In the mid-1980s, the American beer market offered far fewer options than what is available today. When microbreweries began to come onto the scene, distributors and retailers were skeptical of their new beers and did not believe that these new American brews would be able to compete with imports. Newer, smaller brewers also had to overcome antiquated laws and strong consumer brand loyalty to major domestic beers. After years of struggles, microbrewers established a foothold in the American beer market, popularized new and previously underappreciated styles, and set the stage for a massive proliferation of nanobreweries across the country. This book takes a look at these microbreweries--prime examples of American enterprise and innovation--from an industry outsider's perspective. The author explores a select number of small breweries from around the United States, covering their signature brews, histories, and what it took for them to claim their niches in the marketplace.
The Brewers Association's Guide to Starting Your Own Brewery distills the wisdom of craft brewing veteran Dick Cantwell into one text that delivers essential industry insight. American craft brewers have always exhibited a sense of community and collegiality but the success of the industry is embodied by the production of consistently high-quality beer at community-oriented breweries. This book is an indispensable resource for aspiring brewery owners to turn that vision into reality. At every level, brewing is about careful planning and execution of processes. The author shows that this is no different when starting a brewery. Cantwell walks the reader through initial planning, from site selection, size, staffing levels, your brewery concept, and dealing with delays, to business planning and raising capital. Regulatory and legal issues are discussed—not least a brewery's obligations to the inland revenue service—along with strategies essential for starting and growing your operation, such as production and sales planning and brewery expansion either on site or opening new locations. The author includes several example business plans that are explored in detail, and peppers the book with his own personal and hard-won insights on everything from guerilla marketing to applying epoxy resin flooring. Within this big picture, the author weaves in critical aspects like brand identity, marketing, quality assurance, and distribution, not to mention details like equipment options, securing ingredients, and installing flooring and drainage that will stand up to the demands of a busy brewery. Finally, once your brewery opens its doors, the process of brewing needs to continue smoothly. You need to plan and adapt your brand portfolio, operate sustainably, dispose of wastewater correctly, and package and present your product in a way that will appeal to customers. Craft breweries pride themselves on conscientious operation, maintaining the safety of their staff and operating responsibly within their community, all the while being profitable. From concept to operation, this book gets you on the right track to succeed in one of today's most dynamic industries.
Beer Lover's Chicago features Chicagoland's breweries, brewpubs, and beer bars geared toward hop heads looking to seek out the best beers—from bitter seasonal IPAs to rich, dark stouts. The book also features beer recipes for home brewers, regional food recipes that incorporate beer, suggested regional food and beer pairings, and walkable pub crawl itineraries for craft beer-centric towns and cities.
Fine wine has always had its expert guides to taste and terroir. Why not beer? Funky, young, and smart, this is the ultimate beer geeks companion, covering everything from the homebrew renaissance to nanobreweries to many of Americas preeminent beer events and festivals. Theres a revolution brewing among craft beer makers: Theyre reviving long-forgotten recipes, dosing brews with wild yeasts to create new flavors, and using organic grains and hops to forge a delicious new frontier of beer. And no ones better equipped to tell us whats happening than Joshua M. Bernstein, former Gourmet.com writer and one of the worlds foremost beer experts. He covers all of todays top trends, including high-alcohol, bourbon barrel-aged, cask-conditioned, and even gluten-free beers. Designed to look just like Joshuas notebook and featuring labels and photos, this extreme guide is a one-stop shop for cutting-edge beer technology, taste, and information.
This completely updated second edition of the best-selling beer resource features the most current information on beer styles, flavor profiles, sensory evaluation guidelines, craft beer trends, food and beer pairings, and draft beer systems. You’ll learn to identify the scents, colors, flavors, mouth-feel, and vocabulary of the major beer styles — including ales, lagers, weissbeirs, and Belgian beers — and develop a more nuanced understanding of your favorite brews with in-depth sections on recent developments in the science of taste. Spirited drinkers will also enjoy the new section on beer cocktails that round out this comprehensive volume.
This comprehensive text deftly explains both the federal and California specific laws governing the manufacture of craft beer. Brew Law 101: California Edition walks the startup craft brewery and breweries-in-planning through every step of the process from business formation and capital raising to location and licensing to labeling and intellectual property to employment law and common craft beer contracts. The original Craft Beer Attorney brings together years of craft beer focused knowledge and expertise to help you successfully navigate the sudsy industry. This book not only includes broad coverage of the legal and practical implications of opening a craft brewery in today's market, but also features helpful checklists and exclusive interviews with California craft beer industry leaders such as Peter Zien of AleSmith Brewing Company, Tom McCormick of the California Craft Brewers Association, and Joyce Turner of Mammoth Brewing Company, to name just a few.
From Ellie Alexander, beloved author of the Bakeshop Mysteries, comes the first in an intoxicating new series: Death on Tap. When Sloan Krause walks in on her husband, Mac, screwing the barmaid, she gives him the boot. Sloan has spent her life in Leavenworth, Washington becoming an expert in brewing craft beer, and she doesn’t have time to be held back by her soon-to-be ex-husband. She decides to strike out on her own, breaking away from the Krause family brewery, and goes to work for Nitro, the hip new nano-brewery in the Bavarian-themed town. Nitro’s owner, brewmaster Garrett Strong, has the brew-world abuzz with his newest recipe, “Pucker-Up IPA.” This place is the new cool place in town, and Mac can’t help but be green with envy at their success. But just as Sloan is settling in to her new gig, she finds one of Nitro’s competitors dead in the fermenting tub, clutching the secret recipe for the IPA. When Mac, is arrested, Sloan knows that her ex might be a cheater, but a murderer? No way. Danger is brewing in Beervaria and suddenly Sloan is on the case.
Charting the birth and growth of craft beer across the United States, Acitelli offers an epic, story-driven account of one of the most inspiring and surprising American grassroots movements.
This book builds on the highly successful Geography of Beer: Regions, Environment, and Society (2014) and investigates the geography of beer from two expanded perspectives: culture and economics. The respective chapters provide case studies that illustrate various aspects of these themes. As the beer industry continues to reinvent itself and its economic and cultural geographies, this book showcases historical, current, and future trends at the local, regional, national, and international scales.
