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Author: Nancy Loewen
Publisher: Capstone
Published: 2011
Total Pages: 14
ISBN-13: 1404862706
DOWNLOAD EBOOKHere's a BRIGHT IDEA: read this book. It's a PIECE OF CAKE. And trust us; no one will call you A TURKEY. For more metaphors, look inside.
Author: Zoltán Kövecses
Publisher: Cambridge University Press
Published: 2003-09
Total Pages: 236
ISBN-13: 9780521541466
DOWNLOAD EBOOKAre human emotions best characterized as biological, psychological, or cultural entities? Many researchers claim that emotions arise either from human biology (i.e., biological reductionism) or as products of culture (i.e., social constructionism). This book challenges this simplistic division between the body and culture by showing how human emotions are to a large extent "constructed" from individuals' embodied experiences in different cultural settings. The view proposed here demonstrates how cultural aspects of emotions, metaphorical language about the emotions, and human physiology in emotion are all part of an intergrated system and shows how this system points to the reconciliation of the seemingly contradictory views of biological reductionism and social constructionism in contemporary debates about human emotion.
Author: Rick Wormeli
Publisher: Stenhouse Publishers
Published: 2009
Total Pages: 186
ISBN-13: 1571107584
DOWNLOAD EBOOKMetaphors show students how to make connections between the concrete and the abstract, prior knowledge and unfamiliar concepts, and language and image. But teachers must learn how to use metaphors and analogies strategically and for specific purposes, helping students discover and deconstruct effective comparisons. Metaphors & Analogies is filled with provocative illustrations of metaphors in action and practical tips.
Author: Ning Yu
Publisher: John Benjamins Publishing
Published: 1998-01-01
Total Pages: 294
ISBN-13: 9789027223531
DOWNLOAD EBOOKThis volume aims to contribute to the theory of metaphor from the viewpoint of Chinese, in order to help place the theory into a wider cross-linguistic and cross-cultural perspective. It focuses on metaphors of emotion, the "time as space" metaphor and the Event Structure Metaphor.
Author: George Lakoff
Publisher: University of Chicago Press
Published: 2008-12-19
Total Pages: 292
ISBN-13: 0226470997
DOWNLOAD EBOOKThe now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"—metaphors that can shape our perceptions and actions without our ever noticing them. In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.
Author: Jill A. Stoddard
Publisher: New Harbinger Publications
Published: 2014-04-01
Total Pages: 422
ISBN-13: 1608825310
DOWNLOAD EBOOKMetaphors and exercises play an incredibly important part in the successful delivery of acceptance and commitment therapy (ACT). These powerful tools go far in helping clients connect with their values and give them the motivation needed to make a real, conscious commitment to change. Unfortunately, many of the metaphors that clinicians use have become stale and ineffective. That’s why you need fresh, new resources for your professional library. In this breakthrough book, two ACT researchers provide an essential A-Z resource guide that includes tons of new metaphors and experiential exercises to help promote client acceptance, defusion from troubling thoughts, and values-based action. The book also includes scripts tailored to different client populations, and special metaphors and exercises that address unique problems that may sometimes arise in your therapy sessions. Several ACT texts and workbooks have been published for the treatment of a variety of psychological problems. However, no one resource exists where you can find an exhaustive list of metaphors and experiential exercises geared toward the six core elements of ACT. Whether you are treating a client with anxiety, depression, trauma, or an eating disorder, this book will provide you with the skills needed to improve lives, one exercise at a time. With a special foreword by ACT cofounder Steven C. Hayes, PhD, this book is a must-have for any ACT Practitioner.
Author: Jaakko Hintikka
Publisher: Springer Science & Business Media
Published: 2013-03-09
Total Pages: 278
ISBN-13: 9401583153
DOWNLOAD EBOOKMetaphor is one of the most frequently evoked but at the same time most poorly understood concepts in philosophy and literary theory. In recent years, several interesting approaches to metaphor have been presented or outlined. In this volume, authors of some of the most important new approaches re-present their views or illustrate them by means of applications, thus allowing the reader to survey some of the prominent ongoing developments in this field. These authors include Robert Fogelin, Susan Haack, Jaakko Hintikka (with Gabriel Sandu), Bipin Indurkhya and Eva Kittay (with Eric Steinhart). Their stance is in the main constructive rather than critical; but frequent comparisons of different views further facilitate the reader's overview. In the other contributions, metaphor is related to the problems of visual representation (Noël Carroll), to the open class test (Avishai Margalit and Naomi Goldblum) as well as to Wittgenstein's idea of 'a way of life' (E.M. Zemach).
Author: Gerald Zaltman
Publisher: Harvard Business Press
Published: 2008
Total Pages: 273
ISBN-13: 1422121151
DOWNLOAD EBOOK"Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. These lenses are called "deep metaphors" and they populate the unconscious mind. Understanding how people use deep metaphors will help you develop new products, launch innovations, enhance purchase and consumption experiences, create engaging communications, and much more." "Drawing on thousands of interview, the authors identify seven primary deep metaphors. Knowing how they influence your consumers can have a huge effect on your sales and profits. Marketing Metaphoria describes how some of the world's most famous companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve their marketing problems."--Jacket.
Author: George Lakoff
Publisher: University of Chicago Press
Published: 1980-11-01
Total Pages: 256
ISBN-13: 9780226468006
DOWNLOAD EBOOKThe now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"—metaphors that can shape our perceptions and actions without our ever noticing them. In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.
Author: Carl R. Hausman
Publisher: CUP Archive
Published: 1989-04-28
Total Pages: 264
ISBN-13: 9780521363853
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