting a vegan lifestyle worldwide.
There are roughly 80 million Millennials in America. According to research by BBDO, half of them identify as "foodies." They buy organic groceries, fawn over Chemex coffee, Instagram images of pork belly and spend their recession-dented incomes on high-end meals out. Young adults with degrees from prestigious universities apply their learnings to harvests instead of hedge funds. Never before has a young generation paid this much attention to food. Starting back in 2012, Millennial, Eve Turow set out on a journey to understand why. Through interviews with a variety of Millennials as well as food luminaries--including Anthony Bourdain, Michael Pollan, Mark Bittman, Marion Nestle and more--Turow investigates the underlying drive for the Millennial obsession with food, and later looks at the role of Millennials in the future of food policy in America.
A success guide for millennials that debunks the negative stereotypes and champions their unique strength as a generational force to be reckoned with. We’ve all seen the headlines: Millennials aren’t buying diamonds or saving for retirement. They’re killing the housing market because they eat too many avocados. They all want cushy jobs with foosball tables and nap pods. The truth is, millennials were raised to believe they could do anything if they worked hard, and then they worked hard only to be told the world owes them nothing. Now they’re tired of being gaslit. The tide of young adults standing up for themselves is culminating in massive societal change. The Gaslighting of the Millennial Generation uncovers the misconceptions about millennials, examining not only their unique strengths but also the baggage they have inherited from Baby Boomers. It shows just how different millennials are from previous generations—and why that’s a very good thing.
User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want. Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research. Define value propositions and validate target users through provisional personas and customer discovery techniques Explore marketplace opportunities by conducting competitive research and analysis Design experiments using rapid prototypes that are focused on the business model Conduct online user research to gain valuable insights quickly on any budget Test business ideas and validate marketing channels by running online advertising and landing page campaigns
***BUSINESS BOOK AWARDS - FINALIST 2021*** This timely book is a sequel to John Grant’s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing). Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow's superbrands (Impossible, TESLA...). This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need to understand what it means to their consumers and other significant audiences. Hence the book takes a long hard look at what was driving all the protests, boycotts and petitions in 2019 and what ideas, causes and platforms caught the public imagination. The ultimate goal is to go beyond marketing that simply looks good, to marketing that does good. This book helps in achieving that goal by showing the reader how to: Uncover strategies for sustainable marketing that actually deliver on green and social objectives, not just greenwashing Reconceptualise marketing and business models, and learn to recognise the commercial strategies and approaches that are no longer fit for purpose Learn how hot topics like the climate crisis, biodiversity, social justice, single use plastics and supply chain transparency influence green and social marketing Read about numerous examples and case studies from both brand leaders and challengers that have developed innovations and fresh creative approaches to green and social marketing Get practical tools, models, facts, strategies, workshop and project processes and business case rationales - so that you can build your own plans and proposals This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful marketing that makes a positive creative impact on the climate crisis and on improving human life in troubled times. Aimed both at big companies that are trying to be good, and good companies that are trying to be big.
In This Together explores how we can harness our social networks to make a real impact fighting the climate crisis. Against notions of the lone environmental crusader, Marianne E. Krasny shows us the power of "network climate action"—the idea that our own ordinary acts can influence and inspire those close to us. Through this spread of climate-conscious practices, our individual actions become collective ones that can eventually effect widespread change. Weaving examples of everyday climate-forward initiatives in with insights on behavioral and structural change, Krasny demonstrates how we can scale up the impact of our efforts through leveraging our community connections. Whether by inviting family, friends, or colleagues to a plant-rich meal or by becoming activists at climate nonprofits, we can forge the social norms and shared identities that can lead to change. With easy-to-follow dos and don'ts, In This Together shows us a practical and hopeful way forward into our shared future.
